Tellwell: The Podcast

Growing Creatively with Ashton Hauff


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🎙️ In this episode of Tellwell the Podcast, Max and Duncan sit down with Ashton Hauff, Strategy Director and Co-Founder of Good Kids, a design studio based in Bismarck, North Dakota. Ashton shares her journey from startup life at CoSchedule to leading one of the Midwest's most innovative branding studios.

🔑 Episode Highlights:

  • The origin story of Good Kids and their rise as a branding powerhouse.
  • Insights into building a successful creative studio, including finding the right team and defining a niche.
  • Ashton’s approach to branding: how visuals and messaging combine to create powerful reputations.
  • A behind-the-scenes look at case studies, including a rebranding project for North Dakota’s Teacher Support System.
  • The DACI model for smoother client-agency collaboration.
  • Advice for nonprofit leaders, small business owners, and creative entrepreneurs on fostering innovation, building trust, and working effectively with agencies.
  • The value of mentorship and how a business coach can elevate your leadership and strategy.

đź’ˇ Takeaways for Storymakers:
Whether you’re a nonprofit leader, small business owner, or creative professional, Ashton’s insights into branding, client collaboration, and leadership will leave you inspired.

đź“© Stay Connected with Good Kids:

  • Website: Good Kids
  • LinkedIn: Ashton Hauff
  • Instagram: Good Kids Instagram

✨ Work with Tellwell:
Discover how Tellwell can help you craft your story through branding, video production, nonprofit marketing, and more. Visit: WeTellWell.com

🎧 Subscribe & Review:
Enjoyed the episode? Rate and review us on Apple Podcasts or Spotify, and share it with fellow storymakers!

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Thanks for tuning in—keep sharing your stories!


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Tellwell: The PodcastBy Tellwell Story Co.