In this episode of Growing Pains, GDL host and Games Strategy Consultant Jay Uppal sits down with Timofey Sugaipov, ex-Analytics Engineer at Trailmix Games to talk all things Data. Data has become one of the biggest keywords in the last decade in both the Games and Tech industries, but its role and function in studios is still a bit of a mystery to most. In this episode, we deep dive into the core functions of Data in a Studio; looking from setup and execution. Tim is definitely one of the experts in this field; I think his knowledge of Data as a discipline will be indispensable if you want to understand better how to use data to empower the creative process rather than limit it.

Growing Pains is a series focusing on key business trends and people shaping the Global Games Market and their impact on the Games Industry. In this series Jay speaks with industry leaders across the Games and Gametech space; trying to demystify the industry, understand the state of leadership, and answer the all-important question 'Is having a fun game still enough to succeed in today's games market?'