EyeCode Media

BookNerds: To Sell is Human


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In this lively episode of BookNerds, Kyle Klute, Dr. Brianna Rhue, and Dr. Aaron Werner dive into Daniel Pink’s To Sell is Human, exploring what it means to “sell” as healthcare professionals. They challenge the notion that sales is a dirty word and argue that every interaction—from patient care to team leadership—involves moving people. The trio discusses powerful takeaways around attunement, buoyancy, and clarity, along with practical frameworks for improving conversations, pitches, and influence in and out of the clinic. Plus, hear how Jungle Cruise, Dumb and Dumber, and AI tools like ChatGPT all tie in to the modern sales mindset.


🔗 Related Links:
• 📚 Buy Back Your Time – BookNerds Discussion 
• 🧠 Daniel Pink’s Masterclass 
• 🌐 Dan Martell’s Website 

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EyeCode MediaBy Christopher Wolfe, OD, FAAO, Dipl. ABO

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