EYE OWN A BUSINESS

By IDOC

What does your dream optometry practice look like, and are you ready to make it a reality?

Whether you’re an established owner, an aspiring optometrist, or someone looking to grow within the field, E... more

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FAQs about EYE OWN A BUSINESS:

How many episodes does EYE OWN A BUSINESS have?

The podcast currently has 76 episodes available.

EYE OWN A BUSINESS episodes:

February 18, 2025 The CLEAR Sales Model: A Simple Approach to Selling Eyewear
In this podcast episode, we tackle the often uncomfortable topic of 'selling' in the eye care profession. Despite being trained primarily as clinicians, optometrists and opticians can greatly benefit from understanding effective sales techniques. Host Steve Vargo introduces the CLEAR Sales Model - a simple, repeatable system that helps guide patients through the eyewear selection process. The model stands for Connect with the patient, Listen actively, Educate on options, Address concerns, and Recommend the best solution. Through this approach, eye care professionals can enhance patient trust, improve sales without feeling pushy, and ultimately ensure patients walk away with the best vision solutions.

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23min
February 11, 2025 Stop Jonesin’…measure your success against your own purpose, not someone else’s
In this episode originally aired on the 20/20 Money podcast, certified financial planner Adam Cmejla and Dr. Steve Vargo discuss the importance of staying true to one's vision and passion in practice ownership. The conversation highlights common pitfalls such as the temptation to mimic other successful practices and urges optometrists to avoid unnecessary comparisons. Steve shares insights on identifying and focusing on activities that align with one's vision, experimenting with new ideas, and making well-considered decisions in practice management. The episode also emphasizes the importance of learning from failures, finding joy and passion in one's work, and balancing financial success with personal fulfillment.

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50min
February 04, 2025 The Admin Day Trap: How to Reclaim Your Time and Grow Your Practice
Are you stuck in the “Admin Day” mindset, drowning in tasks that keep you from growing your practice? In this episode, Steve and guest Adam Cmejla challenge the way optometry practice owners think about time management, delegation, and productivity. They explore why so many ODs struggle to let go of certain tasks, how opportunity cost affects practice growth, and why saying no to low-value activities can be the key to scaling successfully.

Tune in to learn actionable strategies for reclaiming your time, avoiding burnout, and focusing on what truly moves the needle in your business and personal life. Plus, Adam shares his “Next Best Step” framework to help you start making immediate changes.

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51min
January 28, 2025 Embracing and Implementing Change in Your Practice
In this episode of Eye Own a Business, Steve welcomes practice management experts Sharon Carter and Lynn Lawrence to discuss their keynote presentation, How to Embrace Change and Implement It, which will be delivered at the upcoming IDOC Connection conference in February. The conversation explores why change is challenging in optometry practices, how to implement it effectively, and the critical role leadership plays in navigating change. Sharon and Lynn share insights on overcoming resistance, building strong teams, and developing processes that drive success.

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1h 2min
January 21, 2025 The Future is Now: AI Applications in Optometry You Can Use Today
In this episode, Steve sits down with Ankit Patel to discuss the integration of AI in his optometry practice. They explore various applications of AI, from enhancing hiring processes and staff training to streamlining operations and creating SOPs. Ankit shares practical advice on leveraging AI tools like ChatGPT and Claude, highlights the current capabilities and limitations of AI, and reflects on its future potential in the eyecare field.

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37min
January 14, 2025 But I Don’t Sell - Ethical Strategies for Boosting Sales in Eyecare
In this episode, Dr. Steve Vargo addresses the topic of selling within the eyecare industry. He emphasizes the need to reconceptualize selling not as a pushy tactic, but as an extension of patient care. Drawing from his book, 'But I Don’t Sell,' Dr. Vargo discusses the importance of understanding patient needs, emotional drivers behind decision-making, the 'trust gap,' and strategies to overcome common objections. He offers actionable tips like asking better questions, clearly communicating value, and creating a sense of urgency to enhance patient outcomes and practice revenue. The episode aims to reduce the stigma around selling and help eye care professionals provide better, more ethical care.

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18min
January 07, 2025 Starting Small, Growing Big: Dr. Davison’s Blueprint for Dry Eye Success
In this insightful episode, Dr. Steve Vargo interviews Dr. Janelle Davison, a leader in dry eye therapy and owner of Brilliant Eyes Vision Center and Premier Dry Eye Spa. Dr. Davison offers advice for ODs looking to grow their dry eye services, starting with simple steps and gradually advancing their offerings. The episode underscores the significance of combining innovation with tradition to achieve lasting success in dry eye management and patient satisfaction.

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33min
December 17, 2024 Staff Conflict is Inevitable: How to Embrace it and Manage it Effectively
In this episode of Eye Own a Business, host Steve Vargo dives into the often-dreaded topic of workplace conflict, reframing it as an opportunity for growth rather than a threat to harmony. Drawing from personal experiences, leadership workshops, and compelling research, Steve explains why conflict is a natural and even beneficial part of team dynamics—when managed effectively.
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13min
December 10, 2024 Could Your Patient’s Headache Journey End with You?
In this episode, Dr. Vargo converses with Dr. Amanda Nanasy, an expert in neuro-optometric rehab in South Florida. They delve into the potential for optometrists to treat patients with headaches more effectively, challenging common assumptions and exploring practice-building opportunities. Dr. Nanasy shares her methods for diagnosing and treating headaches, the role of Neurolens technology, and the importance of patient and provider education. Additionally, she provides insights into managing referrals and co-managing with other healthcare providers to enhance patient outcomes.

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Interested in an optometry specialty? Join our community FB group! https://www.facebook.com/groups/idocspecialty
...more
45min
December 03, 2024 Why One-on-One Meetings Are the Key to Thriving Teams
In this episode, Dr. Steve Vargo discusses the transformative power of one-on-one meetings with Dr. Steven Rogelberg. Dr. Rogelberg, an organizational psychologist and author of acclaimed books on meetings, explains how effective one-on-one meetings can improve team culture, boost productivity, and enhance employee retention. They dive into why bad meetings fail, the benefits of one-on-one meetings over team meetings, and how leaders can structure these interactions for maximum impact.

Watch Episodes on YouTube at Eye Own a Business - YouTube
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Interested in an optometry specialty? Join our community FB group https://www.facebook.com/groups/idocspecialty
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27min

FAQs about EYE OWN A BUSINESS:

How many episodes does EYE OWN A BUSINESS have?

The podcast currently has 76 episodes available.

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