2024 is in the rear view mirror and we have an episode reviewing what went well, what didn’t go well, and our look ahead at 2025!

We love doing these reviews and hope you enjoy hearing about the good, the bad, the disappointing, the tough, the awesome, and also all the things we thought were going to happen but didn’t (hey, that’s life 🤗).
 
 🔗 If you want to read the full 2024 Review/2025 Preview (with photos and charts): https://wanderingaimfully.com/2024-review

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😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time 

💌 Want practical tips to help you grow your creator business-without burning out? Join our Growing Steady newsletter and every Monday you'll get 3 actionable tips for growing a Calm Business—one that is predictable, profitable, and peaceful: https://wanderingaimfully.com/newsletter 

It’s hard to believe we haven’t sold anything on Black Friday/Cyber Monday in 7 years! But, this year it made sense for us and we break down why and how things went.

We cover: What we sold, what it took to put the sale together (emails, sales page, automations, etc), what mistakes we made, and the final revenue numbers!

You can see the sales page we created, learn more about the Calm Launch Formula ✌️🚀, and even get access to the free course preview we forgot to email about (lol!) at: https://wanderingaimfully.com/deal 

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😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time 

💌 Want practical tips to help you grow your creator

business-without burning out? Join our Growing Steady newsletter and every Monday you'll get 3 actionable tips for growing a Calm Business—one that is predictable, profitable, and peaceful: https://wanderingaimfully.com/newsletter 

We went back and forth on sharing this episode, as it’s one of our more “real” and honest conversations. While we love sharing polished thoughts with you all, our relationship with using social media is SUPER messy and so we figured we’d just record and have at it 😂.

Not sure there are big takeaways from this episode? Maybe just to find out if you’re #TeamJason or #TeamCaroline? Where do you stand with using social media for your business?

We’ll definitely record another episode (or two 🙈) as we solidify our thoughts and plans for using/not using social media in 2025.

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😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time 

💌 Want practical tips to help you grow your creator

business-without burning out? Join our Growing Steady newsletter and every Monday you'll get 3 actionable tips for growing a Calm Business—one that is predictable, profitable, and peaceful: https://wanderingaimfully.com/newsletter 

When this episode goes live it’s Thanksgiving in the U.S. and we’re drafting our Top 5 dishes we’d want on our plates. We keep the draft fun going by also drafting our Top 5 marketing tactics we’d use if we had a brand new business we were starting in 2025.

Feel free to send us your version of the Top 5 lists we mentioned in the order you’d rank things!

Jump to 21:42 if you only want the Marketing Tactics list.

🔗 Here are a few links mentioned in this ep:

• Onyx Advent Coffee Calendar
• 19 Grams Advent Coffee Calendar
• Tony Chocolonely Advent Coffee Calendar
• Priorities Card Game

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😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time 

💌 Want practical tips to help you grow your creator

business-without burning out? Join our Growing Steady newsletter and every Monday you'll get 3 actionable tips for growing a Calm Business—one that is predictable, profitable, and peaceful: https://wanderingaimfully.com/newsletter 

The Zooks are back behind the mics! After a 5-week trip back to the U.S. that included two hurricanes, two doctor’s visits, three bouts of sickness, and some sticker shock at prices and quality of things, we’re sharing how it all went.

In this episode, we’re also giving you an update on our fertility journey and the new findings with a bunch of blood work Caroline did to find some genetic conditions. We DO have a plan in place to move forward with our goal to grow our family and we’ll keep you posted. 

We also give a glimpse at how we’re feeling about work/business right now and what’s “shifting in us” as we like to say. We’ll have a lot more to share in the coming weeks/months as we always do this time of year.

If you listen on Spotify, please comment with what you want to hear more of with our podcast? We’re always keen to hear from you folks! ❤️

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😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time 

💌 Want practical tips to help you grow your creator

business-without burning out? Join our Growing Steady newsletter and every Monday you'll get 3 actionable tips for growing a Calm Business—one that is predictable, profitable, and peaceful: https://wanderingaimfully.com/newsletter 

TW: miscarriage, pregnancy loss, chemical pregnancy, infertility 

In this episode, we share our personal story of trying to conceive (TTC) earlier this year, which resulted in two very early miscarriages, also known as chemical pregnancies. Now that we’ve had some time to process, we wanted to give you more details about what's been going on behind-the-scenes for the past few months, the emotional rollercoaster of moving through these losses and navigating these uncharted waters together, as well as how this has shifted our priorities and played a role in our business decisions. 

If these are topics that could be triggering at all, please don’t hesitate to skip this episode or come back to it when you feel ready. We also want to emphasize this is our personal journey, and we’re not medical experts. Our hearts go out to anyone who is in the midst of a similar journey or has gone through struggles conceiving in the past. Thanks for listening. 💛

It’s time for a recap of our latest launch of WAIM Unlimited! We share the sales numbers, the lessons learned, and what changes we are/aren’t making for the next launch.

Spoiler alert: For the second launch in a row, we did NOT hit our low goal 😬. BUT, we still had a successful 6-figure launch and welcomed in a great new group of WAIM members.

We share the positives, the negatives, the strategy we used for this launch, and then takeaways for what we’re going to tweak for 2025 enrollment periods. If you like launch recap content, you should thoroughly enjoy this ep!

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😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time 

💌 Want practical tips to help you grow your creator business-without burning out? Join our Growing Steady newsletter and every Monday you'll get 3 actionable tips for growing a Calm Business—one that is predictable, profitable, and peaceful: https://wanderingaimfully.com/newsletter 

Who wants to pull back the curtain and hear about a BIG experiment we ran with Teachery this summer? You do?? Then let’s dive into it!

In this episode, we talk about a huge shift in direction for Teachery as a business. What might seem simple on the surface to offer a Lifetime (Pay-Once) Plan to Teachery, is actually quite complex. We share how we got to this place, how the experiment went, and the risks we’re looking ahead at.

The initial results of our Lifetime Plan experiment have us extremely excited for the future of Teachery. Not only does it feel very “us” as a business move, but it also immediately gives us the cashflow to afford to invest in additional design and development work! 

Can’t wait to continue to share this story with you as Jason takes the reins with Teachery (and Caroline is still in the wagon, she’s just more relaxed and less directing the horses which way to take us down the trail). 

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😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time 

💌 Want practical tips to help you grow your creator

business-without burning out? Join our Growing Steady newsletter and every Monday you'll get 3 actionable tips for growing a Calm Business—one that is predictable, profitable, and peaceful: https://wanderingaimfully.com/newsletter 

If there’s ONE thing we believe makes every launch successful, it’s having a pre-launch strategy. Specifically, we like using a 4-week email lead-up series based around a few key themes.

Over the past 10 years, we’ve used pre-marketing to get people ready to purchase all kinds of things. That strategy was never fully dialed-in and easy to share with someone else… until now! 

If you’re looking to learn our specific 4-week pre-launch strategy AND get AI prompts that can create the exact pre-launch content discussed in this episode (for you!) in less than 30 minutes 😱 you can join WAIM Unlimited and get our Calm Launch Formula program at https://waim.co/join 

Join us this week as we deconstruct our 4-week pre-launch plan for our current enrollment. Hear how we’ve gone from scattered to focused, and the initial results are proving to be worth it!

Other things mentioned in this episode you can check out:

🔗 Our "Journey to 330" recap: https://waim.co/330 

🔗 13 Marketing Ideas: https://waim.co/online-business-marketing

What if you didn’t have to use all the standard tactics and strategies to make millions of dollars selling digital products?

We interviewed Michelle Rohr, founder of Secret OWL Society, to find out how she harnesses her intuition to sell courses, templates, planners, and more without stress or overwhelm.

🔗 Michelle’s business is https://secretowlsociety.org 

Michelle has made many choices in her business that are different than the status quo in the digital products world, including some things that go against the typical marketing advice out there, and we hope digging into the details of her business will inspire you to do business YOUR way. 

She is an incredible example of how to run a calm business in the sense that she is always evolving her business to make sure it supports her well-being and her personal development. Hope you enjoy hearing her story!