EYE OWN A BUSINESS

By IDOC

What does your dream optometry practice look like, and are you ready to make it a reality?

Whether you’re an established owner, an aspiring optometrist, or someone looking to grow within the field, E... more

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FAQs about EYE OWN A BUSINESS:

How many episodes does EYE OWN A BUSINESS have?

The podcast currently has 72 episodes available.

EYE OWN A BUSINESS episodes:

January 21, 2025 The Future is Now: AI Applications in Optometry You Can Use Today
In this episode, Steve sits down with Ankit Patel to discuss the integration of AI in his optometry practice. They explore various applications of AI, from enhancing hiring processes and staff training to streamlining operations and creating SOPs. Ankit shares practical advice on leveraging AI tools like ChatGPT and Claude, highlights the current capabilities and limitations of AI, and reflects on its future potential in the eyecare field.

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37min
January 14, 2025 But I Don’t Sell - Ethical Strategies for Boosting Sales in Eyecare
In this episode, Dr. Steve Vargo addresses the topic of selling within the eyecare industry. He emphasizes the need to reconceptualize selling not as a pushy tactic, but as an extension of patient care. Drawing from his book, 'But I Don’t Sell,' Dr. Vargo discusses the importance of understanding patient needs, emotional drivers behind decision-making, the 'trust gap,' and strategies to overcome common objections. He offers actionable tips like asking better questions, clearly communicating value, and creating a sense of urgency to enhance patient outcomes and practice revenue. The episode aims to reduce the stigma around selling and help eye care professionals provide better, more ethical care.

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Interested in an optometry specialty? Join our community FB group! https://www.facebook.com/groups/idocspecialty

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18min
January 07, 2025 Starting Small, Growing Big: Dr. Davison’s Blueprint for Dry Eye Success
In this insightful episode, Dr. Steve Vargo interviews Dr. Janelle Davison, a leader in dry eye therapy and owner of Brilliant Eyes Vision Center and Premier Dry Eye Spa. Dr. Davison offers advice for ODs looking to grow their dry eye services, starting with simple steps and gradually advancing their offerings. The episode underscores the significance of combining innovation with tradition to achieve lasting success in dry eye management and patient satisfaction.

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Watch our Podcast Video on YouTube

Interested in an optometry specialty? Join our community FB group! https://www.facebook.com/groups/idocspecialty
...more
33min
December 17, 2024 Staff Conflict is Inevitable: How to Embrace it and Manage it Effectively
In this episode of Eye Own a Business, host Steve Vargo dives into the often-dreaded topic of workplace conflict, reframing it as an opportunity for growth rather than a threat to harmony. Drawing from personal experiences, leadership workshops, and compelling research, Steve explains why conflict is a natural and even beneficial part of team dynamics—when managed effectively.
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13min
December 10, 2024 Could Your Patient’s Headache Journey End with You?
In this episode, Dr. Vargo converses with Dr. Amanda Nanasy, an expert in neuro-optometric rehab in South Florida. They delve into the potential for optometrists to treat patients with headaches more effectively, challenging common assumptions and exploring practice-building opportunities. Dr. Nanasy shares her methods for diagnosing and treating headaches, the role of Neurolens technology, and the importance of patient and provider education. Additionally, she provides insights into managing referrals and co-managing with other healthcare providers to enhance patient outcomes.

Follow our Podcast on All Available Platforms
Follow our Podcast on Instagram
Follow IDOC on Facebook
Follow IDOC on LinkedIn
Watch our Podcast Video on YouTube

Interested in an optometry specialty? Join our community FB group! https://www.facebook.com/groups/idocspecialty
...more
45min
December 03, 2024 Why One-on-One Meetings Are the Key to Thriving Teams
In this episode, Dr. Steve Vargo discusses the transformative power of one-on-one meetings with Dr. Steven Rogelberg. Dr. Rogelberg, an organizational psychologist and author of acclaimed books on meetings, explains how effective one-on-one meetings can improve team culture, boost productivity, and enhance employee retention. They dive into why bad meetings fail, the benefits of one-on-one meetings over team meetings, and how leaders can structure these interactions for maximum impact.

Watch Episodes on YouTube at Eye Own a Business - YouTube
Follow us on Instagram at https://www.instagram.com/eyeownabusiness/
Facebook https://www.facebook.com/IDOC.OptometricAlliance
LinkedIn https://www.linkedin.com/company/idoc

Interested in an optometry specialty? Join our community FB group https://www.facebook.com/groups/idocspecialty
...more
27min
November 12, 2024 Precise and Personalized: Customizing Patient Care with New Technology
In this episode, industry experts Dr. Jessilin Quint and Dr. Janelle Davison share their insights on integrating new technologies in optometry practices. They discuss the impact of innovation on patient care, particularly through the lens of dry eye treatments and the new Precision7 contact lenses. The conversation covers strategies for convincing both staff and patients to adopt new technologies, emphasizing patient comfort, innovative treatment plans, and the importance of clear communication. The episode also touches on the benefits of the new Precision7 lenses, including its intuitive one-week disposable schedule, sustained comfort, and blue light filtering technology.

WATCH EPISODES ON YOUTUBE
Resources for Independent Optometrist!
Follow Us on Instagram - EyeOwnABusiness
If you are interested in more ways to help your business IDOC has great resources!
2023 Optometry Benchmarks Report Download
How is Your Website Really Performing? Free Website Audit
Case Study: See The Strategies Needed to Say Relevant in The Market
...more
43min
October 29, 2024 How to Respond When Parents Say, ‘Not Interested’
In this episode, Dr. Steve Vargo and Dr. Justin Kwan from CooperVision discuss how optometrists can effectively respond when parents say "not interested" to myopia management recommendations. They share insights gathered from a recent workshop with over 60 doctors and explore strategies to handle patient objections with empathy and clarity.

WATCH EPISODES ON YOUTUBE
Resources for Independent Optometrist!
Follow Us on Instagram - EyeOwnABusiness
If you are interested in more ways to help your business IDOC has great resources!
2023 Optometry Benchmarks Report Download
How is Your Website Really Performing? Free Website Audit
Case Study: See The Strategies Needed to Say Relevant in The Market
...more
35min
October 15, 2024 From One Location to Six: Dr. Garrett Whitmore’s Secrets to Practice Growth
In this episode, Dr. Steve Vargo interviews Dr. Garrett Whitmore, a successful optometry practice owner who expanded from one to six locations, doubling revenue multiple times. Dr. Whitmore shares insights into the challenges of scaling a practice, emphasizing the importance of leadership, systems, culture, and marketing. He discusses the role of strategic planning and communication, offers strategies for maintaining consistency across multiple locations, and highlights the benefits of utilizing third-party services. The conversation also touches on effective partnership communication and the impact of structured marketing strategies on practice growth.
WATCH EPISODES ON YOUTUBE
Resources for Independent Optometrist!
Follow Us on Instagram - EyeOwnABusiness
If you are interested in more ways to help your business IDOC has great resources!
2023 Optometry Benchmarks Report Download
How is Your Website Really Performing? Free Website Audit
Case Study: See The Strategies Needed to Say Relevant in The Market

...more
57min
October 01, 2024 The Power of Failure: Learning from What Doesn’t Work
In this episode, Dr. Steve Vargo challenges traditional notions of business success by emphasizing the importance of embracing failure. Contrasting the usual focus on success strategies, Dr. Vargo advocates for taking risks and learning from failures, highlighting how an experimental mindset can drive growth and innovation in optometry practices. Through practical examples and industry insights, he illustrates how small, low-risk tests can provide valuable data and lead to significant improvements. He also emphasizes building a culture of experimentation within practices and encourages staff empowerment to test new ideas.
WATCH EPISODES ON YOUTUBE
Resources for Independent Optometrist!
Follow Us on Instagram - EyeOwnABusiness
If you are interested in more ways to help your business IDOC has great resources!
2023 Optometry Benchmarks Report Download
How is Your Website Really Performing? Free Website Audit
Case Study: See The Strategies Needed to Say Relevant in The Market

...more
18min

FAQs about EYE OWN A BUSINESS:

How many episodes does EYE OWN A BUSINESS have?

The podcast currently has 72 episodes available.

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