In the latest episode of The Retail Tea Break podcast, I’m joined by a guest who plays a huge part in a modern heritage Irish brand that sells globally. Sarah Murphy is the Managing Director of Jack Murphy Clothing. Establishing themselves as a leader in fashionable, functional, and sustainable clothing was and still is, a family passion. 

Now over 70 years in business and in its third generation, the legacy brand uses meticulous craftmanship. From the original focus on corsetry, to their pivot to outwear, the brand continues to strive for innovation while respecting their heritage. And so their core focus remains the same, timeless elegance crafted with an eye for detail. This episode shares how the brand bounced back from one of the most challenging periods in their existence. So grab your cup of tea, sit back and listen…

Topics:

• Marketing a legacy brand
• Supportive retailer relationships
• “we don’t just talk sustainability- we live it”
• Challenging times through Brexit and Covid
• The bounce-back
• Exciting times ahead

For more information visit: www.jackmurphy.ie

Transcription and show notes available at: https://theretailadvisor.ie/