In this episode of Beefmaster Banter, Hannah Nixon, Dr. Lance Bauer, and BBU President Trey Scherer recap the association’s recent strategic planning meeting and discuss the future of the Beefmaster breed.

They explore key priorities including increasing market share, strengthening marketing efforts, engaging members, and refining breed design. The conversation highlights the importance of data-driven decisions, long-term planning, and grassroots involvement to keep Beefmasters competitive in a changing industry.

This episode offers a clear look at where the breed stands today—and how BBU plans to move it forward.