Master B2B Friday 15

Growing Your Digital Business without Creating Channel Conflict

Listen Later

The Friday 15 crew is off this week for the long holiday weekend, but we wanted to share a recent Fireside Chat we held with Shannon Zonca, the Senior Director – Contract eCommerce at MillerKnoll, and Rob Richardson, the Senior Digital Product Manager at MillerKnoll, about how a manufacturer can grow its digital business without creating issues around channel conflict.

In this new interview, you’ll hear more about:

  • How a manufacturer can take advantage of their dealer network to grow their online sales.
  • The opportunities – and pitfalls to avoid – of growing your digital business internationally.
  • How to use your customers and distribution partners to help create your product roadmap.
  • Why “share of wallet” may be the most useful metric to take the temperature of your digital business. 
    • ...more
    View all episodesView all episodes
    Download on the App Store
    Master B2B Friday 15By Master B2B
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    3 ratings

    More shows like Master B2B Friday 15

    View all
    Freakonomics Radio by Freakonomics Radio + Stitcher

    Freakonomics Radio

    31,919 Listeners

    eCommerce Fuel by Andrew Youderian | e-Commerce Entrepreneur

    eCommerce Fuel

    312 Listeners

    THE ECOMMERCE EDGE Podcast with Jason Greenwood by Jason Greenwood

    THE ECOMMERCE EDGE Podcast with Jason Greenwood

    8 Listeners

    Up First from NPR by NPR

    Up First from NPR

    56,021 Listeners

    The Indicator from Planet Money by NPR

    The Indicator from Planet Money

    9,532 Listeners

    The Journal. by The Wall Street Journal & Gimlet

    The Journal.

    5,892 Listeners

    Unpacking the Digital Shelf by Digital Shelf Institute

    Unpacking the Digital Shelf

    63 Listeners

    The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

    The Artificial Intelligence Show

    154 Listeners

    B2B eCommerce Show by Justin King

    B2B eCommerce Show

    0 Listeners