"In this candid conversation, Aaron Werner and Chris Wolfe reflect on a recent in-practice coaching session that sparked major transformations—from exam room communication to dry eye (now ocular surface disease) strategy and systems. They break down how simplifying processes, improving handoffs with inexpensive headset tech, and creating team ownership over care protocols led to immediate gains—including consistent product sales and tighter clinical flow.

Aaron also shares a powerful mindset shift: how adding suspense to patient conversations increases engagement and follow-through. Plus, they tease a future discussion about tracking metrics and the hidden toll of decision fatigue in high-performance practices.

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