Marketing Alpha

Marketing Alpha

By WolfPack AdvisingBusinessEntrepreneurshipMarketing
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Marketing Alpha episodes

  • The Inspection Report Is About to Change: What ISN's Co-Founder Is Building Now
    What happens when the engineer who wrote much of ISN's original code walks back in the door 24 years after he helped start it?
    Chris Schuld co-founded Inspection Support Network in 2002 with Dan Huber. ISN grew into one of the most widely used software platforms in home inspection, and Porch Group acquired it in 2017. Chris left Porch in 2021, started several tech companies, and then oversaw U.S. engineering teams at Wix. In July 2026 he returned as Director of Engineering for Porch's inspection division, leading ISN, Home Inspector Pro, Palmtech, America's Call Center, Guardian Inspection Payments, and Inspector Services Group.
    We'll unpack how Chris:
    Went from writing ISN's first lines of code to building companies of his own
    Decided to come back, and what he saw when he opened up the product again
    Is changing how ISN gets built, and what inspectors should expect next
    Thinks AI will change report writing, photos, scheduling, and the whole inspection business
    Plans to keep ISN competitive, and where he sees real opportunity for inspectors
    Plus, how ISN and WolfPack are connecting inspection orders to marketing results.
    If you're a home inspector, or you market to home inspectors, and you want to know where your software is headed, this one is for you.
    54 min
  • Bronze Star to Facebook Star: How Jon Strout Built a Home Inspection Brand People Actually Follow
    Most home inspectors post once a month, see nothing happen, and decide social media doesn't work. Jon Strout went the other way.
    Jon spent more than a decade in the U.S. Army out of Fort Bragg, earned a Bronze Star, and then moved into home inspections in 2013. After years inspecting under a franchise banner, he launched his own veteran-owned company, True North Inspection Services, serving North Carolina "from the Capital to the Coast." Along the way he became one of the more visible inspectors on Facebook, started his own podcast (House Fly), and built a brand around a simple promise: inspect the uninspected.
    44 min
  • 1,000% Website Traffic after an AI Generated Website
    In this episode of Marketing Alpha, I sit down with Patrick Bullock of Noble Property Inspections to explore his journey from civil engineering to building a thriving home inspection business. Patrick shares how he and his brother quickly scaled their company across 17 states by leveraging innovative marketing strategies, including AI-driven website design that led to a remarkable spike in website traffic.
    We discuss the importance of targeting niche markets and how transparency in pricing has set them apart in the competitive landscape. Patrick also reveals insights into their engineering services, which aim to streamline the inspection process for clients and real estate agents alike.
    Tune in for actionable advice and a deep dive into the intersection of technology and home services.
    54 min
  • We Rebuilt Our Website With AI
    We tell clients not to build their websites with AI. Then we rebuilt the whole WolfPack site with it.
    In this episode of Marketing Alpha, Aaron Shishilla shares the real numbers behind the rebuild. He covers why our page-builder WordPress site stopped scaling, the almost-year we spent testing (and dropping) "WordPress killer" platforms, and the setup we finally picked: headless WordPress on Kinsta, an Astro front end on Cloudflare, and Claude Design handing designs off to Claude Code.
    Once the design system and setup were locked in, the full build took under two weeks instead of the usual 3–6 months. It cost about $3,000 in AI spend, and 600 URL redirects took a couple of prompts.
    Speed isn't the whole story, though. Aaron explains why he still cringes when clients rebuild their sites with AI, and covers the three things that make AI-built websites crash and burn: generic AI copy, stock or AI-made images, and skipped URL redirects. AI didn't replace the expertise. It changed how fast the experts can work.
    In this episode:
    - Why page builders like WP Bakery, Elementor, and Divi stop scaling
    - Custom post types, custom fields, and why headless WordPress won
    - How we used Claude Design + Claude Code to ship in under two weeks
    - What it actually cost: AI spend vs. a $10–15K+ build from a typical agency
    - The URL migration step most AI rebuilds miss
    - Why schema markup isn't the SEO game changer AI says it is
    - What to lock in first if you're rebuilding with AI anyway
    If this was helpful, leave us a rating and send us your questions.
    30 min
  • What Most Pest Control Companies Get Wrong
    Joe Jonovich is a Board Certified Entomologist, UF faculty member, and consultant whose clients include Royal Caribbean, Norwegian Cruise Line, and some of the top pest control companies in the country.
    He is also a certified expert witness who has testified in multi-million dollar cases.
    In this episode, Joe breaks down what most pest control operators get wrong, from termite inspections to service protocols to IPM, and what the best-run companies do differently.
    We also get into where AI fits into pest control operations, what it actually takes to build a defensible and professional business, and why the science behind pest management matters more than most owners realize.
    50 min
  • 3 Simple Social Media Strategies to 10X Business

    In this episode of Alpha Marketing, Aaron reveals how local businesses can leverage social media to drive massive growth. You don’t need to be a social media expert, but with just 30 minutes a day and the right strategies, you can take your business to the next level. Aaron walks through three powerful, easy-to-implement strategies that will boost your local SEO, optimize your content for better reach, and teach you how to engage effectively with your audience.

    Learn how to set up professional profiles, master content creation, and connect with your community to drive long-term success. Whether you're a business owner or a marketer, these actionable steps will have you growing your local business like never before.

    Thank you for listening! We hope you’re taking away some valuable insights to help you dominate your market. Don’t forget to subscribe, rate, and leave a review—it really helps us reach more business owners like you.

    For more tips, updates, and exclusive content, follow us on social media:
    - Instagram: https://www.instagram.com/wolfpack_advising/
    - Facebook: https://www.facebook.com/wolfpackadvising/
    - YouTube: https://www.youtube.com/channel/UCVohafEWM8M5JcclbpcGsKw
    - LinkedIn: https://www.linkedin.com/company/wolfpack-advising
    - TikTok: http://tiktok.com/@wolfpackadvising
    - Threads: https://www.threads.net/@wolfpack_advising

    You can also visit our website at https://wolfpackadvising.com for additional resources and to get in touch with us directly.

    Stay tuned for our next episode, and keep pushing forward with Alpha Marketing!

    28 min
  • Your Marketing Funnel Is Broken—Here’s the Fix

    Your ads are live. Your content’s consistent. Your SEO is solid.
     But your pipeline? A ghost town.

    In this raw and tactical episode, Aaron rips the curtain off one of the biggest silent killers in business growth: a funnel that’s leaking leads and losing trust. You’ll learn why today’s buyers don’t move in straight lines—and why your funnel shouldn’t either.

    Inside this episode:

    • 🚨 The red flags that scream your funnel is broken
    • 🧠 Why the traditional “awareness → decision” path no longer works
    • 🔍 How to diagnose and fix leaks at every stage: Top, Middle, and Bottom of Funnel
    • 🛠️ The exact 4-step framework we use to rebuild funnels that convert
    • 📈 A real-world case study that doubled conversions in 30 days—without more ad spend

      • If your follow-ups fall flat, your leads ghost after first touch, or your pipeline feels like a black hole… this episode is your wake-up call.

      🎯 Action Challenge: Identify and fix just ONE leak this week. Then tag @wolfpackadvising and show us what you're working on.

      🛠️ Need help? We run funnel audits for clients every month—link in the show notes.

      It’s not that your funnel’s dead. It’s just outdated. Let’s fix that.

      Subscribe. Share. And stay alpha.

      Thank you for listening! We hope you’re taking away some valuable insights to help you dominate your market. Don’t forget to subscribe, rate, and leave a review—it really helps us reach more business owners like you.

      For more tips, updates, and exclusive content, follow us on social media:
      - Instagram: https://www.instagram.com/wolfpack_advising/
      - Facebook: https://www.facebook.com/wolfpackadvising/
      - YouTube: https://www.youtube.com/channel/UCVohafEWM8M5JcclbpcGsKw
      - LinkedIn: https://www.linkedin.com/company/wolfpack-advising
      - TikTok: http://tiktok.com/@wolfpackadvising
      - Threads: https://www.threads.net/@wolfpack_advising

      You can also visit our website at https://wolfpackadvising.com for additional resources and to get in touch with us directly.

      Stay tuned for our next episode, and keep pushing forward with Alpha Marketing!

      25 min
    • Marketing Metrics That Drive Profits

      In this episode of Marketing Alpha, we're diving deep into the marketing metrics that actually matter—and the ones you can ignore. Joining me is Molly Shoemaker from RTC Accounting, a financial expert helping businesses scale through smart financial strategy.

      🔍 What We Cover:
      ✅ The most important marketing KPIs, including conversion rates, CAC, ROI, and LTV.
      💰 How to budget for marketing success, avoid common financial pitfalls, and maximize ROI.
      📊 Real-world strategies to track marketing effectiveness and make data-driven decisions.

      Whether you're a startup or an established business, knowing your numbers is the key to profitable growth. Tune in to get actionable insights that will help you optimize your marketing dollars and scale with confidence.

      🎧 Listen now and take control of your marketing metrics!

      Thank you for listening! We hope you’re taking away some valuable insights to help you dominate your market. Don’t forget to subscribe, rate, and leave a review—it really helps us reach more business owners like you.

      For more tips, updates, and exclusive content, follow us on social media:
      - Instagram: https://www.instagram.com/wolfpack_advising/
      - Facebook: https://www.facebook.com/wolfpackadvising/
      - YouTube: https://www.youtube.com/channel/UCVohafEWM8M5JcclbpcGsKw
      - LinkedIn: https://www.linkedin.com/company/wolfpack-advising
      - TikTok: http://tiktok.com/@wolfpackadvising
      - Threads: https://www.threads.net/@wolfpack_advising

      You can also visit our website at https://wolfpackadvising.com for additional resources and to get in touch with us directly.

      Stay tuned for our next episode, and keep pushing forward with Alpha Marketing!

      35 min
    • How JT Edgren Built a Mold & Inspection Empire

      In this episode of Marketing Alpha, I’m sitting down with JT Edgren, a true titan in the home inspection industry! JT is the mastermind behind Central Florida Building Inspectors (CFBI) and Elite Mold Services, two companies that have transformed the way people approach home inspections. With over 25 years in the business, JT’s insights into scaling a service-based business, diversifying offerings, and leading a high-performance team are a goldmine for anyone looking to build their own empire. From navigating challenges to embracing innovation, JT shares the strategies that helped him dominate the inspection industry—and how you can apply them to your own business!

      Tune in to discover:

      • The early struggles and breakthroughs in growing a service-based business.
      • The keys to creating a thriving company culture and leading with impact.
      • How JT expanded his business from inspections to mold remediation and beyond.
      • The latest trends in the inspection industry and where the market is heading.

        • Don’t miss this episode if you're a business owner or marketer looking to scale your business and lead with authority!

        Find CFBI: https://cfbinspect.com

        Find Elite Mold Services: https://moldinspect.org

        WolfPack Advising, Tampa's Marketing Agency.

        Thank you for listening! We hope you’re taking away some valuable insights to help you dominate your market. Don’t forget to subscribe, rate, and leave a review—it really helps us reach more business owners like you.

        For more tips, updates, and exclusive content, follow us on social media:
        - Instagram: https://www.instagram.com/wolfpack_advising/
        - Facebook: https://www.facebook.com/wolfpackadvising/
        - YouTube: https://www.youtube.com/channel/UCVohafEWM8M5JcclbpcGsKw
        - LinkedIn: https://www.linkedin.com/company/wolfpack-advising
        - TikTok: http://tiktok.com/@wolfpackadvising
        - Threads: https://www.threads.net/@wolfpack_advising

        You can also visit our website at https://wolfpackadvising.com for additional resources and to get in touch with us directly.

        Stay tuned for our next episode, and keep pushing forward with Alpha Marketing!

        40 min

      About Marketing Alpha

      From the publisher's feed

      Unlock your business's full potential with Alpha-level marketing insights. Join Aaron Shishilla, CEO of WolfPack Advising, a leading digital marketing agency, as he shares expert strategies and…