In this episode, Lorenzo Lasseter discusses the origins and future of the Beefmaster breed. Developed in South Texas and officially founded in 1937, Beefmasters were built as a three-way cross focused on economic efficiency through the “Six Essentials”: fertility, weight, conformation, hardiness, milk production, and disposition.

Lasseter highlights the breed’s balanced, stabilized hybrid design, recent USDA research validating its performance, growing international demand, and the opportunity to expand its role in the U.S. commercial cattle industry as the next generation continues the family legacy.

In this episode of Beefmaster Banter, Hannah Nixon, Dr. Lance Bauer, and BBU President Trey Scherer recap the association’s recent strategic planning meeting and discuss the future of the Beefmaster breed.

They explore key priorities including increasing market share, strengthening marketing efforts, engaging members, and refining breed design. The conversation highlights the importance of data-driven decisions, long-term planning, and grassroots involvement to keep Beefmasters competitive in a changing industry.

This episode offers a clear look at where the breed stands today—and how BBU plans to move it forward.

In this holiday-themed episode of Beefmaster Banter, Hannah Nixon and Dr. Lance Bauer are joined by BBU Business Manager Kelsey Crenshaw for a warm, behind-the-scenes year-in-review of 2025. The team shares personal Christmas traditions, laughs, and favorite memories while highlighting major wins for the association and the breed—including stronger office efficiency, record-setting membership activity (registrations, transfers, enrollments, and DNA typing), outstanding sale demand, and major momentum in BBU’s marketing and event coverage. They also look ahead to 2026 with excitement—spotlighting upcoming Junior Nationals and Convention locations, new advertising opportunities through BBU, and research projects aimed at proving Beefmaster profitability, maternal performance, and feed efficiency with data that benefits the entire membership.

Ever wondered what really goes on behind the scenes at Junior Nationals and Convention? In this episode, Hannah Nixon and Dr. Lance Bauer sit down with our 2025 Beefmaster Event & Media Interns to uncover the real-life experiences, lessons, and laughs from six months with Beefmaster Breeders United. From event prep and sponsorships to remote teamwork, long nights, and “Excel showdowns,” they share how the internship shaped their skills, built industry connections, and opened doors for their futures. If you're curious about what it takes to run major breed events—or thinking about applying for an internship yourself—this conversation might be the push you need. Tune in to hear their favorite moments, biggest challenges, and honest advice for the next Beefmaster interns.

In this episode of Beefmaster Banter, new hosts Hannah Nixon and Lance Bauer sit down with Coulter Croft of Next Gen Cattle Feeding to discuss how Beefmaster and Beefmaster-cross cattle are performing in commercial feedlots. From heat tolerance and feed efficiency to buyback programs and market demand, this episode dives deep into why Beefmasters are built to compete.

Here is the BIG episode. The guys along with Dr. Bauer and Hannah Nixon talk everything from what is going on around BBU, to the New World Screw Worm, and plenty more. Be sure to stick around to the end for the HUGE announcement. So sit back relax and enjoy the show!

In this episode Josh & Jared talk about a variety of things and also talk about where they have been for the last few weeks. So sit back relax and enjoy the show!

In this episode Josh & Jared talk with Kylie Sike Director of the JBBA & Weston Brooks current President of the JBBA. It was a great conversation on their history, JBBA values and the future, Nationals coming up, and plenty more. So, sit back relax and enjoy the show!

In this episode the guys have their yearly discussion on all things BEEF with President Mackie Bounds. It was a great conversation on just how important Beef is to our bree. So sit back relax and enjoy the show.

In this episode Josh, Jared and Mr. Clark Jones talk all about some exciting things going on in the Beefmaster breed, Committee meetings coming up, and the 25th Southern Tradition Sale. So, sit back relax and enjoy the show!