This week on App Talk with Upptic, Malachi Rose joins us for a deep dive on how to run a growth marketing operation at scale. We discuss how accurate measurement, structured creative development, and rigorous and constant testing are key to maintaining a competitive edge, and we share some stories about growth campaigns that fabulously failed.

In industry focus we discuss IPOs and M&A and in the ad tech spaces (Robinhood, Fyber, Digital Turbine, ironSource and AppLovin).

Learn more about how to grow your mobile app at upptic.com

Guest:

Malachi Rose

References:

Robinhood IPOs

Digital Turbine agrees to buy Fyber

ironSource investor presentation

App of the Week:

Clubhouse

MTG: Arena Mobile

Khan Kids

Growth at Scale with Malachi Rose