Power Hour Optometry

Most practice owners know the feeling.

A staff member brings you a problem. You make the decision. Another problem shows up. You solve that one too.

And before long, you become the person every issue, decision, and bottleneck has to pass through.

Then comes the question:

Why doesn't my team care as much as I do?

In this week's Power Hour, host Eugene Shatsman sits down with Jamie Ramsden, CEO & Founder of Adastra Leadership and author of Let's Go: How Great Leaders Shape the Future, to challenge the way practice owners think about that problem.

Most practice owners have asked themselves some version of this question:

If I could start over knowing everything I know today, what would I do differently?

Dr. Jennifer Stewart actually got the opportunity to find out.

After spending 15 years helping build a successful multi-doctor practice, she sold her ownership stake, stepped away from patient care, and spent time teaching, consulting, speaking, and learning from practices across the country.

Then she decided to start again.

But this time, she designed the practice around everything she had learned about how patients shop, how they make buying decisions, and what makes an optical experience feel completely different from simply picking frames off a wall.

The result is Look New Canaan, a deliberately small, highly curated optical where patients typically generate $1,000- $1,200 in revenue per visit, capture runs around 80%, and roughly half of patients may purchase two or three pairs at the time of their exam.

In this week's Power Hour, host Eugene Shatsman sits down with Dr. Stewart to unpack exactly what she does differently, and why many of the ideas driving those numbers can be applied in almost any independent practice.

What if one of the biggest opportunities to grow your practice had absolutely nothing to do with attracting more patients?

No additional doctor. No new equipment. No bigger marketing budget.

Just getting significantly better at what is already happening inside your four walls.

In this week's episode of Power Hour, host Eugene Shatsman sits down with Jamie Rosin, Co-Author and Creator of Eyecare B.O.S.S., following the first Eyecare B.O.S.S. Live event to unpack one of the biggest discoveries practice owners made in the room:

Many practices are already sitting on hundreds of thousands, or even millions of dollars in unrealized opportunity.

And the opportunity may be hiding inside metrics most owners already track.

What if an optometrist working four days a week, with no associate doctors, could generate nearly $1.5 million in annual collections from a practice that sells no glasses or contact lenses?

That alone makes this practice unusual. But the more interesting question is how?

In this week's episode of Power Hour, host Eugene Shatsman sits down with Dr. Kerry Reeves, Owner of Advanced Eye Care, to unpack the systems, patient psychology, and follow-through processes behind a remarkably different practice model.

At his primary location, Dr. Reeves sees patients four days a week, has no associate OD, and generated approximately $1.49 million in collections last year, with no revenue from glasses or contact lens sales and only a relatively small product component from dry eye and skincare.

His explanation for how the practice works is surprisingly simple: systems.

What if your next big optical growth opportunity has nothing to do with bringing more patients through the door?

What if it is already sitting on your frame board?

This week's Power Hour was recorded live on stage at Eyecare B.O.S.S. Live, where Eugene Shatsman sat down with Kayla Ashlee, CEO & Founder of SPEXY, to dig into what hundreds of independent opticals are revealing about inventory, capture, pricing, merchandising, and patient buying behavior.

And some of what Kayla is seeing should make practice owners question how their optical is being managed.

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Patients are waiting longer. They are more concerned about cost. Practices are feeling the pressure of the economy.

None of that is particularly surprising.

But then the latest industry data shows something much more interesting:

When certain patients do come in, and when they decide to buy, they appear willing to spend considerably more.

In this week's episode of Power Hour, host Eugene Shatsman sits down with Kris Stevens, Vice President of Research at The Vision Council, to unpack some of the freshest data available on what is actually happening inside the optical market.

And this is not a small sample.

The Vision Council is analyzing roughly 2.2–2.5 million transactions per year, alongside recurring consumer research and direct feedback from providers across the country.

The picture that emerges is complicated, but hidden inside the numbers are some very clear opportunities for independent practices.

What would change inside your practice if you stopped thinking of the optical as simply where patients go after the exam, and started thinking about it as a place people genuinely want to shop?

That question sits at the center of this week's Power Hour.

In this week's episode, host Eugene Shatsman sits down with David Friedfeld, President and Co-Owner of ClearVision Optical, a 78-year-old family-owned frame distributor serving roughly 10,000 customers and shipping between 1.5 and 2 million frames annually. That scale gives David a unique view into how consumers are changing, and what independent practices may be missing.

And the conversation keeps coming back to one issue:

Independent optometry may be very good at delivering eye exams. But is it equally good at creating a shopping experience?

For years, the conversation with AMD patients has largely been about one thing:

How do we slow this down?

But Dr. Dalton Brothers and Dr. Chris White are having a very different conversation with their patients today – they talk about how to maintain and improve it.

In this week's episode of Power Hour, Eugene Shatsman sits down with Dr. Dalton Brothers, Owner and Founder of Brothers Vision Consulting and OD at Brothers, Bezold & Associates, and Dr. Chris White, OD at San Juans Vision Source, to explore how they are using photobiomodulation with AMD patients: what the evidence suggests, what they are seeing clinically, and what this emerging treatment model could mean for both patients and practices.

Dalton now has roughly 200 AMD patients in treatment. Chris treated his first patient less than a year ago and has already built more than 40 cases while adding another two to three patients in a typical week.

And they brought real-world cases to prove why they are paying attention.

What if one of the biggest opportunities in your back-to-school schedule did not require more chair time?

Dr. Kate Daluyin has built a highly successful myopia management program inside Vision Source Studio 20/20, and one part of her process immediately caught Eugene's attention.

When Dr. Daluyin identifies a child who needs myopia management, most of the deeper conversations with the family happen virtually.

And roughly 60-65% of those virtual consultations result in enrollment in a $4,500, 24-month myopia management program.

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Are you reading The Eyecare B.O.S.S. yet?

Thousands of copies of the growth manual have already been sold, but the book is only the beginning. If you're ready to start implementing the systems inside your own practice, visit EyecareBoss.com

There are more than 40 free tools available to download, including the same tools used with practices to help turn the concepts in the book into execution.

And the results are worth paying attention to.

Across a year-long study involving approximately 25 practice locations, participating practices saw average:

Refractions increase 19.4%. Revenue increase 23.9%.

In a market where much of the industry is flat, those results stand out.

You can use the book and tools independently, work alongside other practice owners in a group, or get one-on-one coaching support. Your call.

Your dream practice is waiting for you. Visit EyecareBoss.com

How many good ideas have disappeared inside your practice?

You heard something at a conference, identified a new revenue opportunity, and told the team what needed to change.

Everyone agreed. But then, a few weeks later, you realized nobody was really doing it anymore.

That is not an idea problem. It is an execution problem.

This week on Power Hour, host Eugene Shatsman sits down with Co-Creator of The Eyecare B.O.S.S., Jamie Rosin, to break down the exact framework they use to turn practice improvements into behaviors that actually stick.

And this episode is extremely practical.

Eugene and Jamie break down the framework step by step — from finding the opportunity, to getting your team behind it, to making sure it does not quietly die three weeks later.

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The Eyecare B.O.S.S. — Business Optimization & Scalability System — brings together Accountability, Revenue, People, Patient Experience, and Data to help independent practices build more predictable growth and stronger execution.

Visit eyecareboss.com to access tools, resources, master classes, and additional support for implementing the system inside your practice.