Having an identifiable brand is evidently an effective way to grow a business. A great example of that is Famous Soda Co, a beverage brand offering healthy alternatives to your classic sugary soda drinks. On today’s episode, Elliot Begoun sits down with Founder Michael Pillon to discuss the brand-centric strategy that helped them break into the already saturated food and beverage industry. Michael narrates his entrepreneurial journey from starting the business in Australia with his mother to now expanding the brand in several markets. He shares the ups and downs of their journey along with lessons on how to navigate entrepreneurship and deal with inviting investors in the picture. Plus, get valuable tips on how to build your brand and make it stand out. Don’t miss the incredible insights from this episode by tuning in.

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