Send & Grow by SparkLoop

Growing your newsletter in 2023 — with Manny Reyes of Workweek


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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Manny Reyes from Workweek Inc. 


Manny was on the Morning Brew team before joining Workweek in a paid acquisition role.  

In this episode, Manny & Louis discuss:

  • the key differences in marketing & publishing a B2B newsletter vs. a B2C newsletter
  • the best way for creators to get started with paid newsletter growth
  • the most important metric Workweek looks at to determine paid growth budgets 
  • what Manny would do to get 100,000 subscribers starting from scratch
  • ....and much more!

You can find Manny Reyes on Twitter, and Louis is at @louisnicholls_

Other links mentioned: 


Workweek 

...more
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