In this lively episode of BookNerds, Kyle Klute, Dr. Brianna Rhue, and Dr. Aaron Werner dive into Daniel Pink’s To Sell is Human, exploring what it means to “sell” as healthcare professionals. They challenge the notion that sales is a dirty word and argue that every interaction—from patient care to team leadership—involves moving people. The trio discusses powerful takeaways around attunement, buoyancy, and clarity, along with practical frameworks for improving conversations, pitches, and influence in and out of the clinic. Plus, hear how Jungle Cruise, Dumb and Dumber, and AI tools like ChatGPT all tie in to the modern sales mindset.

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Join Chris Wolfe on EyeCode Media as he unpacks the intricacies of punctal occlusion, focusing on billing and documentation strategies. Discover how to navigate the challenges of providing top-notch patient care while ensuring proper compensation. This episode covers the use of modifiers, the importance of detailed documentation, and practical solutions to common billing issues. Tune in for expert insights that will empower eye care professionals to enhance their practice.

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In June's episode of BOOKNERDS, Kyle Klute, Brianna Rhue, and Aaron Werner dive into Jim Collins’ How the Mighty Fall. They explore the five stages of decline that can quietly destroy even the most successful businesses—and how doctors and practice owners can avoid them through discipline, alignment, and asking the right questions.

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In this special Aaron Werner Podcast takeover, Sophie Thune returns to explore the Working Genius profile of Skyler Werner—lead technician at Werner Optometry and Aaron’s son. After a fun and insightful first episode exploring Dr. Warner’s genius type, this follow-up digs into Skyler’s unique pairing: Enablement + Wonder, the “Idealistic Supporter.”

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Follow and join the conversation! Instagram: @aaron_werner_vision

Join Dr. Chris Wolfe as we delve into the role of AI in optometry practices. Discover insights from the Vision Source Gateway Tour, explore the balance between technology and human touch, and learn how to enhance patient care while embracing AI's potential. Tune in for actionable steps and thought-provoking discussions on the future of eye care

For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table!

[email protected]

https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective

Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts 

Show Sponsors: CooperVision MacuHealth

In this episode of The Aaron Werner Podcast, the team at Teem joins Aaron to share a compelling case study featuring Dr. Allen Chung and the transformative impact virtual assistants have had on his optometry practice. We unpack how Dr. Chung leveraged Teem’s support to drive a 38% increase in revenue over the course of a year—all while saving nearly 20 hours of clinical time each week.

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Follow and join the conversation! Instagram: @aaron_werner_vision

"In this candid conversation, Aaron Werner and Chris Wolfe reflect on a recent in-practice coaching session that sparked major transformations—from exam room communication to dry eye (now ocular surface disease) strategy and systems. They break down how simplifying processes, improving handoffs with inexpensive headset tech, and creating team ownership over care protocols led to immediate gains—including consistent product sales and tighter clinical flow.

Aaron also shares a powerful mindset shift: how adding suspense to patient conversations increases engagement and follow-through. Plus, they tease a future discussion about tracking metrics and the hidden toll of decision fatigue in high-performance practices.

Resources Mentioned:

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Follow and join the conversation! Instagram: @aaron_werner_vision

In this conversation, Aaron Werner and Ryne Wood reflect on their experiences at the Oakley 50th Anniversary event, discussing the brand's identity and its impact on their own practices. Ryne shares insights on managing multiple optometry practices across different states, emphasizing the importance of team management, autonomy, and effective communication. They delve into the significance of training and competency evaluations for staff, highlighting how structured meetings and KPIs can drive practice growth. The discussion also touches on the challenges of delegation and the necessity of investing in team development to ensure a thriving practice.

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Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect!

Follow and join the conversation! Instagram: @aaron_werner_vision

In this conversation, Chad Bischoff discusses his journey in filmmaking, the challenges of independent film production, and the evolution of the film industry in the age of streaming and social media. He shares insights on the importance of creativity, collaboration, and the human connection in art, as well as the significance of physical media in a digital world. The conversation also touches on his latest film, Daft State, and the philosophy behind filmmaking.

For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table!

[email protected]

https://coopervision.com/our-company/...

Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts 

Show Sponsors: CooperVision MacuHealth

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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table!

[email protected]

https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective

Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts 

Show Sponsors: CooperVision MacuHealth