In this episode, Robin Vander Heyden (ManyRequests) talks about:

• Leveraging Facebook Community, Reddit and ProductHunt to get early customers
• Building specific content for every step in the marketing funnel
• Prioritising distribution channels before product development as a growth strategy to bootstrap development
• Pre-sale as a way to validate your business model and idea, and recruiting early adopters
• Leveraging multiple customer channels to generate micro-conversion to find captive leads
• Establishing clear structure and processes that help scale the operational aspect of the business early on

Podcast information:

• Website
• LinkedIn
• Feed
• Host: Ricky Willianto