Documentation is the backbone of any business. From communicating to collaborating to legal to finance we can always find documentation. Dedoco is bringing our paper-dominated, chaotic world of documentation to the future. Dedoco is a digital document management-as-a-service platform that focuses on data privacy and document security. Powered by blockchain, Dedoco provides customers with trusted, verifiable, and connected documents. The VP of Marketing, Christopher White dives into growing and serving personas in both the web2 and web3 space so that they can create an efficient path of acquisition in order to scale appropriately. Messaging, content, and building trust as authorities in the space are at the top of Christopher’s list.