EyeCode Media

By Christopher Wolfe, OD, FAAO, Dipl. ABO

Digging Deep into Optometry... more

4.9

102102 ratings

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FAQs about EyeCode Media:

How many episodes does EyeCode Media have?

The podcast currently has 558 episodes available.

EyeCode Media episodes:

July 15, 2026 AWP: The Patient’s Story: Reframing Sales in Optometry
Aaron Werner and Daniel Palmer continue their discussion on sales, positioning, and patient communication by exploring the idea of “my story” versus “your story.” They unpack how optometrists can better understand what patients truly want, position the practice around those needs, and show up as the trusted guide rather than the hero in the patient’s story.

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Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision
...more
25min
July 13, 2026 The Chris Wolfe Podcast: Vitreous Health Formula: Ingredients & Benefits
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected]
https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth
...more
45min
July 08, 2026 AWP: Sales, Conviction, and the Patient Journey
Aaron Werner and Daniel Palmer discuss how optometrists can communicate recommendations with more clarity, conviction, and structure. They explore why patients resist “being sold,” how trust is built through better questions, why “no” is often the second-best answer, and how documenting the patient journey can reveal gaps that keep patients from accepting the care they need.
...more
52min
July 06, 2026 TVOL: The Vision Coaching Framework , Frances Bynum, Mike Rothschild then Steve Curran.
Most leaders want to help their teams grow, but many unintentionally create
dependency instead of development. In the final episode of the Coaching as Leadership
series, Ted McElroy introduces The Vision Coaching Framework — a practical coaching
model designed to help leaders ask better questions, create engagement, and develop
problem-solvers instead of people who simply wait for answers. This episode brings
together the core ideas from the first two episodes and turns them into a repeatable
process leaders can immediately begin using with their teams.
Ted walks through the framework step-by-step, from gaining clarity and identifying
success patterns to recognizing obstacles, self-sabotage tendencies, and the hidden
costs of saying “yes.” The conversation focuses on how engaged leaders create
healthier cultures by staying curious, simplifying next steps, and consistently coaching
the whole person — not just managing tasks or solving problems for others.
In this episode:
 Why advice-giving can create learned helplessness, and how curiosity builds
autonomy and engagement
 The core questions behind The Vision Coaching Framework, including success
signals, momentum, obstacles, and emotional triggers
 How simplicity, consistent next steps, and engaged leadership help create
thriving businesses and teams
Key Quote:
“The best businesses are led by leaders who engage their people. The businesses that
struggle are led by leaders who try to avoid their people.”
Resources Mentioned:
If you want the 10 transformational questions that anchor whole-person coaching,
download the Vision of Leadership Whole-Person Coaching Whitepaper. You can get
your copy at:
https://www.eyecodeeducation.com/products/digital_downloads/TVoLCoaching
...more
40min
July 02, 2026 The AWP: Leading Through Coaching, Communication, and Culture
Aaron talks with executive coach Alicia Henton about building stronger organizations through coaching, consulting, and communication. They explore leadership, culture, capacity versus capability, change management, and why clear communication is essential for helping teams align, grow, and pull in the same direction.

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Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision
...more
1h 14min
June 29, 2026 The Chris Wolfe Podcast: IT Security and HIPAA
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected]
https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth
...more
33min
June 25, 2026 The AWP: The Sales Mindset Every Comprehensive Optometrist Needs
After listening to Dr. Chris Wolfe’s discussion on the dangers of becoming a specialist at the expense of comprehensive care, Aaron explores a different challenge facing optometry: the reluctance to embrace sales. Drawing on Daniel Pink’s To Sell Is Human, he argues that ethical selling is simply helping patients trade time, money, effort, and trust for a better outcome. Through real-world examples, from contact lenses and IPL to restaurant servers and his own dentist, he explains why conviction, communication, and trust often matter more than clinical knowledge alone, and why becoming a better communicator may be one of the most valuable skills any healthcare professional can develop.

Chris Wolfe Podcast: The Danger of the Specialist to the Comprehensive Optometrist (https://podcasts.apple.com/us/podcast/eyecode-media/id1449429774?i=1000773685759)

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Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

...more
32min
June 22, 2026 The Chris Wolfe Podcast: The Danger of the Specialist to the Comprehensive Optometrist
----------------------
For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected]
https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth
...more
15min
June 22, 2026 The Chris Wolfe Podcast: The Real Question About Practice Managers
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected]
https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth
...more
15min
June 12, 2026 Compliance Corner: Navigating Modifiers in Optometry
In this episode of Compliance Corner, Dr. Chris Wolfe and Dr. John Rumpakis delve into the complexities of modifiers 25 and 59 in optometry. They discuss the importance of proper documentation, the implications of bundled services, and the clinical justifications for using these modifiers. The conversation emphasizes best practices for compliance and offers resources for further learning.

https://www.practiceperformancepartners.com/
...more
18min

FAQs about EyeCode Media:

How many episodes does EyeCode Media have?

The podcast currently has 558 episodes available.

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