In this episode of Growing Pains, GDL host and Games Strategy Consultant, Jay Uppal sits down with Bastian Bergmann, the Co-founder of Solsten.io. Solsten is a Consumer Insights research firm that aims to put individual players back at the core of the game development cycle. They use psychologically backed techniques meshed with traditional behavioural research to identify the way and how behind a player’s action to offer clearer insights for decision-makers to better understand their audience and more effectively communicate with the player rather than the statistic.