this episode challenges the common misconception that growth is a straightforward path to success. We know that true growth involves navigating a complex process of experimentation, failure, and adaptation.

We also stresses the importance of building sustainable systems and fostering long-term customer engagement, rather than solely focusing on short-term gains.

The critical role of distribution, retention, and a growth mindset in achieving sustainable success, while cautioning against the pitfalls of premature scaling and the myth that growth always equates to profitability.

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