Growing a Successful Orthopedic Practice

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The Growing a Successful Orthopedic Practice Podcast features can’t miss interviews, insights, tips and tactics from orthopedic leaders around the U.S. Join us every episode to hear from fellow physic... more

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FAQs about Growing a Successful Orthopedic Practice:

How many episodes does Growing a Successful Orthopedic Practice have?

The podcast currently has 14 episodes available.

Growing a Successful Orthopedic Practice episodes:

April 27, 2021How to Leave Hospital Systems and Go Independent
In this episode of the Growing a Successful Orthopedic Practice Podcast, Jonathan Yerasimides, M.D., Orthopedic Surgeon at Louisville Hip and Knee Institute, and Alice Shade, CEO and President of 4 A Ventures, join Keith Landry, to offer orthopedic physicians and practice managers a blueprint to leave the hospital system and open an independent practice.
Dr. Yerasimides says physicians going independent have to let go and let a business operations expert put the details in place to establish and scale an independent practice. Shade says it's important to surround the surgeons with strong legal, human resources and information technology teams so they can focus on doing surgical procedures.
Tune in to discover:
Things independent physicians never thought of until they already took the leap
Be willing to use different systems in an independent practice than at the hospital
Exercises to see how employees interact as a team to achieve best results
Two reasons why some orthopedic physicians should stay put within the hospital system
About Jonathan Yerasimides, M.D.
Jonathan Yerasimides, M.D. is an Orthopedic Surgeon at Louisville Hip and Knee Institute. He specializes in primary and revision hip replacement procedures. Dr. Yerasimides performed the first anterior approach hip replacement in Louisville. He performs more anterior approach hip replacements each year than any other surgeon in the United States, with more than 9,500 during his career. Dr. Yerasimides regularly travels across the United States, Europe, Asia and Australia to demonstrate the anterior approach hip replacement to other surgeons.
About Alice Shade
Alice Shade is CEO and President of 4 A Ventures. She is an Executive, Advisor, Founder and Strategist with extensive experience in establishing vision, building companies, creating revenue, developing teams, forging strategic partnerships, and producing results. She helps independent practices with program ideation, development and execution focused on data, outcomes and technology driven solutions.
About Keith Landry
Keith Landry is Director of Public Relations at Insight Marketing Group. Keith has been a public relations consultant since 2010. He has more than 26 years of experience as a news anchor, news reporter and public affairs show host, which he uses to implement innovative public relations strategies for medical practice clients.
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35min
April 12, 2021Improve Organizational Management
In this episode of the Growing a Successful Orthopedic Practice Podcast, Chris Samulowitz, Senior Organizational Development and Business Executive at MRC Corp., and Debbie Howard, Founder of STAT Healthcare Revenue, join Keith Landry, to offer orthopedic physicians and practice managers strategies they can use this week to run their practices more efficiently.
Samulowitz says physicians and practice managers have to analyze the efficiency of their revenue streams, systems and operations, and keep employees engaged to keep those processes on track. Howard adds managers should hone in on how they use technology to improve profit margins.
Tune in to discover:
How a team meeting using sticky notes can begin the efficiency effort
Adapt your processes when online reviews are showing a troubling trend
Train team members to adjust to necessary changes to improve productivity
Analyze accounts receivable to collect payments more quickly
About Chris Samulowitz
Chris Samulowitz is Senior Organizational Development and Business Executive at MRC Corporation. He offers 30 years of experience helping management teams put organizational development plans in place. Samulowitz helps leaders identify critical success factors to improve individual and business outcomes. He works to identify gaps in business operations and to develop core competencies for companies and workers to optimize performance.
About Debbie Howard
Debbie Howard is Founder of STAT Healthcare Revenue. She offers 30 years of experience helping practice administrators improve their systems and profitability. Howard has worked with a wide variety of medical groups. She helps physicians and managers improve employee performance, accounts receivable operations, third party contracting and helps them improve their use of information technology.
About Keith Landry
Keith Landry is Director of Public Relations at Insight Marketing Group. Keith has been a public relations consultant since 2010. He has more than 26 years of experience as a news anchor, news reporter and public affairs show host, which he uses to implement innovative public relations strategies for medical practice clients.
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40min
March 22, 2021Building Your Referral Network
In this episode of the Growing a Successful Orthopedic Practice Podcast, Jennifer Taggart, Director of Business Development at Insight Marketing Group, joins Keith Landry, to offer orthopedic physicians and practice managers strategies they can use this week to better build their physician referral networks.
Taggart says physicians and practice managers have to budget time every week to build their referral networks, even during the challenges of the COVID era. She believes orthopedic physicians must define what sets them apart and make sure they educate potential referring physicians about that when they ask for referrals.
Tune in to discover:
How physicians can personalize their outreach to other physicians for referrals
Analyze why some physicians are not referring to your orthopedic practice
Ideas to make the referral process easy for another physician
Educate referring physicians about new services your practice offers
About Jennifer Taggart
Jennifer Taggart is Director of Business Development at Insight Marketing Group, which implements a full range of marketing solutions for medical practices. Taggart has expertise in business development, partnership and customer success management. She is skilled in event management, philanthropy, account management, direct sales, and healthcare.
About Keith Landry
Keith Landry is Director of Public Relations at Insight Marketing Group. Keith has been a public relations consultant since 2010. He has more than 26 years of experience as a news anchor, news reporter and public affairs show host, which he uses to implement innovative public relations strategies for medical practice clients.
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24min
March 12, 2021Managing Staff Shortages at Your Practice
In this episode of the Growing a Successful Orthopedic Practice Podcast, Roger Lear, President of OrlandoJobs.com, joins Keith Landry, to offer orthopedic practice managers advice on how to manage staff shortages. It’s an issue that has been especially challenging during the COVID-19 pandemic.
Lear says the best way to manage a staff shortage is to put a plan in place before it happens. He believes cross training employees and developing strong relationships with medical staffing companies before you are short handed are also important strategies.
Tune in to discover:
How to line up you medical staffing agency of choice before the sick calls come in
Why employee engagement is critical now to keep staff members coming to work
Your recruiting strategy must stress employee safety on the job
How cross-training workers builds morale while preventing problems
About Roger Lear
Roger Lear is President of OrlandoJobs.com, the largest employment website in Central Florida. For almost 16 years. Lear and his team have helped thousands of individuals find jobs, advance their careers and support their families. Lear oversees an organization which works with hundreds of companies in various sectors, including the healthcare sector.
About Keith Landry
Keith Landry is Director of Public Relations at Insight Marketing Group. Keith has been a public relations consultant since 2010. He has more than 26 years of experience as a news anchor, news reporter and public affairs show host, which he uses to implement innovative public relations strategies for medical practice clients.
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23min
March 01, 2021Tips for Recruiting Great Orthopedic Physicians
In this episode of the Growing a Successful Orthopedic Practice Podcast, Kyri Ioannou, Senior Consultant in the Orthopedics Division with Enterprise Medical Recruiting, joins Keith Landry, to offer tips for recruiting great orthopedic physicians for your practice.
Ioannou says he is seeing more orthopedic medical groups recruiting physicians in early 2021 after the pandemic put many hires on hold the previous year. Ioannou believes it’s important to recruit orthopedic surgeons who share the same philosophy on the volume of procedures performed at your practice each month.
Tune in to discover:
Which areas of the country are seeing more recruiting activity now
Why recruiting an orthopedic physician is different than some other medical fields
How to find orthopedic physicians that fit the culture within your practice
Why some physicians are sheltering in place instead of seeking new jobs
About Kyri Ioannou
Kyri Ioannou is a Senior Consultant in the Orthopedics Division with Enterprise Medical Recruiting. Mr. Ioannou has more than 10 years of experience in the healthcare industry and has worked the last 5 years in physician recruiting. He has successfully worked with corporate health systems, community networks and small private practices. Kyri has a Master’s Degree in Sports Therapy.
About Keith Landry
Keith Landry is Director of Public Relations at Insight Marketing Group. Keith has been a public relations consultant since 2010. He has more than 26 years of experience as a news anchor, news reporter and public affairs show host, which he uses to implement innovative public relations strategies for medical practice clients.
...more
21min
January 25, 2021Navigating the Workers’ Compensation World
In this episode of the Growing a Successful Orthopedic Practice Podcast, Heather McLeod, attorney at MKRS Law, joins Keith Landry, to offer strategies on how orthopedic practices can navigate the workers’ compensation system to increase revenue.
The workers’ compensation attorney says orthopedic physicians wanting to focus on this area should have adequate staffing to handle the high volume of cases in order to be successful.
Tune in to discover:
Why responding quickly to claims adjusters could make you their favorite practice
How to become the practice that attorneys and insurance companies recommend
You can help reduce fraud in the workers’ compensation system
Review the medical record before accepting a patient during a “one-time change”
About Heather McLeod
Heather McLeod, workers’ compensation attorney at MKRS Law, has been concentrating on the representation of employers, insurance carriers and third party administrators since 1994. She performs seminars for employers to provide preventative counseling to help reduce claims and exposure for established claims. She works to resolve claims as quickly and effectively as possible. McLeod has been a Supreme Court Circuit Certified Mediator since 2003.
About Keith Landry
Keith Landry is Director of Public Relations at Insight Marketing Group. Keith has been a public relations consultant since 2010. He has more than 26 years of experience as a news anchor, news reporter and public affairs show host, which he uses to implement innovative public relations strategies for medical practice clients.
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18min
December 10, 2020Savvy Marketing Trends for 2021
In this episode of the Growing a Successful Orthopedic Practice Podcast, Corey Gehrold, Vice President of Client Strategy at Insight Marketing Group, joins Keith Landry, to discuss savvy marketing trends for 2021.
Gehrold says the top issue on patients’ minds is their safety while visiting your office, and your marketing efforts should consistently explain the safety protocols you have in place.
There are several marketing trends for physicians and practice managers to hone in on for 2021.
Tune in to discover:
Specific ways to create video-driven social media content to connect with patients
Strategies to consistently engage patients and employees to show you care
Why digital advertising is now a must-use tool for your marketing plan
Having high star-ratings in reviews will bring more money into your practice

About Corey Gehrold
Corey Gehrold, Vice President of Client Strategy at Insight Marketing Group, spent the last 13 years successfully marketing medical practices via traditional, virtual and inbound marketing methods. He is an expert on digital advertising and incorporating data into your team’s marketing plan. Corey enjoys innovative marketing, strategic discussions, copy writing and rooting for the Orlando Magic.
About Keith Landry
Keith Landry is Director of Public Relations at Insight Marketing Group. Keith has been a public relations consultant since 2010. He has more than 26 years of experience as a news anchor, news reporter and public affairs show host, which he uses to implement innovative public relations strategies for medical practice clients.
...more
28min
October 12, 2020Using Telemedicine to Increase Revenue at Your Orthopedic Practice
In this episode of the Growing a Successful Orthopedic Practice Podcast, R. Michael Greiwe, M.D., an orthopedic surgeon and founder of the telemedicine platforms OrthoLive and SpringHealthLIve, joins Keith Landry to discuss how orthopedic practices can increase revenue using telemedicine.
Dr. Greiwe predicts the United States could see 100 million telemedicine visits in 2020, up from about 20 million the previous year. He believes patients will continue to demand video visits in the future, and practices will have to adapt and continue to offer them to remain relevant even in a post-COVID environment.
Tune in to discover:
Ways to increase revenue at your orthopedic practice using telemedicine
How telemedicine can improve the patient experience and give your providers more time with their family
Whether or not physicians will be allowed to practice telemedicine across state lines
Why telemedicine visits for Medicare patients will continue to be as much about safety as convenience
About Dr. Michael Greiwe
R. Michael Greiwe, M.D., is an orthopedic surgeon near Cincinnati, OH. He is also the founder of two telemedicine platforms, OrthoLive and SpringHealthLIve, which are experiencing dramatic growth. Dr. Greiwe attended the University of Notre Dame, where he won the prestigious Knute Rockne Award for excellence in academics and athletics. In 2010, Dr. Greiwe completed a fellowship in shoulder, elbow and sports medicine at Columbia University.
About Keith Landry
Keith Landry is Director of Public Relations at Insight Marketing Group. Keith has been a public relations consultant since 2010. He has more than 26 years of experience as a news anchor, news reporter and public affairs show host, which he uses to implement innovative public relations strategies for medical practice clients.
...more
11min
September 28, 2020Launching an Orthopedic Injury Walk-in Clinic
In this episode of the Growing a Successful Orthopedic Practice Podcast, Kevin Joyce, executive director of Orlando Orthopaedic Center, joins Keith Landry to discuss how his team has successfully opened and scaled four orthopedic injury walk-in clinics in a little more than two years.
Joyce discusses the growing demand from patients and the challenges of operating the clinics without cannibalizing appointment-based business. He also gives details on the real estate considerations of opening the facilities, and why he believes the business model still has room to grow.
Tune in to discover:
Insights on scaling from one to four clinics
Challenges of staffing the clinics for expanded hours
How to get buy-in from providers
Factors to choose your location for short and long-term success
About Kevin Joyce
Kevin Joyce is Executive Director of Orlando Orthopaedic Center, serving in that capacity since 2006. Accomplished in orthopedic practice management, Mr. Joyce’s experience includes serving as the Executive Director of Orthopaedic Associates of St. Augustine and Administrative Director of the University of Florida Orthopaedic Department at Shands Jacksonville.
About Keith Landry
Keith Landry is Director of Public Relations at Insight Marketing Group. Keith has been a public relations consultant since 2010. He has more than 26 years of experience as a news anchor, news reporter and public affairs show host, which he uses to implement innovative public relations strategies for medical practice clients.
...more
28min
September 11, 2020Using Cutting Edge Treatments While Limiting Liability
In this episode of the Growing a Successful Orthopedic Practice Podcast, Jeff Segal, M.D., J.D., CEO and Founder of Medical Justice, joins Keith Landry to discuss how orthopedic physicians can use stem-cell therapies and other cutting edge treatments in their practices while limiting liability.
Dr. Segal explains if a physician manipulates stem cells and puts them back into the body to serve a different purpose than the original one, the FDA treats that like a drug and will likely require a new drug application. He reminds us a physician's claims about the benefits of stem-cell therapy must be supported by medical literature.
Tune in to discover:
State boards of medicine are now getting involved to regulate stem-cell therapy
Consult with a health law attorney to understand your role in using stem cells
Physicians who offer stem-cell therapy need to work with a vendor with a great reputation
Clearly explain the benefits and other factors before using PRP treatments
How exaggerated claims about stem cell benefits have the FDA taking a hands on approach to regulation
About Dr. Jeff Segal
Dr. Jeff Segal, Chief Executive Officer and Founder of Medical Justice, is a board-certified neurosurgeon. He was a practicing neurosurgeon for approximately ten years, during which time he also played an active role as a participant on various state-sanctioned medical review panels designed to decrease the incidence of meritless medical malpractice cases. Dr. Segal holds a M.D. from Baylor College of Medicine, where he also completed a neurosurgical residence. Dr. Segal also graduated with a J.D. from Concord Law School with highest honors. He is also a partner at Byrd Adatto, a national business and health care law firm.
About Keith Landry
Keith Landry is Director of Public Relations at Insight Marketing Group. Keith has been a public relations consultant since 2010. He has more than 26 years of experience as a news anchor, news reporter and public affairs show host, which he uses to implement innovative public relations strategies for medical practice clients.
...more
17min

FAQs about Growing a Successful Orthopedic Practice:

How many episodes does Growing a Successful Orthopedic Practice have?

The podcast currently has 14 episodes available.