Hector Gutierrez joins the Wavebreak Podcast to talk about growing direct-to-consumer channels, climbing the Amazon rankings, and benefiting from brand partnerships.

In this episode you’ll learn:

• The surprising start JOI had in becoming the product it is today.
• The 80/20 tactic JOI employs to boost AOV with minimal effort.
• The steps JOI takes to compete and differentiate on the Amazon marketplace.

Hector Gutierrez is CEO at JOI, a company creating plant milk concentrates made from single, whole ingredients, with zero preservatives or added sugar.

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Links Mentioned

• Joi
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