In many ways, a Scrum Master is already an Agile coach although it takes years of practice and a certain degree of mastery before you can coach at the enterprise levels. John McFadyen explains.  

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They work with both although an Agile coach works to optimise for the whole environment rather than at the individual level. John McFadyen explains.  

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If you're an entrepreneur, you already have a job that requires all of your attention. Should you embrace Agile? Yes. Should you embrace coaching skills in addition to your entrepreneurial skills? Yes. But you don't need to become an Agile coach to lead your company more effectively. You can simply hire one. John McFadyen explains.  

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In terms of the Scrum Alliance, a CEC is a Certified Enterprise Coach and a CTC is a Certified Team Coach. One works at the team level and the other works more at the leadership level across enterprise environments. John McFadyen explains the difference.  

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Entrepreneurs are an amazing source of creative and collaborative ventures aimed at delighting customers. They are a perfect fit for Agile coaches looking to make an impact in the space of product development. John McFadyen explains how Agile coaches are a perfect match for entrepreneurs.  

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Agile transformation is a buzz word that few people understand. Agile coaches are an essential part of any Agile transformation and work closely with teams as well as leadership to make the shift toward Business Agility. John McFadyen explains how.  

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Many people think that your business needs to be fully 'Agile' in order to see the benefits of working with an Agile coach, but that simply isn't true. An Agile coach can add tremendous value in a very short space of time regardless of how you currently work. John McFadyen explains how.  

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Agile coaching isn't simply for companies that embrace 'Agile' as a way of working. Agile coaching is about helping teams perform better and creating environments where people can thrive, creatively and collaboratively. John McFadyen explains how.  

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Curious about the next steps to take after earning your stripes as a Scrum Master? John McFadyen speaks about the natural evolution from Scrum Master to Agile Coach.  

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Yes, we do have a recommended reading list for Scrum Masters. John McFadyen has created both book reviews as well as a recommended reading list for Scrum Masters and Agile coaches.  

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