Beefmaster Banter

On this month's episode of Beefmaster Banter, we're welcoming Cheramie Viator, BBU's new Director of Seedstock and Commercial Operations!

Cheramie joins Hannah Nixon and Dr. Lance Bauer to discuss her vision for strengthening Beefmaster's presence in the commercial cattle industry. From developing new markets for commercial females and feeder cattle to connecting buyers and sellers, she shares how building relationships and increasing demand can create lasting opportunities for Beefmaster breeders.

The conversation also explores the breed's competitive advantages, opportunities for continued improvement, and the important role breeders play in expanding Beefmaster's reach.

Tune in to meet Cheramie and hear what's ahead as BBU works to build demand, strengthen connections, and move the Beefmaster breed forward!

Special thanks to our October podcast sponsor, G & M Cattle Co., for supporting Beefmaster Banter.

Incoming BBU President Mike Moss joins Hannah Nixon and Dr. Lance Bauer for a conversation about his journey in the Beefmaster breed and what he sees ahead for BBU. Mike shares his perspective on expanding Beefmasters’ presence in the commercial cattle industry, building confidence in Beefmaster genetics, strengthening member involvement, and continuing to move the breed forward. Plus, get to know the breeder behind the leadership role as Mike prepares to take the helm this November.

In this episode of Beefmaster Banter, Hannah Nixon and Dr. Lance Bauer sit down with longtime agricultural broadcaster and RFD-TV market specialist Tony St. James for a wide-ranging conversation about what cattle producers should be paying attention to today.

Tony shares his perspective on the cattle market, rebuilding the U.S. cow herd, emerging technology and artificial intelligence, and the importance of embracing change within agriculture. The conversation also explores the growing public interest in ranching, how producers can better tell agriculture’s story, and why building relationships with policymakers and advocating for the cattle industry matters.

From markets and technology to communication and the future of the beef business, this episode offers a unique perspective on the challenges and opportunities ahead for today’s cattle producers.

In this episode of Beefmaster Banter, nationally recognized speaker and family business consultant Jolene Brown joins Dr. Lance Bauer and Hannah Nixon to discuss one of agriculture's greatest challenges—successfully transitioning a family operation to the next generation. From communication and succession planning to leadership, accountability, and preserving family relationships, Jolene shares practical insights gained from decades of working with farm and ranch families across the country. Whether you're preparing for the future or simply starting the conversation, this episode offers valuable perspective on building a business that's worthy of passing on.

🎙️ Introducing Beefmaster Banter Spotlight — a new featured series within the Beefmaster Banter podcast designed to highlight the breeders, ranches, and industry partners helping move the Beefmaster breed forward.

These Spotlight episodes give our guests the opportunity to share their story, breeding philosophy, program goals, and the cattle they’re passionate about.

We’re kicking off the very first Spotlight episode with H Bar Ranch Beefmasters, where Greg Hendrix and Trey Scherer dive into the rapid growth of the H Bar program, the importance of carcass data and polled genetics, and their vision for creating cattle that compete at the highest level — both in the seedstock and commercial sectors.

This episode is packed with insight into where the Beefmaster breed is headed.

You won’t want to miss it!

Be on the lookout for more Spotlight episodes dropping soon! 

Interested in "Spotlighting" YOUR ranch or sale? Contact [email protected] for more information!

In this episode of Beefmaster Banter, Dr. Troy Rowan of the University of Tennessee joins Lance to discuss the role of data collection, whole herd reporting, and reproductive performance in building a stronger Beefmaster breed. From EPD accuracy and contemporary groups to fertility traits and heterosis, this conversation dives into how complete and accurate data drives better genetic decisions and long-term breed progress. Tune in as they explore why maternal performance matters, the value of reporting the full picture, and how Beefmasters are uniquely positioned to meet the future demands of the cattle industry.

In this episode of Beefmaster Banter, Josh Morrison joins us to discuss the role of committees, breeder involvement, and the direction of the Beefmaster breed. From the importance of industry participation to advancements in carcass data and EPD accuracy, this conversation highlights what it takes to move the breed forward. Tune in to hear why now is the time to step up, get involved, and be part of the progress.

In this episode, Lorenzo Lasseter discusses the origins and future of the Beefmaster breed. Developed in South Texas and officially founded in 1937, Beefmasters were built as a three-way cross focused on economic efficiency through the “Six Essentials”: fertility, weight, conformation, hardiness, milk production, and disposition.

Lasseter highlights the breed’s balanced, stabilized hybrid design, recent USDA research validating its performance, growing international demand, and the opportunity to expand its role in the U.S. commercial cattle industry as the next generation continues the family legacy.

In this episode of Beefmaster Banter, Hannah Nixon, Dr. Lance Bauer, and BBU President Trey Scherer recap the association’s recent strategic planning meeting and discuss the future of the Beefmaster breed.

They explore key priorities including increasing market share, strengthening marketing efforts, engaging members, and refining breed design. The conversation highlights the importance of data-driven decisions, long-term planning, and grassroots involvement to keep Beefmasters competitive in a changing industry.

This episode offers a clear look at where the breed stands today—and how BBU plans to move it forward.

In this holiday-themed episode of Beefmaster Banter, Hannah Nixon and Dr. Lance Bauer are joined by BBU Business Manager Kelsey Crenshaw for a warm, behind-the-scenes year-in-review of 2025. The team shares personal Christmas traditions, laughs, and favorite memories while highlighting major wins for the association and the breed—including stronger office efficiency, record-setting membership activity (registrations, transfers, enrollments, and DNA typing), outstanding sale demand, and major momentum in BBU’s marketing and event coverage. They also look ahead to 2026 with excitement—spotlighting upcoming Junior Nationals and Convention locations, new advertising opportunities through BBU, and research projects aimed at proving Beefmaster profitability, maternal performance, and feed efficiency with data that benefits the entire membership.