Growing A Dental Practice

In this episode of the Growing A Dental Practice podcast, host Mike Hennan welcomes back a special guest, Dr. Karl Walker-Finch. They discuss Karl's previous appearances on the show and the recognition he has received from other podcasts. They also touch on Karl's journey as a practice owner and his recent book launch. Tune in to learn more about Karl's experiences and insights in the dental industry.

[00:01:18] Jazz Gulati's inspiring podcast.

[00:04:41] Expanding to new audiences.

[00:09:22] Writing a book vs running a marathon.

[00:13:04] Dealing with challenges in practice.

[00:17:55-00:18:05] Cost of a non-working surgery chair.

[00:22:04] Patients' loyalty and transition.

[00:26:13] The benefits of digital dentistry.

[00:33:46] Team member nominated for award.

[00:35:22] Carbon footprint and sustainability.

[00:40:13] Maximizing surgery utilization.

[00:43:28] Challenges in learning process.

In this episode, the importance of being prepared for the challenges that come with embarking on a difficult endeavor is discussed. Whether it's starting a dental practice or writing a book, Dr. Karl Walker-Finch emphasizes the need to embrace the hard work and obstacles that may arise. He stresses the significance of being mentally and physically prepared, as well as the willingness to put in the necessary effort to overcome these challenges. Karl acknowledges that making the right decisions is easy when everything is going well, but it becomes more difficult when faced with stress. Therefore, taking care of oneself and being prepared is crucial in order to navigate through the difficulties and ultimately achieve success.

Mike and Karl delve into the importance of self-care and being kind to oneself. While running a dental practice can be demanding and stressful, they highlight the need to prioritize personal well-being. They acknowledge that making the right choices is simple when things are going smoothly, but the true test of character arises when faced with challenging situations, such as equipment failures or unexpected setbacks. Managing these situations effectively can only be accomplished if one has taken the time to care for their physical and mental well-being. Listeners are advised to be prepared for the challenges and hard work that come with running a practice, while also remembering to be kind to themselves and prioritize their own well-being.

Furthermore, the dentist in this episode mentions that investing in the practice and utilizing new equipment can serve as a marketing tool. Patients who visit the practice can see the dentist's commitment to improvement through these investments, such as acquiring new equipment. This not only creates a positive impression of the practice but also aids in patient education. For instance, the dentist explains how using scanning technology instead of traditional impressions allows them to show patients their own teeth on a screen, helping to illustrate the necessity of certain treatments like onlays. The dentist also expresses satisfaction in getting the rest of the team on board with using new equipment, even planning to train the nurses in scanning. Overall, investing in the practice and utilizing new equipment not only enhances the patient experience but also demonstrates the practice's dedication to providing quality care.

• 00:00:57-00:01:11 - "Yeah, no, it's really good to be back. I'm like, I'm wondering when, when do I get, is it like the World Cup where you do, you win it so many times and you get to keep like a trophy or something like that? Do I get like, is it five times?"

• 00:05:14-00:05:24 - "Yeah, good man. You should be proud. That's such a... Also, what a great combo of, like, life achievements."

• 00:06:33-00:06:44 - "And then it starts to get really, really hard because running a business and being a dentist is hard work."

• 00:11:17-00:11:28 - "How honest is honest? The reality is I am enjoying the challenge of it, and it is a challenge, but I'm enjoying the challenge."

• 00:13:25-00:13:36 - "You know I'm standing here moaning about people telling me when things are going wrong but at the same time I want people to tell me when things are going wrong because I want to be able to do things to put them right."

• 00:17:44-00:17:55 "Every day that we wouldn't, every day we're not able to use that chair would probably cost us around six, 700 pounds."

• 00:22:04-00:22:15 "Some of them travel for a couple of hours to come to see him, and they're not going to keep coming a couple of hours to pay privately."

• 00:23:08-00:23:19 - "they hadn't been told that the dentist was leaving or given the opportunity to understand why or what's going on it's just oh you're here today now you're seeing Carl you're not seeing Richard anymore"

• 00:27:17-00:27:27 - "they see that everything's moving forward and they love being able to have their teeth scanned instead of the impressions and being able to see their own teeth on the screen"

• 00:29:16-00:29:28 - "And as much as anything else, It shows our dental patients that we care about them holistically"

• 00:34:07-00:34:18 - "I believe in what we're doing. I really like what we're doing and just nominated us for that award."

• 00:37:45-00:37:56 - "That honestly, that's I think that's a that's actually a big that's a big milestone. I think like when the the team use their own initiative to do things to benefit the practice. I mean, that's really cool, man."

• 00:42:01-00:42:11 - "But when the stress starts kicking in, it's easy to do well on a good day. Anyone can make the right decision when everything's going well."

• 00:42:33-00:42:43 - "And the real test of character is how you handle those situations. when the chips are down, you know, when your back's to the wall, how are you going to deal with those situations?"

In this episode of the Growing a Dental Practice podcast, hosts Mike Hennan and Hazel Woodward discuss various strategies and tactics for growing a dental practice using social media. Tune in to learn valuable tips for starting, running, and growing a successful dental practice.

[00:00:49] Shift in awareness around social media.

[00:03:58] Disjointed marketing strategies.

[00:10:29] Stock photos damaging your brand.

[00:12:45] Reels and social media.

[00:17:53] Trending audio explained.

[00:19:22] Content creation for our listeners.

Over the years, dentists and dental practices have become increasingly aware of the significance of social media. In the past, many dentists would question the need for social media, asking "What is it?" or "Why do I need it for my practice?" However, they have now gained a better understanding of social media and its importance. Instead of questioning its necessity, they now raise objections related to content creation. One common objection is the time-consuming nature of content creation. Dentists may feel that they lack the necessary skills or resources to create engaging content. They may not have staff members who are knowledgeable about social media or skilled in content creation. To address these concerns, marketing agencies need to recognize these pain points and offer solutions that require minimal time and effort from the dental practice. For example, the podcast hosts mention that their agency can handle social media for clients with just 10 minutes of input per week.

According to the episode, content creation for social media can be challenging and time-consuming for practice owners. The host mentions that many practice owners are busy and may not have the necessary skills or staff to create content for social media. They may struggle with determining what type of content to create, how to effectively use hashtags, or how to write engaging captions. The episode also discusses internal objections that practice owners may have, such as not feeling comfortable on camera or lacking enough time to create content.

To address these challenges, the episode suggests that marketing agencies should recognize the pain points of practice owners and offer solutions. The host mentions that their agency has developed an internal process to make social media management easier for practice owners. They claim that they can handle social media with just 10 minutes of the practice owner's time per week.

Additionally, the episode discusses various strategies to overcome the challenges of content creation. For practice owners who are not comfortable being on camera, the episode suggests alternative options such as over-the-shoulder images or first-person walkthroughs of the practice. The episode also mentions the possibility of introducing a content day where a team from the agency can visit the practice and capture content for them to use on social media.

Furthermore, the episode highlights the importance of using personalized content, such as images from a practice's website or personalized photoshoots, rather than relying on stock photos. The episode suggests that personalized content can help practices stand out and gain more traction on social media compared to their competitors.

Overall, the episode acknowledges the time-consuming and challenging nature of content creation for social media and provides strategies and solutions for practice owners to overcome these challenges.

According to the podcast episode, marketing agencies can help alleviate the burden of social media by providing expertise and requiring only 10 minutes a week from the practice owner. The episode mentions that practice owners are often busy and may not have the skill set or resources to effectively manage their social media presence. Marketing agencies understand the pain points of practice owners and have developed internal processes to make social media management easier for them.

The podcast emphasizes that marketing agencies pride themselves on being able to handle social media on behalf of the practice owner with minimal time commitment. They only require 10 minutes a week from the practice owner to provide necessary information or updates. This allows the practice owner to focus on their core responsibilities while still maintaining an active and effective social media presence.

By outsourcing social media management to a marketing agency, practice owners can rely on the expertise and experience of professionals who understand the nuances of social media marketing. The agency can handle tasks such as content creation, including video editing, graphic design, and copywriting, ensuring that the practice's social media accounts are engaging and visually appealing.

Overall, marketing agencies can help alleviate the burden of social media for practice owners by providing the necessary expertise and support, requiring only a minimal time commitment from the practice owner. This allows practice owners to focus on their core responsibilities while still maintaining a strong and effective social media presence.

• "Content creation, like, it takes a long time." - 00:02:07

• 00:02:25 - "I just don't have the skill set to be able to do it, or I don't have anyone in the practice who wants to do it."

• "if you've got an SEO report or you've got open days or marketing objectives that you're trying to work towards, If you share that with us, then we can make sure that we're kind of joining up and we're all kind of working along the same path." - 00:03:58

• 00:06:10 - "We need all of this content for the month. And you're done and dusted for the whole month."

• 00:10:01 - "we can use stock photos, like, but, you know, social media is a personal platform. It's like a, you know, I know when you scroll through TikTok, and you get suddenly a very polished ad, like you just you just instantly disengage. So like stock photos would have the same effect. And you really want to convey the personality and the you know, the people in the practice and stuff like that. So that makes sense."

• 00:10:29 - "She actually says that stock photos actually damage your brand more than helping it."

• 00:13:10 - "reels are great. They might not reach the same numbers of plays and views as what they used to, say, six months ago. But it's still the number one way for you to connect and resonate with an audience."

• 00:17:53 - "So a trending audio is an audio track that, let's say, for example, you're a DJ, superstar mic DJ, and you release this audio on Instagram. And it gets a lot of plays really quickly. But then other people can use that piece of audio on their own reels."

• 00:19:37 - "If you're not doing it, you need to be doing it regularly. That's it."

• Website: liftsocial.co.uk

• Email: [email protected]

• LinkedIn: https://www.linkedin.com/in/hazel-woodward/

• Instagram: @lift.dental

In this episode of the Growing a Dental Practice podcast, host Mike Hennan is joined by Dr. Sarika Shah and Rishi Shah, the owners of Platinum Dental Care in Canary Wharf, London. They discuss their unique partnership as a husband-wife team and share insights into running a successful dental practice. Dr. Sarika Shah has 17 years of experience as a dentist and holds an MSc in restorative dentistry, while Rishi Shah brings a different perspective as a non-dentist. Listen to learn more about their journey and the strategies they have used to grow their practice.

[00:00:59] Husband-wife dental practice partnership.

[00:03:03] Choosing a career path.

[00:07:47] Dentistry and business integration.

[00:10:51] Running a dental business

[00:13:11] Choosing Canary Wharf as Location.

[00:19:49] Aesthetic transformation of the practice.

[00:23:35] Inheriting an existing team.

[00:25:10] Team changes and recruitment.

[00:29:12] Working as a husband and wife duo.

[00:32:56] Expanding to multiple locations.

[00:36:14] Running your own dental practice.

[00:40:05] Challenges of starting a practice.

In the episode, the hosts discuss the importance of balancing work and personal life for mental health and overall well-being. They emphasize that while running a dental practice can be challenging and time-consuming, it is essential to prioritize one's mental health and avoid feeling overwhelmed or stressed.

The hosts share their own experiences of sleepless nights and late-night discussions about practice-related matters. They acknowledge that it is easy to get caught up in the demands of running a business, but they have learned the importance of balance. They highlight the significance of maintaining good mental health and reaching out for support or advice when needed.

The hosts also mention the division of responsibilities between them and how their different skill sets and personalities complement each other. They recognize the need for open communication and managing disagreements in a constructive manner. They have learned to respect each other's roles and not intervene unnecessarily, allowing them to use their time wisely and focus on important discussions that require both of their inputs.

Overall, the episode emphasizes the need for dentists to prioritize their well-being and find a balance between work and personal life. They stress the importance of having a clear understanding of what running a dental practice entails, conducting thorough research, and having a robust business plan in place. Additionally, they highlight the significance of having a supportive team and mentors to help alleviate stress and ensure a successful practice.

In the episode, the speakers mention the importance of having an ideas board during the buying process for their practice. They recall having a tiny flat in Canada Water with a massive whiteboard on one of the walls, where they would pin up all their ideas and thoughts. They explain that having an ideas board allows for visualizing and remembering creative ideas, as well as planning and strategizing for the future of the practice.

The speakers also share their personal experience of discussing practice matters while lying in bed at 2 am, highlighting the level of dedication and commitment required. However, they also emphasize the importance of balance and not neglecting mental health. They suggest reaching out, sharing vulnerabilities, and asking for advice when needed. They believe that the more one shares and seeks help, the easier the journey becomes.

Overall, the episode suggests that sharing vulnerabilities and seeking advice from others can provide valuable support and guidance when starting a practice. It emphasizes the importance of building a network of mentors and professionals who can offer insights and help navigate the challenges that come with starting a practice.

• 00:02:46 - "Never. No. Probably one of the best decisions we ever made together."

• 00:05:17 - "Being an entrepreneur is in my blood"

• 00:07:45 - "Dentistry itself was not my passion, let's be clear. It was first, it was business."

• 00:07:47 - "But I could see why they're not because time is so limited for the one person to do everything."

• 00:10:51 - "Yeah. And you know, as dentists, we don't, we're not really taught about finance. We're not taught about running a business, so much more to running a business than the financial side of it. And we're not taught any of those skills."

• 00:14:18 - "I was one of them, I could see what was important, I could see their working hours and having accessibility to a good quality service conveniently was important."

• 00:16:51 - "Yes, this, this is it. This is the one."

• 00:20:02 - "Yeah. Internal structural changes."

• 00:23:04 - "The more they bought into this change that's happening, and the more excited they got, the more they were likely to push through those tough times."

• 00:25:10 - "So many people are stuck in that comfort zone and don't want to kind of move with you or adapt with you."

• 00:26:53 - "I think all dentists are leaders, because in a way, you're leading in your surgery, you know, you're training staff members, even as an associate."

• 00:29:36 - "I love having Rushi as my partner."

• 00:32:56 - "we've run a really good practice, we've run it really well."

• 00:34:54 - "We've really wanted to create the practice that we were really proud of that, you know, runs really efficiently, the team that we were proud of."

• 00:37:32 - "The biggest stress to businesses starting off is to do with finance."

• 00:41:31 - "The more you share and the more help you get, the easier the whole journey becomes."

• 00:43:14 - "Bye bye bye bye bye for now."

• Website: https://www.platinumdentalcare.co.uk/

• Email: [email protected]

• Facebook: https://www.facebook.com/PlatinumDentalCare/

In this episode of Growing a Dental Practice, co-hosts Hazel and Mike discuss the importance of email marketing for dental practices. Mike shares actionable tips and strategies for implementing effective email campaigns. Listeners are encouraged to watch the podcast replay on YouTube for a visual demonstration of the process.

[00:01:11] Email marketing for dental practices.

[00:05:31] Email marketing challenges

[00:08:09] Dental care affordability and perceptions.

[00:11:29] Email marketing platforms

[00:15:23] Email marketing timing.

[00:19:30] Emailing patients over 18.

[00:23:41] Recall scheduling and patient engagement.

[00:28:05] An interesting topic.

[00:31:29] Email Marketing and Unsubscribing.

[00:33:09] Thank you for joining us.

According to the episode, email marketing is considered one of the most effective channels for marketing. On average, it generates an impressive return on investment (ROI) of $44 for every $1 invested. While this statistic may not be achievable for everyone, it underscores the potential effectiveness of email marketing as a strategy. It is important to note that the effectiveness of email marketing can vary from business to business, with some experiencing higher returns and others experiencing lower returns. However, the average ROI of $44 for every $1 invested emphasizes the potential value and impact of utilizing email as a marketing channel.

In the episode, the speaker emphasizes the importance of using a licensed platform for email marketing in dental practices. They caution against sending emails from personal accounts like Gmail or Outlook and instead recommend using a specific or licensed platform provided by the practice's system or a third-party provider. This is because using a licensed platform allows for tracking data and ensures compliance with GDPR (General Data Protection Regulation).

By utilizing a licensed platform, dental practices can effectively manage patient data and ensure that patients have the option to opt out of receiving emails. This is crucial for complying with GDPR regulations, which mandate businesses to obtain explicit consent from individuals before sending them marketing communications. With a licensed platform, dental practices can easily manage their email lists, track engagement, and provide an option for patients to unsubscribe if they no longer wish to receive emails.

Overall, using a licensed platform for email marketing in dental practices is essential for maintaining compliance with GDPR, safeguarding patient data, and effectively managing communication with patients.

During the podcast episode, it is mentioned that many dental practices currently limit their email communication to appointment confirmations and recall reminders. This suggests that implementing email marketing can be a new and valuable strategy for dental practices. The host and guest discuss how some dental practices may be unsure of what to send in emails or if they are even allowed to send them. However, they emphasize that email marketing is an excellent way to stay in touch with patients between appointments and nurture a relationship with them. They draw a comparison to social media updates, which can also keep patients informed about the practice's activities. The guest indicates that he will share actionable tips during the episode, highlighting that implementing email marketing can be a practical step for dental practices to take. Overall, the episode underscores the potential benefits of implementing email marketing beyond basic communication with patients.

• 00:02:11 - "Yeah, so email, is one of the most effective marketing channels out there."

• 00:03:34 - "So email marketing isn't as sexy as social media."

• 00:09:33 - "So why not, you know, add in some extra touch points in between like their six months, 12 month checkup, to kind of like solidify that relationship, kind of keep the practice top of mind, and so on."

• 00:11:53 - "Yes, it's under the email marketing kind of umbrella, but it's written in a way that's kind of more of a like service, a customer service email or a kind of, you know, customer or patient service email."

• 00:15:32 - "So you're at the top of their email list as they're on their commute to work or if they've just got into work."

• 00:17:41 - "Um, you know, people are more likely to open something that's come from a person rather than just a brand."

• 00:21:52 - "So we typically find if they've been in the practice like more recently, so more than three, four, five months, because they've just been in, we all know that in an ideal situation, when someone has finished with their appointment, they go back to the front desk, they get booked in straight away."

• 00:24:07 - "Why do we need to wait 12 months before booking someone in again?"

• 00:26:04 - "Thank you so much for reaching out. It means a lot that you care."

• 00:28:05 - "What can we do with you right now? What can we do to help?"

• 00:32:47 - "So the unsubscribe here is preceded by don't want regular tips on maintaining a beautiful, healthy smile, question mark, unsubscribe here."

The guest speaker in this podcast episode is Mike. He is a marketing expert with extensive experience in email marketing for dental practices. Throughout his career, Mike has achieved remarkable success in helping dental practices generate income through effective email marketing strategies. With his expertise, he has established himself as a trusted authority in the field, guiding dental professionals on the importance of email marketing and its advantages over social media. Mike's philosophy revolves around the power of email in nurturing patient relationships, emphasizing the need for segmentation in campaigns, and regularly reaching out to patients to show care. He believes that personalized emails can significantly increase engagement and positively impact patients' perception of the dental practice. Overall, Mike's credentials and achievements make him a highly sought-after consultant for dental professionals looking to leverage email marketing for their practices.

In this episode of Growing A Dental Practice, host Hazel Woodward interviews Dr. Dan Rogers, the owner of Bamboo Cosmetic Dentistry in Cardiff, Wales. They discuss Dr. Rogers' background and journey in the dental industry, from his early days as an associate dentist to eventually buying his own practice. Tune in to learn more about Dr. Rogers' experience and insights into growing a successful dental practice.

[00:03:02] Expanding private offerings.

[00:07:12] Transitioning from associate to principal.

[00:09:05] Transition to cosmetic dentistry.

[00:13:29] COVID's impact on cosmetic dentistry.

[00:19:22] Moving into wellness spaces.

[00:21:12] Working with your spouse.

[00:25:10] Balancing work and family.

[00:29:16] Work-life balance advice.

Being a practice owner goes beyond being a dentist, as highlighted by Dr. Dan Rogers, owner of Bamboo Cosmetic Dentistry. According to him, the key to successful practice ownership is continuous education and personal growth. This involves not only acquiring knowledge and staying motivated, but also taking the time to prioritize self-care. Dr. Rogers advises following the wellness industry's recommendations for self-care, as well as seeking guidance on business planning and investing in a coach. He emphasizes the importance of mindfulness in managing a dental practice, while also ensuring the well-being of employees who depend on it. Dr. Rogers suggests that being a dentist is just a small part of being a practice owner, underscoring the significance of being well-rounded and knowledgeable in various aspects of running a business.

In the episode, Dr. Dan Rogers emphasizes the importance of self-care and wellness while running a dental practice. He acknowledges that being a practice owner involves more than just being a dentist and stresses the need to be a well-rounded individual. Dr. Rogers suggests that while it is crucial to be motivated and determined in pursuing practice ownership, it is equally important to take a step back and prioritize self-care.

He mentions that the wellness industry places great emphasis on self-care and advises listeners to take care of themselves in the usual ways. This includes looking after physical health, mental well-being, and seeking advice on business planning. Dr. Rogers also recommends investing in a coach to navigate the challenges of running a practice.

Furthermore, Dr. Rogers mentions that he and his team at Bamboo Cosmetic Dentistry are investing in technology to provide high-quality services to their patients. However, they also recognize the importance of expanding into other areas of value for their patients, such as wellness spaces and coaching. This demonstrates their understanding of the significance of offering additional services and content that align with their patients' desires and needs.

Overall, the episode highlights the importance of self-care and wellness for practice owners and suggests that incorporating these elements into a dental practice can differentiate it from others in the marketplace.

In the episode, the speaker emphasizes the importance of investing in a coach and seeking advice on a business plan for practice owners. They mention that although there may be times when one questions the cost of hiring a coach, it is absolutely necessary, especially in the initial years of practice ownership. The speaker believes that being a dentist is only a small part of being a practice owner and stresses the need to be well-rounded and knowledgeable in various aspects of running a business.

By investing in a coach, practice owners can gain valuable guidance and support in navigating the challenges and complexities of owning a practice. A coach can provide insights, strategies, and expertise that can enhance the efficiency and success of the practice. They can assist with crucial decisions such as financial management, marketing strategies, team management, and growth opportunities.

Additionally, seeking advice on a business plan is highlighted as another beneficial step for practice owners. Developing a solid business plan is essential for setting goals, establishing a clear direction, and ensuring the long-term success of the practice. It involves careful consideration of financial projections, marketing strategies, operational plans, and risk management. Seeking advice from professionals or experts in the field can provide valuable insights and help refine the business plan to align with the specific goals and vision of the practice owner.

Overall, the episode emphasizes that investing in a coach and seeking advice on a business plan can greatly benefit practice owners by providing them with the necessary knowledge, guidance, and support to navigate the challenges and maximize the success of their practice.

• 00:02:16 - "I'm going to do it. I'm not going to listen to anybody because there were plenty of people saying, look, it's a bad idea."

• 00:03:59 - "took off a little bit really, and it was out of control if I'm honest, because I just didn't have a clue how to manage the growth of it."

• 00:08:26 - "Yeah, I mean, I think that principle actually is transferable to lots of other businesses as well, you know, and I always say to my team, like, I'm working, but I'm not working in the business today, I'm working on the business."

• 00:09:05 - "Yeah, well, the irony is that we were like earning 10% profit from the NHS practice, you know, so we've moved over to the house next door, put the private squat in there."

• 00:14:35 - "Wow, patients used to be like super grateful and super humble about stuff because, you know, they didn't have so much choice."

• 00:15:01 - "small doesn't mean weak, you know, small just means you're nimble, and you take strength from in other areas."

• 00:18:23 - "I've got to the point now where like starting to do things for the right reasons, if you know what I mean."

• 00:23:35 - "It can be difficult working with your wife."

• 00:27:20 - "Being a dentist is probably the smallest part of being a practice owner."

• 00:29:11 - "Just don't be tempted to work hard and earn lots."

• 00:31:15 - "Bye bye bye bye bye for now."

Dr. Dan Rogers is a dentist and the owner of Bamboo Cosmetic Dentistry. He started his dental practice in Cardiff, initially facing skepticism about his decision to buy a two-chair NHS practice. However, he was determined to make it work and focused on expanding private offerings. Through paid advertising and word-of-mouth, the practice quickly grew, leading him to expand into a neighbouring house and set up a private squad. Dr. Dan Rogers' ethos/philosophy is to provide value to his patients beyond just fixing their smiles. He wants to invest in technology to provide high-level services and move into wellness spaces. He also aims to provide content that his patients want to consume, offering more than just dental services and setting his practice apart from others in the same marketplace.

• Website: https://bambooaesthetics.co.uk/

• Email: [email protected]

• LinkedIn: https://www.linkedin.com/in/daniel-rogers-3518ab54/

• Instagram: https://www.instagram.com/bamboo_dental/

In this episode of Growing A Dental Practice, host Mike Hennan is joined by John Waller, The On Hold Guy. They discuss how John has been helping dental practices turn hold time into sold time for over 25 years. John shares insights and strategies for improving the patient experience during phone calls. Tune in to learn how to make the most of hold time in your dental practice.

[00:02:05] Trading bubble gum for corgi toys.

[00:04:23] The origin of Bluetooth.

[00:08:57] On hold marketing benefits.

[00:11:21] $2 a day for what?

[00:15:07] On-hold marketing practices.

[00:19:23] No cost, no risk, no obligation.

[00:23:11] Starting a dental practice.

On-hold messaging is a cost-effective and efficient way for dental practices to enhance their customer service and marketing efforts. When patients are put on hold, it presents an opportunity for the practice to educate and promote their services. By utilizing on-hold messaging, dental practices can provide valuable patient education about the practice, the doctor's experience, available services, and safety measures taken during COVID-19, ensuring that patients feel comfortable and informed while they wait.

Moreover, on-hold messaging serves as a powerful marketing tool to differentiate the practice from competitors. In areas with a high number of dental practices, it is crucial for practices to stand out. On-hold messaging allows practices to highlight their unique services or specialties, effectively setting themselves apart and attracting potential patients.

Implementing on-hold messaging is not only cost-effective but also highly flexible. It leverages the existing phone system and requires minimal investment. The messaging can be easily customized and updated as needed, at no additional cost. This flexibility enables practices to tailor the messaging to their specific needs and adapt it to changes in services or promotions.

Overall, on-hold messaging is an effective and affordable tool for dental practices to engage and inform their patients, while also promoting their services and distinguishing themselves from competitors. It significantly enhances customer service and marketing efforts.

Creating the on-hold experience involves several steps. First, a tailored script is written, encompassing information about the practice, services offered, and unique features that set the practice apart. The script is then sent to the practice for approval.

In addition to the script, licensed music is provided to create a pleasant and engaging experience for callers on hold. The music can be customized to match the practice's branding or desired atmosphere.

Professional voice talent is also utilized to record the script in a studio, ensuring high-quality audio. The voice talent's delivery and tone help convey the desired message and create a positive impression of the practice.

Once the script, licensed music, and voice talent are ready, the on-hold message is produced in a studio, typically taking around seven to nine business days. The final product is a professionally recorded and produced on-hold message that can be played for callers when they are placed on hold.

Overall, creating the on-hold experience requires careful planning and attention to detail. By providing a well-crafted script, licensed music, and professional voice talent, dental practices can enhance their callers' experience and effectively promote their services while callers are on hold.

According to the episode, some dental practices may not be aware of the benefits of on-hold marketing or may have other priorities that prevent them from implementing it. On-hold marketing refers to the practice of playing educational messages or advertisements about the dental practice while patients are put on hold during phone calls.

One reason why some dental practices may not be aware of the benefits of on-hold marketing is simply a lack of knowledge or understanding. The episode suggests that if listeners are unfamiliar with on-hold marketing, they can reach out and ask for clarification. This indicates a potential lack of awareness or education about this marketing strategy within the dental industry.

Additionally, the episode highlights that some dental practices may have competing priorities that take precedence over implementing on-hold marketing. For instance, the episode mentions the importance of setting the practice apart from competitors in a highly competitive market. However, with limited time and resources, some dental practices may prioritize other marketing strategies or operational tasks over on-hold marketing.

Furthermore, the episode suggests that some dental practices may not see the value or effectiveness of on-hold marketing. It explains that on-hold marketing allows practices to make a positive impression on patients who are waiting on hold, as they have a captive audience. However, if a practice does not understand the potential benefits of on-hold marketing or doubts its impact on their business, they may choose not to implement it.

In summary, some dental practices may not be aware of the benefits of on-hold marketing or may have other priorities that prevent them from implementing it. Lack of knowledge, competing priorities, and skepticism about its effectiveness can all contribute to the decision to not utilize on-hold marketing in a dental practice.

• 00:02:48 - "I think you're right."

• 00:03:44 - "What a great little story."

• 00:06:29 - "The future, the fortune is in the follow-up."

• 00:10:56 - "Tell your story."

• 00:12:59 - "So for $2 a day, how many cases are you leaving on the table?"

• 00:14:53 - "It's all about the money."

• 00:17:25 - "And then we're going to go into the studio and produce that in another seven to nine business days."

• 00:21:52 - "Life shows up."

• 00:25:16 - "Wow, that's old, man."

• 00:25:39 - "Thanks, and I can help any business out, not just dentists, but any kind of business."

John Waller is a salesperson who prioritizes the patient's experience and satisfaction in order to generate referrals. He believes in having a clear plan and strategy for marketing to patients.

• Website: JohnDWaller.com

• Email: [email protected]

• LinkedIn: https://www.linkedin.com/in/wallerjohntheonholdguy/

In this episode of the Growing a Dental Practice podcast, host Mike Hennan is joined by Dr. Manrina Rhode, Principal Dentist at DRMR Clinic. Manrina shares her journey as a practice owner and discusses her various ventures, including her skincare line, training academy for dentists, and role as a director of the British Association of Private Dentistry. Tune in to hear about Manrina's background and how she got into dentistry, as well as her insights and experiences in the field.

[00:01:48] How did you get into dentistry?

[00:05:36] Making the jump to ownership.

[00:08:07] Creating a unique dental clinic.

[00:11:24] Recruitment challenges and team building.

[00:15:33] High achievers and racehorses.

[00:18:07] The demanding patients and no room for error.

[00:21:19] Building a strong clinic brand.

[00:24:09] Entrepreneurial dentist and skincare line.

[00:27:21] Building a beautiful clinic.

[00:31:04] Pushing dentists forward.

In this episode, the guest speaker emphasizes the benefits of engaging in brain-stimulating activities regardless of age. They highlight the personal experience of finding it enjoyable and stimulating to use their brain in a different way, even at their stage in life. The speaker emphasizes that this kind of mental stimulation can be a valuable learning journey, particularly for new business owners. Furthermore, they stress the importance of engaging in brain-stimulating activities while young. Overall, the episode underscores the significance of keeping the brain active and engaged, regardless of age.

Listeners can easily contact Dr. Marina Rhode through her active Instagram page, @DrMarinaRhode. She personally manages the page and encourages listeners to visit and message her if they have any questions or need assistance. Dr. Rhode explains that her Instagram page serves as the primary platform for her personal brand, where she shares a wide range of content related to dentistry. It is worth noting that her Instagram handle may appear as "D-R Marina Rhode" when displayed.

Dr. Marina Rhode envisions building a stunning clinic in an idyllic location that offers exceptional service, aesthetics, and wellness treatments. Her goal is to create a clinic that resembles a wellness retreat, providing a beautiful environment for clients to receive treatments. She envisions a waterside location with a helipad for convenient access. The ultimate objective is to deliver the highest level of service and aesthetics, where clients can achieve their desired results with the best clinicians. Dr. Rhode also plans to expand her brand and open additional clinics, potentially in different industries such as a gym with a café or facial aesthetics. The focus is on establishing a trusted brand that encompasses more than just Dr. Marina Rhode, but also encompasses an overall lifestyle and experience offered by the DRMR brand. The vision is to provide a comprehensive 360 approach to aesthetics and wellness, incorporating not only dental treatments but also DNA testing, dietitians, body coaches, and a gym.

• 00:02:29 - "And he's super cool and really handsome and cool and accomplished."

• 00:04:52 - "It's like now, I think, look at those 18 years as a holiday."

• 00:06:50 - "And the jobs that I would go into, the principals would say, you can have three associates or you can have marina."

• 00:08:59 - "It looks like a boutique hotel or a private members club."

• 00:11:24 - "Recruitment."

• 00:15:08 - "What my 21 years of experience has created and actually for dentists, that's an opportunity because that it fast tracks them because they're using my experience to do things in the way that I believe is correct, but they have to be ready to buy into that and understand that opportunity."

• 00:17:43 - "Did you sleep with the principal?"

• 00:17:58 - "The sort of demanding patients that came in and the level of service that we had to provide, you had to work your ass off to do your very best every day."

• 00:21:06 - "And that has very clear brand guidelines that we've had created by a branding company that created the logo and sat with me and created the guidelines so that everyone knows what's going on."

• 00:23:19 - "You're making a lot of money for Obagi. Why don't you create your own skincare line?"

• 00:26:17 - "Let's stop cutting teeth down to crowns unnecessarily."

• 00:28:54 - "Yeah, don't underestimate the volume of what you're about to undertake, if you want to do it well."

• 00:31:41 - "I think you have set the bar for big visions."

Dr. Marina Rhode is a renowned dentist in the field of dentistry. With a career dedicated to improving oral health and aesthetics, Marina has made significant contributions to the field. She has been voted Dentist of the Year at the Dental Awards in 2022, a testament to her expertise and dedication. Additionally, Marina serves as a director of the British Association of Private Dentistry in the UK, further showcasing her leadership and influence in the industry.

Dr. Marina Rhode's ethos/philosophy in dentistry revolves around a 360 approach to aesthetics and wellness. She believes in focusing on the whole face and appearance rather than just teeth, understanding the impact of oral health on overall well-being. With her broad achievements and commitment to patient care, Dr. Marina Rhode is a respected figure in the field of dentistry.

• Website: https://www.drmrlondon.co.uk/

• LinkedIn: https://www.linkedin.com/in/manrinarhode/

• Instagram: @drmanrinarhode

In this episode of the Growing Your Dental Practice podcast, Mike and Hazel discuss a new development in the social media world that will have a positive impact on SEO, website rankings, and getting found on Google. Tune in to learn more about this exciting update and its potential benefits for your dental practice.

[00:01:30] Google Business Profile update.

[00:05:23] Backlinks and website credibility.

[00:11:15] Accurate data from Instagram.

[00:13:03] Updating social media accounts.

[00:17:10] Including social media links on Google business profile.

[00:19:06] Want to be kept in the loop about new episodes?

In the episode, Hazel discusses a significant development in the social media world that will positively impact SEO and website rankings. Specifically, she mentions that Google My Business has changed its name to Google Business Profile. This change is important because Google rewards businesses that regularly post content, and having a Google Business Profile allows businesses to do just that, improving their SEO power.

Hazel explains that while social media platforms have their own algorithms, Google rankings have a separate algorithm. However, businesses can help these algorithms work together by adding their social media handles to their Google Business Profile. This not only enhances their visibility on social media platforms but also improves their website rankings on Google.

Furthermore, Hazel advises businesses to take advantage of this opportunity to review their page settings on platforms like Meta and Facebook. This includes ensuring that their website and contact information is accurate. By doing so, businesses can optimize their online presence and improve their SEO and website rankings.

Overall, Hazel's discussion emphasizes the importance of utilizing Google Business Profile and integrating social media platforms to enhance SEO and website rankings.

Hazel sends out a weekly email called the "secret email" that provides social media content ideas and tips. This email is considered the number one secret email for staying ahead of the curve in social media. Every Friday, Hazel sends out this email, which includes three trending audios that are about to trend for use in the following week's content. The email also includes a content prompt, industry updates, and a link to the podcast. To sign up for this email, you can find the sign-up form in the show notes or on Hazel's website. This email is specifically aimed at those responsible for social media in their practice who are seeking ideas and tips to boost engagement and overcome the challenge of creating content for their social media platforms.

• 00:02:45 - "And it's now live."

• 00:03:49 - "So the bigger the website, the more traffic it has, the bigger domain authority it has."

• 00:06:13 - "So this doesn't mean that you have to put your web link on every single post or in every single comment, because all that's going to do is make the social media platform deprioritize your content when it's serving it to your audience, because they want to keep your audience on the platform so they can serve them more ads and make more revenue."

• 00:11:15 - "I had a great example of when it actually it made at the weekend it made it made."

• 00:13:14 - "and, you know, get that SEO juice freely provided by Google."

• 00:16:39 - "Yeah, I do know that Google rewards businesses that post regular content."

• 00:17:36 - "Every Friday, I send an email out with three trending audios that are about to trend to use on your content the following week."

• Website: liftsocial.co.uk

• Email: [email protected]

• LinkedIn: https://www.linkedin.com/in/hazel-woodward/

• Instagram: @lift.dental

In this episode of the Growing a Dental Practice podcast, host Mike Hennan is joined by Ashley Latter, a renowned sales and communication coach for dental professionals. With 25 years of experience and a track record of success, Ashley shares his expertise in helping dentists and their teams effectively communicate with patients. This leads to an improved patient journey, higher treatment plan acceptance rates, and increased profits for dental practices. Tune in to learn valuable strategies and tactics for growing your dental practice through improved communication.

[00:02:47] Ashley's 31 years of training.

[00:04:31] Dentists and sales training.

[00:08:58] Dentists and communication struggles.

[00:12:13] Ethical sales and communication.

[00:15:32] Stop selling and ask questions.

[00:21:22] Hiring salespeople as receptionists.

[00:24:10] The importance of receptionists.

[00:27:04] The most important asset.

The Ethical Sales and Communication Training program is designed to help dentists build rapport and establish ethical relationships with their patients. It emphasizes the importance of avoiding unnecessary treatments and steering clear of sales tactics commonly used by pushy salespeople. Instead, the program focuses on teaching dentists how to connect with patients, ask the right questions, and genuinely care about their well-being. The ultimate goal is to empower patients to make informed decisions without feeling pressured. Additionally, the program covers various aspects of dental practice management, including front desk training and the entire patient journey from initial inquiry to treatment. Ultimately, the program aims to create a positive patient experience and foster long-term relationships based on trust and ethical practices.

The episode highlights the common struggle dentists face in effectively communicating with their patients. Dentists are typically trained in the technical aspects of dentistry, but lack the skills to communicate effectively. They often speak in technical terms, focusing on treatment details and procedures. However, patients are more interested in the end result or the benefits of the treatment rather than the technicalities.

To address this issue, Ashley uses the analogy of an airplane and its destination. Dentists tend to focus on the "plane" or the technical aspects, while patients are more interested in the "destination" or the outcomes of the treatment. Speaking too technically can confuse patients and hinder their decision-making process.

The podcast suggests that dentists need to learn how to build rapport, ask the right questions, and communicate in a way that excites and helps patients understand the benefits of the treatment. Additionally, dentists should also learn how to discuss fees, as many may not be accustomed to this aspect of patient communication.

The episode emphasizes the importance of effective communication in dentistry and the need for dentists to learn how to communicate in a way that resonates with patients and helps them understand the value and benefits of the treatment.

Furthermore, the episode emphasizes the significance of properly training reception teams in dental practices to handle inquiries and convert them into appointments. Ashley highlights that reception teams hold the key to generating substantial revenue for the practice. However, they often receive inadequate training and may not fully grasp the importance of their role.

To address this issue, Ashley suggests that practice owners should have friends or colleagues make mystery calls to assess how their reception team handles inquiries. This allows practice owners to identify areas for improvement and ensure that their reception team effectively converts inquiries into appointments.

• 00:00:59 - "Simply, he is the best at getting dentists and their teams to communicate with their patients, which results in a world-class patient journey, more patients saying yes to treatment plans, and increased profits for practices."

• 00:05:36 - "Wow, that was really powerful."

• 00:06:46 - "I always say to dentists, make phone calls, make phone calls every day to your patients, you know, see how they are."

• 00:10:39 - "And when a patient's confused, they typically don't take action."

• 00:12:19 - "It's not pushing, it's not controlling, which often you might see in salespeople in your normal day-to-day life."

• 00:16:26 - "I've never liked this or this has always bothered me."

• 00:17:48 - "I'd hate to think how much missed opportunity there is because the practice didn't communicate with the patients, you know, the full range of services, or they didn't ask the right questions."

• 00:22:57 - "And in my opinion, that's the type of person I would want answering the telephone in my practice."

• 00:24:40 - "You want to put the best, if you've got a clothes shop, you want the best clothes in there that's going to draw people to come into your shop."

• 00:27:38 - "And the number one asset in your business is the patient, the patient database."

• 00:28:40 - "Because if you can get them on a membership plan, then you've got, again, a great asset, key patients that value what you do, regular."

Ashley Latter is a business coach and sales and communication coach for dental professionals. He has written four books and delivered over 34,000 hours of dental business coaching. Ashley's ethos/philosophy is to teach dentists how to sell without selling in an ethical manner. He emphasizes building rapport and developing long-term relationships with patients, and he believes in genuinely connecting with patients and providing treatment that they want and need.

• Website: https://www.ashleylatter.com/

• Phone: +44 (0) 161 724 8728

• LinkedIn: https://www.linkedin.com/in/ashley-latter-9614589/

In this episode of Growing a Dental Practice, host Mike Hennan is joined by Jennifer Dreyfus from Cultivate Advisors. Jennifer shares her rich experience as a seasoned entrepreneur and business advisor, discussing her journey in financial planning, corporate banking, and growing a dental company to three locations with over $3.4 million in annual revenue. Tune in to hear Jennifer's insights and strategies for success in the dental industry.

[00:02:31] Change in career direction.

[00:05:33] Business in the dental industry.

[00:09:49] Expanding the dental practice.

[00:11:05] Dental practice profitability.

[00:17:57] Leveraging externships for hiring.

[00:19:02] Dentist recommendations and affordability.

[00:22:58] The role of practice manager.

In the podcast, Jennifer discusses the use of externships as a means of finding individuals who align with the company's culture. Externships allow individuals to gain insight into the company's practices without committing to full-time employment. This arrangement benefits both parties, as the company can assess the extern's fit within the organization, while the extern has the opportunity to learn about the company's culture. By observing the extern's behavior and character, the company can determine if they align with the company's values and work well within the business. If the extern proves to be a good fit, they may be offered a full-time position. This approach helps the company avoid hiring someone who may not fit within the company's culture and ensures a good match before making a long-term commitment.

Jennifer Dreyfus emphasizes the significance of having a practice manager in a dental practice who possesses a strong understanding of business. She advises that while dental experience is not necessary, business experience and knowledge are crucial. Jennifer shares her own experience of working with dentists for nine years without any dentistry background, but she gained knowledge over time. She stresses that the office manager's role primarily revolves around business and that understanding business is vital for the practice's success. Jennifer acknowledges that this advice may be controversial, but she believes it is essential for practice owners to hear. The podcast host agrees, highlighting the importance of business understanding for the office manager's role.

In the podcast episode, Jennifer Dreyfus, a seasoned entrepreneur, discusses the significance of the office manager in a dental practice and emphasizes that dentistry experience is not a prerequisite. Her top advice for anyone considering buying or starting a dental practice is to prioritize hiring an office manager with a strong business background and knowledge.

Jennifer shares her own experience of working with dentists for nine years without any dentistry background. She acquired knowledge about dentistry through exposure to x-rays and repeated exposure to dental practices, but she never claimed to be a dentist. Instead, she aimed to be a business person and believes that a business-oriented office manager is the best fit for a dental practice.

While Jennifer acknowledges that some may find this advice controversial, she believes it is what dental practice owners need to hear. She emphasizes that the office manager's role is primarily a business role, and lacking understanding of business can lead to struggles for both the manager and the practice. Jennifer appreciates the career progression within dental practices, where individuals can start as receptionists or nurses and work their way up. However, she emphasizes that for the office manager position, business experience and knowledge are the most important qualifications.

Overall, the episode emphasizes that while dentistry experience can be beneficial, it is not a requirement for an office manager in a dental practice. Instead, a strong business background and knowledge are crucial for the practice's success.

• 00:01:49 - "So I have a lot of things in my background actually, right?"

• 00:02:48 - "I'm just gonna, if it's not right for me, I gotta try something else and find out where I fit."

• 00:05:33 - "I just need to be the expert in business."

• 00:10:32 - "Yeah, fantastic."

• 00:11:21 - "We had, you know, there was three general dentists, two pediatric doctors, three hygienists, and then an endodontist, periodontist, and oral surgeon all in the same building."

• 00:15:27 - "100% like, yes, that's the part where everybody waits until it's too late."

• 00:19:51 - "Yes."

• 00:20:05 - "The best possible is usually the most expensive."

• 00:23:08 - "And yeah, I think that's a fantastic piece of advice."

• 00:25:18 - "Bye bye bye bye bye for now."

Jennifer Dreyfus is a seasoned entrepreneur and business advisor with Cultivate Advisors. She has partnered with a dental company to grow it to three locations with over $3.4 million in annual revenue. Jennifer graduated from an entrepreneurial school and opened a financial firm before moving into corporate banking. Her experience in financial planning and consulting dentists spans nine years. As a business advisor, Jennifer works with business owners to help them achieve their dreams and overcome challenges in their businesses. She emphasizes the importance of strategic partnerships for business expansion and maximizing profit through proper structure. Jennifer believes that the key to a successful dental practice lies in having a strong understanding of business, with the office manager playing a crucial role.

• Website: https://cultivateadvisors.com/
• Email: [email protected] 
• LinkedIn: https://www.linkedin.com/in/jenniferdreyfus/