Susan Bentley, CEO of Bentley Home Inspection and business coach at InspectionGo, shares how she transformed a family business into a thriving company covering multiple regions in rural East Tennessee and parts of Virginia by blending traditional values with modern growth strategies.

• Creating business growth in rural markets requires relationship-based marketing and community involvement
• Hosting regular events like "Bentley Burgers" cookouts builds connections with hundreds of real estate professionals
• Deep industry involvement, including leadership in realtor associations, provides compelling value to potential referral partners
• Business owners "bring the weather" for their companies—your energy and attitude directly impact your entire team
• Building a generational business creates lasting family wealth and opportunities beyond what a traditional exit strategy provides
• Focus on your natural strengths rather than trying to fix weaknesses—find team members who excel where you struggle
• The Home Inspection Ladies community provides support for women balancing family responsibilities with business growth
• Successful rural marketing requires consistent relationship nurturing even during traditionally slow seasons

Email Susan at [email protected] to connect and learn more about her approach to business growth.

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