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Grown Rogue CEO Obie Strickler joined WTR’s Jesse Redmond to discuss how it grows low-cost craft cannabis at scale. The company has found success in historically different markets like Oregon and Michigan and Strickler shared the steps it has taken to compete in these open-license states. Grown Rogue is expanding, and he explained why it chose New Jersey and how it is partnering with Goodness Growth in Minnesota and Maryland. The conversation concluded by talking about risk for the business and why execution is so critical in 2024.