Every franchise and franchisee is trying to increase profits, but that's easier said than done. How do you cut costs while increasing revenue? You start by shoring up your customer communications. Your franchise and your customers have to be able to reach each other when you need, after all. Otherwise you're wasting your time and dollars. Former franchisee, franchisor, and Text Request CEO Brian Elrod stops by The Queue to discuss what you can do to grab customers attention, inspire them to buy, and make your brand more available to them. After listening, you'll know how to revamp your customer communications, connect with your target audience, and drive business through lead generation, increasing appointments, and earning more online reviews.