I’m joined by James Bott in this episode of Customers Who Click to discuss ASO (App Store Optimisation), and the key things any business should consider when launching a mobile app (or trying to grow an existing app).

James is a serial entrepreneur in the digital and mobile space. After launching the first online jewellers in the UK and successfully exiting 5 years later he went on to build a pioneering online music service which eventually joined forces with one of the UKs largest price comparison websites.

After this he lead the global business development team for M&C Saatchi Performance, and more recently James set up The ASO Co, the world's largest App Store Optimisation agency servicing global clients including eBay, Spotify, Facebook and many others. The agency was acquired by the Jellyfish Group in September 2018. James remains within the business leading global growth initiatives