Amanda Forsberg, CMO of HomePal, shares her experiences and insights in this conversation. She discusses the convergence of B2B and B2C sales, emphasizing the importance of user experience in both contexts. Amanda highlights the significance of customer development and conducting user interviews to understand user needs. She also explains the tactics and experimentation used in marketing, including a structured approach to testing and iterating. Amanda shares strategies for collecting participants for customer interviews and analyzes experiment results and learnings. She emphasizes the importance of cross-functional collaboration and accountability in a small company. Finally, Amanda discusses how HomePal transforms customers into raving fans by providing superior customer service and creating a sense of community.