Growing Your Business Through Digital Marketing

Growing Your Business Through Digital Marketing

By User GrowthBusinessMarketing
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Growing Your Business Through Digital Marketing episodes

  • Bonus Episode: Talking Content Marketing at the Influencer Genesis Summit
    Cory Friedman had me on the Influencer Genesis summit earlier this year, where he asked me about finding and creating a content calendar for your business.
    Creating a content calendar is something that a lot of business are struggling with, as they are trying to fill it up to the brim, and don’t know what to fill it up with.
    But what if I told you there was a better way?
    With the production of content being at an all-time high, and more and more companies producing just a tonne of garbage content, I think we need to step back a bit.
    Get off that hamster-wheel of content production and only start creating content that can actually make an impact on your business.
    It was an interesting talk, where I went through all the steps needed to identify the topics worth pursuing for your business, no matter the industry.
    39 min
  • Social Proof: Using Your Customers To Boost Conversions
    Companies use marketing to enhance their visibility.
    To build awareness around their products or services.
    This of course all, so that when the moment is there, that they are ready to buy, you're on top of mind.
    But what good will that do if your leads, your costumers, the people who could use your product or service don't trust you?
    If you want to increase the trust in your company, stay tuned because, in this episode, we will be talking about social proof and how you can use this to help get more sales for your business.
    9 min
  • Social Media Strategies: How To Use Twitter For Successful Business Marketing
    Twitter has always been every marketer's favourite social network.
    But at the same time, it has become harder and harder as a small business to make it work for you.
    Twitter has over 330 million active monthly users, though, so it could be a traffic goldmine for your organization.
    However, there are also 500 million tweets sent out every day, so how can you make sure that your tweets get seen?
    If you're struggling to make Twitter work for your organization, stay tuned because, in this episode, we will be talking about how you can use it to grow your business online.
    11 min
  • How To Write Content For Each Step Of The Customer Journey
    How do you map your content marketing strategy to the customer journey?
    Those are probably potentially two words that you don't hear that often together.
    In this episode, we're going to bridge the gap between them, because we really think that many companies are out there producing a ton of content these days.
    Tons of content that in the end don't land with anybody.
    10 min
  • 100% Free Keyword Research in 2020! FIND WILDLY PROFITABLE KEYWORDS FOR YOUR BUSINESS
    Do you want more targeted traffic to your website, blog or e-commerce store?
    If so, you need to master the understanding of keywords.
    When done correctly, finding the correct keywords for your business can send your site content to the first page of Google, it can massively increase your traffic and eventually, sales of your products and services!
    In this episode, you discover how to do keyword research for SEO.
    7 min
  • Link Building: How to Build POWERFUL Backlinks in 2019

    When it comes to getting your site ranked on Google searches, the trendy advice you hear a lot is always just to create great content.

    Which is great and you should be creating great content, but just having great content in and of itself is only going to get you so far.

    So do you know what the number one factor after creating, excellent, relevant content for your target audience, when it comes to search engine ranking is?

    It's links.

    But links are really hard to build.

    So how are you going to build them?

    #1 Guest Posting

    If you've never heard of guest posting before, it is basically you producing content for other people's blogs, and then they are linking back to your site in the author bio.

    The way this usually works is that you find relevant blogs that are in your niche, and then you reach out to the blog owners, and you pitch them your idea.

    Using special terms on Google combined with the keywords that you want to rank for, you can easily identify websites that allow for guest posting

    Things like:

    • your keyword(s) + inurl:write-for-us
    • your keyword(s) + become a contributor
    • your keyword(s) + guest post by

      • Are great ways to find sites in your niche accepting guest posts.

      #2 Providing journalists with content aka Help A Reporter Out

      When journalists need help producing a piece of content, where do they turn to?

      They go to HARO and post questions for expert quotes etc.

      If you can help them answer the questions they have, you can get some free press.

      There are lots of big international websites like entrepreneur.com, inc.com, etc. that are using HARO.

      #3 Using Side Projects to grow organic links

      Side Projects can help you save your business (like Unsplash did for their mother company), but it can also get you a ton of backlinks when other people are writing about it.

      #4 Broken Link Building

      Over the years, websites come and go.

      This also means the links that are included in pieces of content on a site.

      This tip involves you contacting the webmaster of a website to report broken links on his or her website.

      Of course, when you suggest a replacement, this will be a link to your website ;-)

      #5 10x Content

      If you create something epic, something so good that it is at least ten times better than your competitor that is currently ranking on number one of the search results page.

      People are inclined to change the links they have in their current articles to updated with a better resource for their listeners.

      Brian Dean coined this the Skyscraper Technique.

      • Find a good ranking piece
      • Create a 10x better piece content
      • Reach out to websites linking to the original piece using the following template:

        • Subject: Hi [NAME], I just read your article “[ARTICLE TITLE]”

        Email:

        Hey [NAME],

        I’m a long-time reader of your site, ever since I read “[OLD POST TITLE]”.

        I just wanted to let you know that in your article “[POST TITLE](LINK)” you link to one of my favourite articles ever: “[NAME OF ARTICLE](LINK).

        I absolutely love that resource.

        You know what? I actually set out to make something similar: [YOUR URL].

        It’s like [ARTICLE NAME], but more up to date and comprehensive. You may want to consider linking to my article from your page.

        Either way, I’ll see you around at [SITE NAME] and I’ve also shared the post to our following on Twitter.

        Have a great day,

        [YOUR NAME]

        ► Read more tips on our blog

        9 min
      • Link Building: How to Build POWERFUL Backlinks in 2020
        When it comes to getting your site ranked on Google searches, the trendy advice you hear a lot is always just to create great content.
        Which is great and you should be creating great content, but just having great content in and of itself is only going to get you so far.
        So do you know what the number one factor after creating, excellent, relevant content for your target audience, when it comes to search engine ranking is?
        In this episode, we will be diving into linkbuilding.
        9 min
      • How To Use Flipboard To Grow Your Content Marketing Reach
        We know as content marketer ourselves how much time and effort goes into creating that right piece of content.
        And of course, finding the right medium to publish it to get the results that you need to help grow your business.
        However, just hitting that publish button is not enough, and maybe you're on a very small team, and you can't produce content all the time?
        So in this episode, we're going to explain to you how you can drive thousands of visitors to your content, how you can find new content to share to your audience, and best of all, it's free.
        7 min
      • Increasing Conversions By Creating High Converting 404 Error Pages
        You log into Google Analytics or your Google Search Console, and you’ll see that you have a ton of 404 errors.
        Don’t worry every website has them and get’s more of them over time.
        First off, when someone goes to your website and the page they’re going to doesn’t exist, they’re going to get a 404 error page.
        The reason these pages don’t exist is because the chances are you had a page there, and then you ended up deleting it.
        Or someone ended up linking to your website, but they linked to the wrong page or a page that doesn’t exist.
        That’s why people have 404 error pages.
        You’re always going to have them, and the bigger your website gets, the more errors that people are going to end up seeing.
        This episode will teach you how to turn those 404 pages into conversion machines for your business.
        6 min
      • How to turn Quora into a sales leads and a traffic generator for your business
        Quora is one of the world's biggest website, with over 300 million active monthly users and is rated in the top 100 of all websites.
        Quora is an amazing tool for marketing any business. Whether you are selling products, service or digital services, you can leverage the power of Quora for driving targeted traffic to your website.
        So yeah, Quora marketing can be very powerful when done right.
        In this episode, we go over how to get free Quora traffic to your website.
        10 min

      About Growing Your Business Through Digital Marketing

      From the publisher's feed

      A business that isn't growing, is dying.