Master B2B Friday 15

Growing Your Digital Business without Creating Channel Conflict

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The Friday 15 crew is off this week for the long holiday weekend, but we wanted to share a recent Fireside Chat we held with Shannon Zonca, the Senior Director – Contract eCommerce at MillerKnoll, and Rob Richardson, the Senior Digital Product Manager at MillerKnoll, about how a manufacturer can grow its digital business without creating issues around channel conflict.

In this new interview, you’ll hear more about:

  • How a manufacturer can take advantage of their dealer network to grow their online sales.
  • The opportunities – and pitfalls to avoid – of growing your digital business internationally.
  • How to use your customers and distribution partners to help create your product roadmap.
  • Why “share of wallet” may be the most useful metric to take the temperature of your digital business. 
    • ...more
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    Master B2B Friday 15By Master B2B
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