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Allen Gannett is the founder and CEO of TrackMaven, he's is a frequent writer on creativity, leadership, and marketing for major publications including Fast Company, The Washington Post as well as many others. He's also the author of a NEW book called "The Creative Curve"
During our call we discuss:
- Allen shares what inspired him to write his new book "The Creative Curve"
- He talks about what he found out after he interviewed 25 creatives geniuses.
- He debunks the myth around how creativity can't be learned and developed.
- Allen shares why some marketing ideas work and others don't
- We talk about how Allen uses what he learned writing this book that he uses to get more clients and sales for his own company.
- We talk about how Allen and his team got early customers during the startup phase of TrackMaven and then we pivot talk about how he gets new clients today.
- Allen shares his favorite inbound strategy/channel that they use to get high quality leads.
- We talk about the biggest challenge Allen faced since starting Trackmaven in 2012.
- Allen shares his prediction around marketing over the next 2-3 years.
- Allen shares his favorite growth software/tool.
- Allen wraps it up by sharing one of his favorite books.
- Then he recommends one of his favorite books for the audience.
Allen's websites:
Connect with Allen at www.allen.xyz
Get your copy of the book at www.thecreativecurve.com
This is Q&A episode where Autumn Jackson asks for help with creating her perfect customer avatar. I share with her my 3 step process that I used to help clients better define and understand their target market.
To submit your question go to www.askdennisbrown.com/question
Please subscribe and then rate/review the show if you are enjoying the podcast.
Diana Mitchell is a marketing consultant turned ghostwriter who has written for Fortune 500, Inc. 500/5000 and #1 New York Times Bestselling CEOs and C-Suite Executives. In a marketing career that spans more than 15 years, she has worked with global brands like Marriott, Harvey Nash and Aon Hewitt. After 7 years in marketing consulting, she founded Content for CEOs to focus on ghostwriting for executives to help them build stronger personal brands, land more speaking engagements and ultimately grow their businesses.
During our call we discuss:
- Diana shares a simple 3 step formula she used to increase her clients traffic, social engagement and sales by over 40%.
- We talk about the power of leveraging data in making decisions about creating content.
- Diana talks about the easiest way to figure out what your type of content your audience really wants.
- We talk about her favorite growth tool/software.
- Diana shares her favorite book.
Diana's website:
www.dianamitchell.net
www.contentforceos.com
This is the first Q&A episode where Kristin Lewandowski asks for help with getting her whole team using LinkedIn and social selling to help her get more leads and more sales.
To submit your question go to www.askdennisbrown.com/question
Please subscribe and then rate/review the show if you are enjoying the podcast.
Ray Leone was the top salesman for two International organizations using the Sales Funnel® system that he developed and now teaches all around the world his system. Today he is an award winning consultant, business owner, author and sought after speaker.
During our interview we discuss:
- Ray shares why he plays high stakes poker and how sales and poker are very similar.
- He shares how he has read over 2,000 books in his life and how it directly relates back to his success in business.
- He talks about how he migrated from the #1 swimming pool salesman in the world to one of the top sales speakers/trainers in the world earning over 7 figures per year.
- Ray shares how one speaking event at a local chamber event generated him over $10 million in new clients.
- He talks about why people struggle getting customers from speaking and how his system for getting clients is different and why it works.
- Ray shares the #1 way to differentiate yourself as a sales person.
- He shares his favorite growth tool/software.
- Ray also shares several of his favorite books.
Ray's website and contact info:
Email Ray at [email protected]
www.salesfunnel.com
www.wholebrainselling.com
https://www.linkedin.com/in/rayleone1/
Jeffrey Shaw is a business coach for uncommon entrepreneurs, a podcast host and the author of the book Lingo: Discover Your Ideal Customers Secret Language and Make Your Business Irresistible.
During our interview we discuss:
- Jeffrey shares how he pivoted from being a successful photographer to coaching entrepreneurs.
- He shares the top strategies he uses to get new coaching clients and it's NOT paid advertising.
- Jeff shares his #1 growth strategy.
- He shares why he believes the 80/20 principal is outdated and not ideal when trying to grow a successful business.
- Jeff talks about why it's important to say NO to doing business with prospects that are NOT your ideal customer.
- He talks about the 2 reasons why most businesses fail.
- Jeff shares the 5 steps to define your ideal customer.
- Jeff shares his favorite growth tools/software.
- He also recommends his favorite book.
Jeff's website:
- www.jeffreyshaw.com/growthexperts
Luis Congdon was born in Columbia where after his mothers death he was homeless for several years. He came to the US and graduated from college and eventual started his entrepreneurial journey. He is now the host of the Thriving Launch podcast, an author/writer, consultant, speaker and internet marketer. He specializes in internet marketing, podcasting and organic Facebook marketing to help grow your business.
During our interview we discuss:
- Luis shares a quick story on how he became an entrepreneur.
- He also shares why podcasting has become such a popular medium for entrepreneurs, coaches and brands.
- Luis shares 4 steps to help you start your own podcast.
- We discuss the 3 biggest mistakes that people make when it comes to creating podcasting.
- Luis shares how podcast hosts get consulting clients by potential prospects as a guest on their show.
- Luis shares 2 things he would do differently if he launched his podcast all over again.
- He shares his favorite growth tool/software.
- Luis shares a book he thinks anyone in the audience can learn from.
Luis's website:
www.ThrivingLaunch.com
Jean Ginzburg is a digital marketing expert with more than 10 years of industry expertise. She is the CEO of Ginball Digital Marketing which helps companies scale revenue, optimize sales/marketing processes and improve productivity.
Jean is also an amazon best selling author of the book, "Win New Customers: How to Attract, Connect, and Convert More Prospects into Customers in 60 Days Using Digital Marketing".
During our call we discuss:
- How entrepreneurs can best identify their ideal target marketing. (Customer avatar)
- Jean shares the #1 way that her companies uses to get new digital marketing clients.
- Jean shares what she would do different to grow faster if they had to start over as an entrepreneur.
- She shares her favorite growth tool/software.
- Jean also recommends her favorite book.
Jean's websites:
To get a FREE copy of her book "Win New Customers" go to www.winnewcustomers.online
www.linkedin.com/in/jeanginzburg
John Hall is the CEO of Influence & Co. a well known content marketing agency, a top rated keynote speaker who also writes for Forbes and Inc. and has contributing to over 50 other publications. He's the author of the hit book "Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You" which is how I heard about him. Last but not least his company has been ranked #239 on the Inc. 5000 fastest growing company list.
During our interview we discuss:
- John shares the revenue #'s that allowed his company to be ranked on Inc. 500 three years in a row.
- John shares how they got customers during the early startup days.
- Then he shares the #1 strategy that they use to get new clients today.
- We talk about how to become a fearless entrepreneur.
- John talks about his favorite form of content and why.
- He shares a few tips on how both companies and personal brands can build influence in a noisy world.
- John defines content triggers and why they are important.
- John shares the biggest mistakes he sees marketers, bloggers and personal brands making when it comes to content marketing.
- He shares his favorite growth tools/software he uses to help grow his content marketing agency.
- John shares his favorite book that he suggest we all read.
John's websites:
www.influenceandco.com
Twitter @johnhall
https://www.linkedin.com/in/johnhall4/
Zach Cornett is the founder and CEO of Zquared which is digital retail marketing firm which specializes in Amazon. The company works with brands like Sovereign Silver, Ascent Protein, Freeze Sleeve, Tiger tail, Dr. Mercola and more.
During my call with Zach we discuss:
- Zach shares his prediction on what the future of Amazon selling will look like.
- We talk about how he got his first brand client.
- Then Zach talks about his #1 strategy for getting new brand clients today.
- Zach shares his plans for scaling the business.
- Zach helps by giving a few tips for new people looking to just get started on Amazon.
- We talk about the best strategies the Zach is using today to help drive sales through Amazon for his clients.
- We also discuss the biggest mistakes that Zach sees brands making on Amazon.
- Zach shares his favorite growth tool/software.
- Zach recommends one of his favorite recent books.
Zach's websites:
www.zquared.com
You can email Zach direct at [email protected]
From the publisher's feed