Uncover the expanding influence of retail media and digital out-of-home (DOOH) advertising in the omnichannel retail environment. This session, featuring insights from DPAA, Vistar Media, Alight Media, Assembly, and VIOOH, examines how these mediums are impacting consumer behavior and shaping marketing strategies. The panel discusses innovative approaches to integrating retail media and DOOH into omnichannel campaigns to engage consumers across multiple touchpoints effectively.

Speakers:

• Barry Frey, CEO, DPAA
• Kaan Singh, GM, UK, Vistar Media
• Matthew Dearden, CEO, Alight Media
• James Appleby, UK Managing Director, Assembly
• Helen Miall, CMO, VIOOH

Take Aways:

1. The rise of retail media and its impact on consumer decision-making.
2. The role of DOOH in engaging consumers at various touchpoints.
3. Strategies for integrating retail media and DOOH in omnichannel marketing.

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