Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Kyle Norton.

Kyle graduated from Queen’s University in 2008 and then started his career in sales where he quickly rose into President’s Club and earned his way through multiple sales leadership positions, including Shopify, before landing his most recent and current position where he serves today as the CRO at Owner.com. 

Kyle was also a co-owner of a mixed martial arts academy called OpenMat, and he’s the host of The Revenue Leadership Podcast, which I’ve linked below in the show notes. 

Owner.com has experienced exponential growth the past 3 years under Kyle’s leadership and they sell to restaurants which is how I started my sales career, so I’m particularly excited to get his thoughts on all that’s changing in B2B sales and find out what’s working and what isn’t working for his team in 2025.

Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This is much appreciated, as it really helps to grow the audience. 

Without further adieu, let’s dive in and get his thoughts. 

--

TOPICS:

00:00:00 Intro

00:03:42 Broken Outbound Model

00:07:25 What’s Working Today

00:27:02 Growth-at-all-Costs

00:41:55 VP Sales Average Tenure

00:55:44 AI in Sales 

00:56:37 Owner.com

--

QUESTIONS:

1. Is traditional outbound sales broken, dead, or dying? If yes, how so?

2. What’s actually working for outbound sales today?

3. What are your thoughts on the Growth-at-all-Costs model?

4. What do you think is the reason for low VP Sales average tenure?

5. What’s your take on AI in sales over the next 5-10 years?

6. What roles are you hiring for at Owner.com?

--

LINKS:

Owner: https://www.owner.com

Kyle’s Podcast: https://www.therevenueleadershippodcast.com

Kyle on X: https://x.com/kylecnorton

Collin on X: https://x.com/collincadmus

Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system

Sales Coaching: https://www.collincadmus.com/sales-coaching

Founder Coaching: https://www.collincadmus.com/founder-coaching

Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast

Revenue Growth Blog: https://www.collincadmus.com/blog

--

Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing.

Available on: YouTube, Rumble, Spotify, and Apple Podcasts.