Marketing Alpha

Ever wondered what it takes to build a successful business in a niche market? Join us on Alpha Marketing as we chat with Tampa Bay Septic about the ups and downs of scaling a septic service in the competitive Tampa Bay area. We'll dig into their early challenges, hiring struggles, marketing lessons (including a partnership gone wrong!), and even some hilarious "septic stories." Plus, they share invaluable advice for any business owner. Tune in for a candid conversation about growth, resilience, and the not-so-glamorous side of entrepreneurship.

Thank you for listening! We hope you’re taking away some valuable insights to help you dominate your market. Don’t forget to subscribe, rate, and leave a review—it really helps us reach more business owners like you.

For more tips, updates, and exclusive content, follow us on social media:
- Instagram: https://www.instagram.com/wolfpack_advising/
- Facebook: https://www.facebook.com/wolfpackadvising/
- YouTube: https://www.youtube.com/channel/UCVohafEWM8M5JcclbpcGsKw
- LinkedIn: https://www.linkedin.com/company/wolfpack-advising
- TikTok: http://tiktok.com/@wolfpackadvising
- Threads: https://www.threads.net/@wolfpack_advising

You can also visit our website at https://wolfpackadvising.com for additional resources and to get in touch with us directly.

Stay tuned for our next episode, and keep pushing forward with Alpha Marketing!

In this episode, we’re tackling a critical reason your Google Ads might not be delivering the ROI you expect—ignoring Customer Lifetime Value (CLV) in your ad strategy. Aaron breaks down why understanding CLV is essential for business owners and marketers who want to maximize their ad spend. You’ll learn how CLV ties into your Customer Acquisition Cost (CAC), how to work backwards from CLV to determine a profitable Google Ads CPA, and why your campaign might not suck as much as you think when viewed through the right lens. Plus, get practical steps to boost your CLV and dramatically improve your Return on Ad Spend (ROAS). If high conversion costs and low ROI have been frustrating you, this episode is a must-listen!

Tune in and start shifting the way you approach Google Ads with the CLV mindset.

Thank you for listening! We hope you’re taking away some valuable insights to help you dominate your market. Don’t forget to subscribe, rate, and leave a review—it really helps us reach more business owners like you.

For more tips, updates, and exclusive content, follow us on social media:
- Instagram: https://www.instagram.com/wolfpack_advising/
- Facebook: https://www.facebook.com/wolfpackadvising/
- YouTube: https://www.youtube.com/channel/UCVohafEWM8M5JcclbpcGsKw
- LinkedIn: https://www.linkedin.com/company/wolfpack-advising
- TikTok: http://tiktok.com/@wolfpackadvising
- Threads: https://www.threads.net/@wolfpack_advising

You can also visit our website at https://wolfpackadvising.com for additional resources and to get in touch with us directly.

Stay tuned for our next episode, and keep pushing forward with Alpha Marketing!

What if you could dominate your local market on Facebook without spending a single dollar on ads?

 Meet Jasmine Almeter of Jasmine PestPro, the face of a hyperlocal marketing empire that runs on pure personality and zero paid spend. From her early days at Verizon to building a pest control brand that now hits 200,000+ impressions per month, Jasmine is living proof that service businesses can win big with organic content and authenticity.

In this episode, you’ll learn:

Whether you're a pest control pro, a home service business, or just trying to build a brand that feels real, Jasmine’s blueprint will have you rethinking everything you thought you knew about marketing.

Thank you for listening! We hope you’re taking away some valuable insights to help you dominate your market. Don’t forget to subscribe, rate, and leave a review—it really helps us reach more business owners like you.

For more tips, updates, and exclusive content, follow us on social media:
- Instagram: https://www.instagram.com/wolfpack_advising/
- Facebook: https://www.facebook.com/wolfpackadvising/
- YouTube: https://www.youtube.com/channel/UCVohafEWM8M5JcclbpcGsKw
- LinkedIn: https://www.linkedin.com/company/wolfpack-advising
- TikTok: http://tiktok.com/@wolfpackadvising
- Threads: https://www.threads.net/@wolfpack_advising

You can also visit our website at https://wolfpackadvising.com for additional resources and to get in touch with us directly.

Stay tuned for our next episode, and keep pushing forward with Alpha Marketing!

Ever wonder why some Instagram Reels take off while others barely get views? It’s no accident—Instagram’s algorithm loves trending audio. In this episode of Alpha Marketing, host Aaron breaks down how you can use trending sounds to get more engagement, more views, and ultimately, more customers.

You’ll learn:
✅ Why trending audio gives your Reels a free algorithm boost
✅ How to quickly find the best trending sounds before they go viral
✅ The step-by-step process to use audio effectively (without just copying trends)
✅ Common mistakes that kill engagement—and how to avoid them

If you’re a business owner, marketer, or content creator looking to grow on Instagram, this episode is packed with actionable tips you can use right now.

🎧 Listen in, take action, and watch your Reels engagement skyrocket!

🔗 Follow @WolfPackAdvising on Instagram for more marketing insights.

Thank you for listening! We hope you’re taking away some valuable insights to help you dominate your market. Don’t forget to subscribe, rate, and leave a review—it really helps us reach more business owners like you.

For more tips, updates, and exclusive content, follow us on social media:
- Instagram: https://www.instagram.com/wolfpack_advising/
- Facebook: https://www.facebook.com/wolfpackadvising/
- YouTube: https://www.youtube.com/channel/UCVohafEWM8M5JcclbpcGsKw
- LinkedIn: https://www.linkedin.com/company/wolfpack-advising
- TikTok: http://tiktok.com/@wolfpackadvising
- Threads: https://www.threads.net/@wolfpack_advising

You can also visit our website at https://wolfpackadvising.com for additional resources and to get in touch with us directly.

Stay tuned for our next episode, and keep pushing forward with Alpha Marketing!

In this episode, we dive into how AI can revolutionize your business operations and customer interactions. Learn to identify key opportunities for AI, prepare your team for seamless integration, and measure success to ensure it delivers impactful results.

Discover actionable insights to streamline routine tasks, enhance efficiency, and create exceptional customer experiences. Whether it’s automating scheduling or boosting customer support, AI offers powerful solutions to elevate your business.

Thank you for listening! We hope you’re taking away some valuable insights to help you dominate your market. Don’t forget to subscribe, rate, and leave a review—it really helps us reach more business owners like you.

For more tips, updates, and exclusive content, follow us on social media:
- Instagram: https://www.instagram.com/wolfpack_advising/
- Facebook: https://www.facebook.com/wolfpackadvising/
- YouTube: https://www.youtube.com/channel/UCVohafEWM8M5JcclbpcGsKw
- LinkedIn: https://www.linkedin.com/company/wolfpack-advising
- TikTok: http://tiktok.com/@wolfpackadvising
- Threads: https://www.threads.net/@wolfpack_advising

You can also visit our website at https://wolfpackadvising.com for additional resources and to get in touch with us directly.

Stay tuned for our next episode, and keep pushing forward with Alpha Marketing!

We reveal our complete Google Search Ads setup process, breaking down the exact strategy we use for clients. This special episode celebrates nearly a year of the Marketing Alpha podcast by sharing insider knowledge that many agencies keep secret.

If you're interested in working with a professional marketing agency that follows these principles, visit wolfpackadvising.com/proposal to speak with one of our marketing experts.

Thank you for listening! We hope you’re taking away some valuable insights to help you dominate your market. Don’t forget to subscribe, rate, and leave a review—it really helps us reach more business owners like you.

For more tips, updates, and exclusive content, follow us on social media:
- Instagram: https://www.instagram.com/wolfpack_advising/
- Facebook: https://www.facebook.com/wolfpackadvising/
- YouTube: https://www.youtube.com/channel/UCVohafEWM8M5JcclbpcGsKw
- LinkedIn: https://www.linkedin.com/company/wolfpack-advising
- TikTok: http://tiktok.com/@wolfpackadvising
- Threads: https://www.threads.net/@wolfpack_advising

You can also visit our website at https://wolfpackadvising.com for additional resources and to get in touch with us directly.

Stay tuned for our next episode, and keep pushing forward with Alpha Marketing!

Tired of wasting money on Google Ads that don’t convert? In this episode, Aaron breaks down the real reasons your ads aren’t working — from weak landing pages and poor targeting to ignoring customer lifetime value. Learn the key fixes you can implement today to finally get a return on your ad spend. Whether you're a business owner or a marketer, this no-fluff episode will give you the clarity (and firepower) you need to dominate Google Ads.

Thank you for listening! We hope you’re taking away some valuable insights to help you dominate your market. Don’t forget to subscribe, rate, and leave a review—it really helps us reach more business owners like you.

For more tips, updates, and exclusive content, follow us on social media:
- Instagram: https://www.instagram.com/wolfpack_advising/
- Facebook: https://www.facebook.com/wolfpackadvising/
- YouTube: https://www.youtube.com/channel/UCVohafEWM8M5JcclbpcGsKw
- LinkedIn: https://www.linkedin.com/company/wolfpack-advising
- TikTok: http://tiktok.com/@wolfpackadvising
- Threads: https://www.threads.net/@wolfpack_advising

You can also visit our website at https://wolfpackadvising.com for additional resources and to get in touch with us directly.

Stay tuned for our next episode, and keep pushing forward with Alpha Marketing!

Most small businesses struggle to grow—not because they lack effort, but because they confuse two critical functions: marketing and sales. In this eye-opening episode, we’re breaking down the key differences between marketing and sales, how they complement each other, and why misalignment can cost you customers and revenue.

You’ll learn:
🎯 The unique roles of marketing (attracting leads) and sales (converting them).
💡 How to build a seamless marketing-to-sales funnel that fuels your growth.
⚡ Common pitfalls that hold businesses back and how to fix them.
✅ Actionable steps to align your marketing and sales teams for maximum ROI.

By the end, you’ll understand why marketing and sales aren’t rivals—they’re partners in driving success. Plus, grab our free Checklist: Aligning Marketing and Sales for Small Businesses to start optimizing your strategy today.

Tune in to stop guessing and start growing!

View the show resource!

Thank you for listening! We hope you’re taking away some valuable insights to help you dominate your market. Don’t forget to subscribe, rate, and leave a review—it really helps us reach more business owners like you.

For more tips, updates, and exclusive content, follow us on social media:
- Instagram: https://www.instagram.com/wolfpack_advising/
- Facebook: https://www.facebook.com/wolfpackadvising/
- YouTube: https://www.youtube.com/channel/UCVohafEWM8M5JcclbpcGsKw
- LinkedIn: https://www.linkedin.com/company/wolfpack-advising
- TikTok: http://tiktok.com/@wolfpackadvising
- Threads: https://www.threads.net/@wolfpack_advising

You can also visit our website at https://wolfpackadvising.com for additional resources and to get in touch with us directly.

Stay tuned for our next episode, and keep pushing forward with Alpha Marketing!

What’s it really like to build, scale, and sell your own home inspection company? In this episode of Marketing Alpha, Aaron sits down with Austin Hintze — former CEO of Waypoint Property Inspection and co-founder of WolfPack Advising — to share the full story.

From helping his dad’s small inspection company grow through smart marketing, to stepping into the CEO role, to ultimately selling the business — Austin opens up about the lessons, mindset, and behind-the-scenes reality of what it takes to create a company worth buying.

They talk about:

If you’re a business owner, marketer, or anyone dreaming of building a sellable brand, this is one story you don’t want to miss.

Thank you for listening! We hope you’re taking away some valuable insights to help you dominate your market. Don’t forget to subscribe, rate, and leave a review—it really helps us reach more business owners like you.

For more tips, updates, and exclusive content, follow us on social media:
- Instagram: https://www.instagram.com/wolfpack_advising/
- Facebook: https://www.facebook.com/wolfpackadvising/
- YouTube: https://www.youtube.com/channel/UCVohafEWM8M5JcclbpcGsKw
- LinkedIn: https://www.linkedin.com/company/wolfpack-advising
- TikTok: http://tiktok.com/@wolfpackadvising
- Threads: https://www.threads.net/@wolfpack_advising

You can also visit our website at https://wolfpackadvising.com for additional resources and to get in touch with us directly.

Stay tuned for our next episode, and keep pushing forward with Alpha Marketing!

Aaron Shishilla sits down with Nathan Lippincott, founder of Knockout Inspections and a Certified Master Inspector, to unpack how he scaled his company from the ground up.

Nathan shares his journey from growing up in a construction family to launching Knockout Inspections in 2013, building a reputation as a trusted authority along the Gulf Coast. He reveals how Fortified inspections became 60% of his business, why patience and consistency are the real keys to scaling, and how he’s aiming to take Knockout from $3M to $10M.

You’ll hear insights on:

Nathan also shares his unique take on competition: “I’ll train my competitors—because it only makes me better.”

If you’re a small business owner, entrepreneur, or inspector looking to grow, scale, and fortify your brand, this episode is packed with practical lessons and inspiration.

👉 Learn more about Knockout Inspections: go4ko.com

Thank you for listening! We hope you’re taking away some valuable insights to help you dominate your market. Don’t forget to subscribe, rate, and leave a review—it really helps us reach more business owners like you.

For more tips, updates, and exclusive content, follow us on social media:
- Instagram: https://www.instagram.com/wolfpack_advising/
- Facebook: https://www.facebook.com/wolfpackadvising/
- YouTube: https://www.youtube.com/channel/UCVohafEWM8M5JcclbpcGsKw
- LinkedIn: https://www.linkedin.com/company/wolfpack-advising
- TikTok: http://tiktok.com/@wolfpackadvising
- Threads: https://www.threads.net/@wolfpack_advising

You can also visit our website at https://wolfpackadvising.com for additional resources and to get in touch with us directly.

Stay tuned for our next episode, and keep pushing forward with Alpha Marketing!