In this episode of Beefmaster Banter, Dr. Troy Rowan of the University of Tennessee joins Lance to discuss the role of data collection, whole herd reporting, and reproductive performance in building a stronger Beefmaster breed. From EPD accuracy and contemporary groups to fertility traits and heterosis, this conversation dives into how complete and accurate data drives better genetic decisions and long-term breed progress. Tune in as they explore why maternal performance matters, the value of reporting the full picture, and how Beefmasters are uniquely positioned to meet the future demands of the cattle industry.