In this episode, we break down the major marketing and patient-demand shifts independent orthopaedic practices must prepare for as we move into 2026. From tightening digital privacy rules and AI-driven reputation dynamics to ASC positioning, patient access expectations, and the growing influence of GLP-1 weight-loss medications, this conversation highlights the specific forces shaping orthopaedic growth in the coming year.

Whether you're trying to attract new patients, improve digital visibility, strengthen online reputation, or build sustainable patient pathways, this episode will help you understand what the data is showing — and what practical steps orthopaedic practices should take now.

What You’ll Learn:

• Why digital tracking tools like Meta pixels are becoming a liability in healthcare marketing
• How CMS’s TEAM Model changes the way practices must position their surgical episodes
• Why ASC-based messaging is becoming a competitive advantage
• What the Press Ganey 2025 Consumer Experience Report reveals about safety perception
• The “four-star cliff” and how Google’s AI Overviews influence patient choice
• Why digital access and frictionless scheduling are now core marketing functions
• How GLP-1 medications and next-generation weight-loss drugs — especially Eli Lilly’s retatrutide — are beginning to influence orthopaedic demand and patient expectations
• Why weight optimization, risk reduction, and mobility pathways are emerging as new marketing opportunities
• How practices can reframe joint pain messaging to attract more patients in 2026

Key Takeaways:

• Marketing compliance is changing: Digital tracking must be privacy-safe and HIPAA-aware.
• Patients judge safety online: Outdated digital assets create distrust before a patient ever walks into the practice.
• Reputation is now algorithm-driven: Falling below 4 stars makes you nearly invisible to AI-generated search summaries.
• Friction kills appointments: Nearly 40% of booking attempts happen after hours, making online scheduling essential.
• Weight-loss drugs are entering the MSK conversation: They’re reshaping how patients think about mobility, joint pain, and non-surgical options.
• Marketing in 2026 must feel comprehensive: Patients respond to pathways, not procedures.

Mentioned Sources:

• Press Ganey Consumer Experience Report (2025)
• Digital Health Most Wired National Trends Report (2025)
• CMS TEAM Model guidance
• STAT News report on Eli Lilly’s retatrutide trial (Dec 11, 2025)

In this episode of the Growing a Successful Orthopedic Practice Podcast, Jonathan Yerasimides, M.D., Orthopedic Surgeon at Louisville Hip and Knee Institute, and Alice Shade, CEO and President of 4 A Ventures, join Keith Landry, to offer orthopedic physicians and practice managers a blueprint to leave the hospital system and open an independent practice.

Dr. Yerasimides says physicians going independent have to let go and let a business operations expert put the details in place to establish and scale an independent practice. Shade says it's important to surround the surgeons with strong legal, human resources and information technology teams so they can focus on doing surgical procedures.

Tune in to discover:

• Things independent physicians never thought of until they already took the leap
• Be willing to use different systems in an independent practice than at the hospital
• Exercises to see how employees interact as a team to achieve best results
• Two reasons why some orthopedic physicians should stay put within the hospital system

About Jonathan Yerasimides, M.D. 

Jonathan Yerasimides, M.D. is an Orthopedic Surgeon at Louisville Hip and Knee Institute. He specializes in primary and revision hip replacement procedures. Dr. Yerasimides performed the first anterior approach hip replacement in Louisville. He performs more anterior approach hip replacements each year than any other surgeon in the United States, with more than 9,500 during his career. Dr. Yerasimides regularly travels across the United States, Europe, Asia and Australia to demonstrate the anterior approach hip replacement to other surgeons. 

About Alice Shade

Alice Shade is CEO and President of 4 A Ventures. She is an Executive, Advisor, Founder and Strategist with extensive experience in establishing vision, building companies, creating revenue, developing teams, forging strategic partnerships, and producing results. She helps independent practices with program ideation, development and execution focused on data, outcomes and technology driven solutions.

About Keith Landry

Keith Landry is Director of Public Relations at Insight Marketing Group. Keith has been a public relations consultant since 2010. He has more than 26 years of experience as a news anchor, news reporter and public affairs show host, which he uses to implement innovative public relations strategies for medical practice clients. 

In this episode of the Growing a Successful Orthopedic Practice Podcast, Chris Samulowitz, Senior Organizational Development and Business Executive at MRC Corp., and Debbie Howard, Founder of STAT Healthcare Revenue, join Keith Landry, to offer orthopedic physicians and practice managers strategies they can use this week to run their practices more efficiently.

Samulowitz says physicians and practice managers have to analyze the efficiency of their revenue streams, systems and operations, and keep employees engaged to keep those processes on track. Howard adds managers should hone in on how they use technology to improve profit margins.

Tune in to discover:

• How a team meeting using sticky notes can begin the efficiency effort
• Adapt your processes when online reviews are showing a troubling trend
• Train team members to adjust to necessary changes to improve productivity
• Analyze accounts receivable to collect payments more quickly

About Chris Samulowitz

Chris Samulowitz is Senior Organizational Development and Business Executive at MRC Corporation. He offers 30 years of experience helping management teams put organizational development plans in place. Samulowitz helps leaders identify critical success factors to improve individual and business outcomes. He works to identify gaps in business operations and to develop core competencies for companies and workers to optimize performance. 

About Debbie Howard

Debbie Howard is Founder of STAT Healthcare Revenue. She offers 30 years of experience helping practice administrators improve their systems and profitability. Howard has worked with a wide variety of medical groups. She helps physicians and managers improve employee performance, accounts receivable operations, third party contracting and helps them improve their use of information technology. 

About Keith Landry

Keith Landry is Director of Public Relations at Insight Marketing Group. Keith has been a public relations consultant since 2010. He has more than 26 years of experience as a news anchor, news reporter and public affairs show host, which he uses to implement innovative public relations strategies for medical practice clients. 

In this episode of the Growing a Successful Orthopedic Practice Podcast, Jennifer Taggart, Director of Business Development at Insight Marketing Group, joins Keith Landry, to offer orthopedic physicians and practice managers strategies they can use this week to better build their physician referral networks.

Taggart says physicians and practice managers have to budget time every week to build their referral networks, even during the challenges of the COVID era. She believes orthopedic physicians must define what sets them apart and make sure they educate potential referring physicians about that when they ask for referrals.

Tune in to discover:

• How physicians can personalize their outreach to other physicians for referrals
• Analyze why some physicians are not referring to your orthopedic practice
• Ideas to make the referral process easy for another physician
• Educate referring physicians about new services your practice offers

About Jennifer Taggart 

Jennifer Taggart is Director of Business Development at Insight Marketing Group, which implements a full range of marketing solutions for medical practices. Taggart has expertise in business development, partnership and customer success management. She is skilled in event management, philanthropy, account management, direct sales, and healthcare. 

About Keith Landry

Keith Landry is Director of Public Relations at Insight Marketing Group. Keith has been a public relations consultant since 2010. He has more than 26 years of experience as a news anchor, news reporter and public affairs show host, which he uses to implement innovative public relations strategies for medical practice clients. 

In this episode of the Growing a Successful Orthopedic Practice Podcast, Roger Lear, President of OrlandoJobs.com,  joins Keith Landry, to offer orthopedic practice managers advice on how to manage staff shortages. It’s an issue that has been especially challenging during the COVID-19 pandemic.

Lear says the best way to manage a staff shortage is to put a plan in place before it happens. He believes cross training employees and developing strong relationships with medical staffing companies before you are short handed are also important strategies.

Tune in to discover:

• How to line up you medical staffing agency of choice before the sick calls come in
• Why employee engagement is critical now to keep staff members coming to work
• Your recruiting strategy must stress employee safety on the job
• How cross-training workers builds morale while preventing problems

About Roger Lear 

Roger Lear is President of OrlandoJobs.com, the largest employment website in Central Florida. For almost 16 years. Lear and his team have helped thousands of individuals find jobs, advance their careers and support their families. Lear oversees an organization which works with hundreds of companies in various sectors, including the healthcare sector.

About Keith Landry

Keith Landry is Director of Public Relations at Insight Marketing Group. Keith has been a public relations consultant since 2010. He has more than 26 years of experience as a news anchor, news reporter and public affairs show host, which he uses to implement innovative public relations strategies for medical practice clients. 

In this episode of the Growing a Successful Orthopedic Practice Podcast, Kyri Ioannou, Senior Consultant in the Orthopedics Division with Enterprise Medical Recruiting,  joins Keith Landry, to offer tips for recruiting great orthopedic physicians for your practice.

Ioannou says he is seeing more orthopedic medical groups recruiting physicians in early 2021 after the pandemic put many hires on hold the previous year. Ioannou believes it’s important to recruit orthopedic surgeons who share the same philosophy on the volume of procedures performed at your practice each month.

Tune in to discover:

• Which areas of the country are seeing more recruiting activity now
• Why recruiting an orthopedic physician is different than some other medical fields
• How to find orthopedic physicians that fit the culture within your practice
• Why some physicians are sheltering in place instead of seeking new jobs

About Kyri Ioannou 

Kyri Ioannou is a Senior Consultant in the Orthopedics Division with Enterprise Medical Recruiting. Mr. Ioannou has more than 10 years of experience in the healthcare industry and has worked the last 5 years in physician recruiting. He has successfully worked with corporate health systems, community networks and small private practices. Kyri has a Master’s Degree in Sports Therapy.

About Keith Landry

Keith Landry is Director of Public Relations at Insight Marketing Group. Keith has been a public relations consultant since 2010. He has more than 26 years of experience as a news anchor, news reporter and public affairs show host, which he uses to implement innovative public relations strategies for medical practice clients.

In this episode of the Growing a Successful Orthopedic Practice Podcast, Heather McLeod, attorney at MKRS Law,  joins Keith Landry, to offer strategies on how orthopedic practices can navigate the workers’ compensation system to increase revenue.

The workers’ compensation attorney says orthopedic physicians wanting to focus on this area should have adequate staffing to handle the high volume of cases in order to be successful.

Tune in to discover:

• Why responding quickly to claims adjusters could make you their favorite practice
• How to become the practice that attorneys and insurance companies recommend
• You can help reduce fraud in the workers’ compensation system
• Review the medical record before accepting a patient during a “one-time change”

About Heather McLeod

Heather McLeod, workers’ compensation attorney at MKRS Law, has been concentrating on the representation of employers, insurance carriers and third party administrators since 1994. She performs seminars for employers to provide preventative counseling to help reduce claims and exposure for established claims. She works to resolve claims as quickly and effectively as possible. McLeod has been a Supreme Court Circuit Certified Mediator since 2003. 

About Keith Landry

Keith Landry is Director of Public Relations at Insight Marketing Group. Keith has been a public relations consultant since 2010. He has more than 26 years of experience as a news anchor, news reporter and public affairs show host, which he uses to implement innovative public relations strategies for medical practice clients. 

In this episode of the Growing a Successful Orthopedic Practice Podcast, Corey Gehrold, Vice President of Client Strategy at Insight Marketing Group,  joins Keith Landry, to discuss savvy marketing trends for 2021.

Gehrold says the top issue on patients’ minds is their safety while visiting your office, and your marketing efforts should consistently explain the safety protocols you have in place.

There are several marketing trends for physicians and practice managers to hone in on for 2021.

Tune in to discover:

• Specific ways to create video-driven social media content to connect with patients
• Strategies to consistently engage patients and employees to show you care
• Why digital advertising is now a must-use tool for your marketing plan
• Having high star-ratings in reviews will bring more money into your practice

About Corey Gehrold

Corey Gehrold, Vice President of Client Strategy at Insight Marketing Group, spent the last 13 years successfully marketing medical practices via traditional, virtual and inbound marketing methods. He is an expert on digital advertising and incorporating data into your team’s marketing plan. Corey enjoys innovative marketing, strategic discussions, copy writing and rooting for the Orlando Magic.

About Keith Landry

Keith Landry is Director of Public Relations at Insight Marketing Group. Keith has been a public relations consultant since 2010. He has more than 26 years of experience as a news anchor, news reporter and public affairs show host, which he uses to implement innovative public relations strategies for medical practice clients. 

In this episode of the Growing a Successful Orthopedic Practice Podcast, R. Michael Greiwe, M.D., an orthopedic surgeon and founder of the telemedicine platforms OrthoLive and SpringHealthLIve, joins Keith Landry to discuss how orthopedic practices can increase revenue using telemedicine.

Dr. Greiwe predicts the United States could see 100 million telemedicine visits in 2020, up from about 20 million the previous year. He believes patients will continue to demand video visits in the future, and practices will have to adapt and continue to offer them to remain relevant even in a post-COVID environment.

Tune in to discover:

• Ways to increase revenue at your orthopedic practice using telemedicine
• How telemedicine can improve the patient experience and give your providers more time with their family 
• Whether or not physicians will be allowed to practice telemedicine across state lines
• Why telemedicine visits for Medicare patients will continue to be as much about safety as convenience

About Dr. Michael Greiwe

R. Michael Greiwe, M.D., is an orthopedic surgeon near Cincinnati, OH. He is also the founder of two telemedicine platforms, OrthoLive and SpringHealthLIve, which are experiencing dramatic growth. Dr. Greiwe attended the University of Notre Dame, where he won the prestigious Knute Rockne Award for excellence in academics and athletics. In 2010, Dr. Greiwe completed a fellowship in shoulder, elbow and sports medicine at Columbia University. 

About Keith Landry

Keith Landry is Director of Public Relations at Insight Marketing Group. Keith has been a public relations consultant since 2010. He has more than 26 years of experience as a news anchor, news reporter and public affairs show host, which he uses to implement innovative public relations strategies for medical practice clients. 

In this episode of the Growing a Successful Orthopedic Practice Podcast, Kevin Joyce, executive director of Orlando Orthopaedic Center, joins Keith Landry to discuss how his team has successfully opened and scaled four orthopedic injury walk-in clinics in a little more than two years.

Joyce discusses the growing demand from patients and the challenges of operating the clinics without cannibalizing appointment-based business. He also gives details on the real estate considerations of opening the facilities, and why he believes the business model still has room to grow.

Tune in to discover:

• Insights on scaling from one to four clinics
• Challenges of staffing the clinics for expanded hours 
• How to get buy-in from providers 
• Factors to choose your location for short and long-term success

About Kevin Joyce

Kevin Joyce is Executive Director of Orlando Orthopaedic Center, serving in that capacity since 2006. Accomplished in orthopedic practice management, Mr. Joyce’s experience includes serving as the Executive Director of Orthopaedic Associates of St. Augustine and Administrative Director of the University of Florida Orthopaedic Department at Shands Jacksonville.

About Keith Landry

Keith Landry is Director of Public Relations at Insight Marketing Group. Keith has been a public relations consultant since 2010. He has more than 26 years of experience as a news anchor, news reporter and public affairs show host, which he uses to implement innovative public relations strategies for medical practice clients.