AI should be available to us all and embraced by even those of us who are considered non-technical; we’re missing out on a whole world of advancement and daily automation. Hoping to broaden the reach of AI technology is Della, a next-gen AI for legal professionals, helping to accelerate the contract review process so lawyers can spend more time on legal work rather than paperwork. The Digital Marketing Director, Amy Flippant opens up about the challenges and success of growing and positioning their solution to an audience that has been known to not often embrace technology as their first solution. By focusing on messaging on their website, SEO, and being present where their audience is, Amy has been a successful part of their growth.