After listening to Dr. Chris Wolfe’s discussion on the dangers of becoming a specialist at the expense of comprehensive care, Aaron explores a different challenge facing optometry: the reluctance to embrace sales. Drawing on Daniel Pink’s To Sell Is Human, he argues that ethical selling is simply helping patients trade time, money, effort, and trust for a better outcome. Through real-world examples, from contact lenses and IPL to restaurant servers and his own dentist, he explains why conviction, communication, and trust often matter more than clinical knowledge alone, and why becoming a better communicator may be one of the most valuable skills any healthcare professional can develop.

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Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

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https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective

Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts 

Show Sponsors: CooperVision MacuHealth

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https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective

Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts 

Show Sponsors: CooperVision MacuHealth

In this episode of Compliance Corner, Dr. Chris Wolfe and Dr. John Rumpakis delve into the complexities of modifiers 25 and 59 in optometry. They discuss the importance of proper documentation, the implications of bundled services, and the clinical justifications for using these modifiers. The conversation emphasizes best practices for compliance and offers resources for further learning.

https://www.practiceperformancepartners.com/

https://www.practiceperformancepartners.com/

Aaron shares a personal reflection on preparing for the San Diego Rock ’n’ Roll Marathon with his son, Skyler, only to be sidelined by illness days before the race. What began as disappointment became an opportunity to celebrate someone else’s achievement and appreciate the journey that led there. Drawing parallels between marathon training and practice ownership, Aaron explores resilience, perspective, focusing on what you can control, and using setbacks as opportunities to evaluate and strengthen the systems that drive long-term success. This episode is a reflection on leadership, growth, gratitude, and keeping your eyes on the next finish line.

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Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

----------------------

https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective

Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts 

Show Sponsors: CooperVision MacuHealth

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https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective

Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts 

Show Sponsors: CooperVision MacuHealth

https://www.practiceperformancepartners.com/

Aaron Werner's Podcast: https://wolfevs.podbean.com/e/the-awp-beyond-just-dry-eye-cam360-vs-prokera/

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https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective

Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts 

Show Sponsors: CooperVision MacuHealth