LEADING BRANDS® — Wavebreak Podcast

Growing Fur to Multiple 8-Figures in Revenue with Lillian Tung


Listen Later

Lillian Tung joins the Wavebreak Podcast to break down how she went from getting doors slammed in her face to running a company doing 8-figures in revenue.

In this episode you’ll learn:

  • The polarized “you’re genius” or “you’re crazy” response Lillian faced when initially trying to launch a pubic hair care product line.
  • Why investing in PR was one of the first, and most valuable, moves Fur made in creating legitimacy for their brand.
  • The strategies Fur is using to grow and scale past the 8-figure mark

Lillian Tung is Co-Founder at Fur, a company making clean products that hydrate skin, soften hair, and eradicate ingrowns from head to toe.

Links Mentioned
  • Fur
  • Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands
Sponsored by...

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

...more
View all episodesView all episodes
Download on the App Store

LEADING BRANDS® — Wavebreak PodcastBy Dylan Kelley

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

89 ratings