Kimberly Friedman, OD FAAO, is an optometric physician and serves as Vice President of Education and Scientific Affairs at PRN Vision Group, a company that provides evidence-based omega-based nutraceuticals and ocular health products to support eye care professionals and patients worldwide. Under her medical education leadership, PRN Vision Group and its brands (including EyePromise) hold the top-selling dry eye nutraceutical product in the US, are distributed in over 20 countries, and have achieved rapid sales growth through high-quality education. Dr. Friedman is also a Founding Partner of Moorestown Eye Associates, a recognized media consultant, and one of the nation’s few optometrists with a recurring segment on major market television.

In this episode…

In today’s healthcare world, patients are more informed than ever. However, that doesn’t always mean they truly understand their treatment options. How can doctors simplify complex science into clear, trustworthy advice that motivates patients to follow through on care plans instead of feeling “sold to”?

According to Dr. Kimberly Friedman, a seasoned optometrist and medical education expert, it all starts with communication rooted in trust and clarity. She explains that the same skills doctors use daily in the exam room — distilling medical science into relatable language — are the foundation of effective patient education. Dr. Friedman highlights that using analogies, prescribing with confidence, and taking a stepwise approach to recommendations all build stronger compliance. By focusing on understanding rather than sales, practitioners can elevate patient outcomes while strengthening long-term relationships built on credibility.

In this episode of the Cleinman Connect Podcast, Kim Carson sits down with Dr. Kimberly Friedman, Vice President of Education and Scientific Affairs at PRN Vision Group, to discuss how to educate patients on treatment plans without overwhelming them. They talk about using analogies to simplify complex science, fostering trust through confident recommendations, and evolving with new research in ocular nutrition. Dr. Friedman also shares advice on balancing clinical integrity with practice growth.