Optometry is evolving, and the data is clear - 2025 is the year to take action.

In this week’s Power Hour, Eugene Shatsman hosts Ashley Mills, CEO of The Vision Council, and Alysse Henkel, VP of Research & Insights, to uncover two game-changing topics: the revamped Vision Expo East 2025 and exclusive, hot-off-the-press industry data.

Industry leader Jamie Rosin scaled his practice to over 50 locations and grew revenue by millions. Want to learn the exact strategies he used? Keep reading.  

This episode is all about driving exponential growth in optometry practices - not through guesswork or big leaps, but through small, impactful changes in critical areas. Together, host Eugene Shatsman and Jamie reveal the strategies, metrics, and behaviors that transform a $1M practice into $1.65M while minimizing costs and maximizing profitability. 

Optometry has transformed significantly over the last 13 years, but are you adapting quickly enough? In the first episode of Season 13 of Power Hour, host Eugene Shatsman sits down with the show’s original host, Dr. Gary Gerber, to reflect on the past, unpack lessons learned, and craft a plan for 2025.

Are you leaving revenue on the table? 

In this week’s Power Hour, Dr. Chris Wolfe reveals how rethinking your metrics can transform your practice. This isn’t just about working harder - it’s about uncovering the hidden potential in your patient care and business strategy. Dr. Wolfe explains how to use key metrics like revenue per OD hour, patient lifetime value, and prevalence data to uncover hidden growth opportunities in your practice. 

What if the key to growing your practice was reimagining your entire approach to business? In this episode of Power Hour, host Eugene Shatsman welcomes Ross Bernstein, a renowned business strategist and keynote speaker who has worked with Fortune 500 companies and top organizations worldwide. Drawing from over 25 years of experience and lessons learned from interviewing thousands of top athletes and business leaders, Ross delivers practical, actionable strategies to help you rethink how you approach practice growth. 

Are you ready to rethink how your practice generates revenue per patient? Most strategies focus on optical sales, capture rates, or multiple pair promotions - but what if there’s a completely different way to approach it? Dr. Todd Cohan shares his exact formula for transforming comprehensive exams into significant additional revenue through his unique strategy.

Have you ever wondered if dropping a vision plan could actually help your practice grow? It’s a tough decision, but one that could reshape your patient relationships and increase your practice’s revenue. In this week’s Power Hour episode, Eugene Shatsman speaks with Steve Alexander, a consultant with over 20 years of experience in eye care, to tackle the question so many optometrists wrestle with. 

AI is everywhere you turn these days, but let’s face it - talking about it and actually putting it to work are two very different things. We’re past the stage of “should I be thinking about AI?” and firmly in the “what can I realistically do with AI right now?” zone. The truth is, if you’re not figuring this out, you risk falling behind. 

Are technology purchases in your practice delivering the value they promised, or are they just “white boxes in the closet”? In our latest episode of Power Hour, Eugene Shatsman talks with David Keith, a 25-year industry veteran and technology consultant, who breaks down the common pitfalls and winning strategies for making technology work for you. 

In the latest episode of Power Hour, Jordon Comstock discusses how membership plans can transform your optometry practice’s approach to patient care and revenue growth. With more than 100,000 patients already on membership plans in the dental world, Jordan dives into why this model works, especially for optometry. 

Instead of relying on managed care companies, imagine having patients pay you directly through a monthly fee you control. This gives you the flexibility to design benefits that align with your practice's needs. In fact, membership patients spend 4.5 times more annually, making this a powerful tool for increasing revenue and patient loyalty.