You didn’t start your practice to feel trapped inside it. Yet somewhere along the way, longer hours became normal. Days off felt stressful. And the idea of stepping away—even briefly—started to feel impossible. If you’ve ever thought, “If I’m not there, everything falls apart,” you’re not alone.

In this episode of Eye Own a Business, Dr. Ruth Mannschreck shares a powerful story that began with a personal crisis—and led to a complete rethinking of how a practice can run. What started as a necessity turned into a blueprint for freedom. Not by working harder. Not by sacrificing care or growth. But by building the right systems, empowering the right people, and leading in a fundamentally different way.

This conversation isn’t about shortcuts or “hacks.” It’s about a shift—from being the engine of your practice to becoming its architect. This episode shows you what’s possible when your business finally supports your life, not the other way around.

In this episode, you’ll learn:

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You don’t need more motivation—you need a better system.

Every January, you promise yourself this year will be different. You set goals with good intentions, real excitement, and a desire to grow. But then real life shows up—patients, staff issues, unexpected fires—and slowly, quietly, those goals fade into the background. Not because you don’t care. Not because you’re lazy. But because the way most goals are set almost guarantees they won’t survive real life.

In this episode of Eye Own a Business, we flip the script on traditional goal setting. You’ll learn why annual goals feel inspiring—but fail you when execution matters most. More importantly, you’ll discover a simple, human framework that replaces pressure with clarity, overwhelm with focus, and frustration with momentum.

In this episode, you’ll learn:

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If you’ve ever watched a dry eye patient nod along… then disappear, stall, or come back unchanged, this episode will feel like a reset. Because the truth is: dry eye isn’t just “bad tears.” It’s stress, sleep, diet, inflammation, screens, habits—and a patient who’s overwhelmed by one more thing to do.

In this conversation, ophthalmologist Dr. Laura Periman (the “Dry Eye Master”) shows you how to reorient patients without lecturing or shaming them. You’ll hear how she uses simple, memorable language (and humor) to build trust, create momentum, and help patients actually stick with change. And with Science-Based Health’s Zach Denning, you’ll learn how to recommend supplements and lifestyle tools confidently—without feeling like you’re “selling.”

Hit play if you’re ready to stop chasing symptoms—and start creating real, lasting results for your dry eye patients.

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The future of optometry is evolving, and today’s new grads have different expectations, career goals, and challenges than ever before. In this episode, I sit down with Howard Purcell, OD, FAAO, President and CEO of New England College of Optometry, to discuss what the next generation of optometrists really wants—from practicing to the full extent of their licensure to navigating student debt and business ownership. We also explore the shifting dynamics between experienced ODs and new graduates, the role of AI and technology in optometry’s future, and how seasoned doctors can mentor and attract young talent to their practices.

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You might be leaving thousands of dollars on the table in contact lenses every year—and not even know it.

If you’ve ever stared at your CL numbers and thought, “We’re busy… so why isn’t this more profitable?” this episode is for you.

In this conversation, you’ll step into the shoes of a practice owner who stopped guessing and started treating contact lenses like a real profit engine. Dr. Justin Bazan didn’t do it by chasing every new brand or arguing over pennies per box—he did it by simplifying. He chose the right partners, leaned into key relationships, and built a strategy that rewards his practice for doing what’s best for patients.

If you’ve ever felt overwhelmed by vendors, confused about rebates, or frustrated that your associate isn’t on board with your preferred brands, you’re not alone. Justin has been there—and he walks you through the exact mindset and moves that changed everything, including why going deeper with fewer companies created more freedom, not less.

By the end, you’ll see your CL line differently: not as a chaotic cost center, but as a focused, trackable, and highly profitable part of your business.

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In this conversation with Dr. Brianna Rhue, you’ll step into a new way of thinking about your practice: not as a small business desperately trying to keep up with tech, but as a tech-enabled practice that happens to deliver incredible eye care. Instead of treating AI like a buzzword or a threat, you’ll see how it becomes the quiet engine behind smoother days, fewer bottlenecks, and more time with patients.

Brianna doesn’t sugarcoat the reality: ODs who ignore this shift will feel more irrelevant over time. But she also shows you a path that feels doable, even if you’re not “techy” and you’re already maxed out. From missed calls and broken systems to data you never use and staff who are stuck doing mundane work, she’ll show you how AI can quietly take weight off your shoulders while you stay firmly in control.

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In this episode, you’ll step into one of the most overlooked opportunities in eye care—an opportunity that affects every patient over 40 and can quietly transform the way your practice grows.

Dr. Amanda Nanasy shares a story most of us forget: presbyopia isn’t just a refractive change… it’s an emotional moment. It’s the instant a patient realizes their vision—and their identity—is shifting. And for many, it feels like a reminder that time is moving faster than they’d like.

But inside that discomfort is massive potential.

You’ll hear how simple conversations, better expectations, and a patient-centered fitting process can turn frustration into relief… uncertainty into confidence… and lost revenue into lifelong loyalty.

If you’ve ever rushed through a presbyope conversation, avoided bringing up multifocal lenses, or assumed a patient “wouldn’t be interested,” this episode will change how you approach these moments.

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In this episode, you’ll step into a challenge almost every practice owner faces—but few want to admit: you’re surrounded by data… and still making decisions based on gut feel.

Alongside Cathy Firman from GPN, you’ll walk through what happens when you stop guessing and start listening to what your practice is already trying to tell you—through revenue per exam, capture rate, staff performance, and the quiet leaks that add up over time.

If you’ve ever felt overwhelmed by dashboards, unsure where to focus, or hesitant to “look under the hood,” this episode will help you take your first clear step. Because when you learn to read the data, you don’t just run a healthier practice—you lead with confidence instead of reaction.

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In this episode, you’ll step inside a world few of us ever see—one where every decision carries weight, pressure is constant, and clarity is non-negotiable.

Last week, I spent a day learning from a retired Air Force fighter pilot, and what struck me wasn’t the complexity of the cockpit or the intensity of the mission. It was how much their world mirrors ours. Because while we may not be flying at 500 knots, many practice owners feel like they’re in a dogfight every single day—reacting, scrambling, and hoping things don’t fall apart.

This episode is about what happens when you stop reacting and start leading with intention.

You’ll hear how fighter pilots plan, communicate, execute, and learn with a level of focus that turns chaos into clarity. And more importantly, you’ll discover how those same tools can bring direction, confidence, and momentum back into your practice.

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In this episode, you’ll discover how world-class thinkers approach leadership, communication, and growth—and how their lessons can transform your practice.

What can an optometrist learn from the CEO of Disney, a best-selling author on sales, and a self-made billionaire who started a company with $5,000? As it turns out—everything.

You’ll hear what happens when clarity replaces complexity, when confidence replaces hesitation, and when action replaces perfection. You’ll see how persuasion becomes service, how storytelling turns strategy into movement, and how purpose fuels persistence long after motivation fades.

If you’ve ever felt stuck managing the business side of your practice or wondered how to lead and grow without losing yourself in the chaos, this episode will challenge the way you think about what’s possible.

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