EyeCode Media

By Christopher Wolfe, OD, FAAO, Dipl. ABOEducation How To

EyeCode Media episodes

August 11 The Chris Wolfe Podcast: The Operating System Behind a High-Performing Eye Care Practice
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected]
https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
https://www.practiceperformancepartners.com/
Show Sponsors: CooperVision MacuHealth
1 hr 1 min
August 06 The AWP: Building Optometry’s Next Generation of Leaders
Dr. Meagan Seufert discusses the Student Optometric Leadership Network (SOLN Optometry), its role in preparing students for private practice, and the value of mentorship, confidence, and saying yes to new opportunities.

Connect with SOLN Optometry:
https://www.solnoptometry.com/
[email protected]
Instagram: @solnoptometry

Connect with Dr Meagan Seufert:
[email protected]
https://www.linkedin.com/in/meaganrseufert
41 min
July 30 The AWP: People, AI, and the Future of the Optometric Practice
Aaron Werner and Cory Pinegar discuss how optometric practices can combine in-office teams, remote workers, automation, and AI to improve efficiency without sacrificing the patient experience. They explore jobs-to-be-done thinking, simplifying workflows, matching people to the right roles, and using technology to strengthen—not replace—the human element. Click Here (https://www.hireteem.com/aaron-werner-podcast/) to learn more about TEEM
47 min
July 27 The Chris Wolfe Podcast: Unlocking Practice Growth with Data-Driven KPIs w/ Dr. Jason Lake
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected]
https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
https://www.practiceperformancepartners.com/
Show Sponsors: CooperVision MacuHealth
58 min
July 24 Compliance Corner: The Diabetic Eye Examination: Who Pays, What's Covered & What Triggers an Audit
https://www.practiceperformancepartners.com/

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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected]
https://coopervision.com/our-company/...
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth
29 min
July 20 The Chris Wolfe Podcast: The Comprehensive Optometrist is the Expert
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected]
https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
https://www.practiceperformancepartners.com/
Show Sponsors: CooperVision MacuHealth
14 min
July 15 AWP: The Patient’s Story: Reframing Sales in Optometry
Aaron Werner and Daniel Palmer continue their discussion on sales, positioning, and patient communication by exploring the idea of “my story” versus “your story.” They unpack how optometrists can better understand what patients truly want, position the practice around those needs, and show up as the trusted guide rather than the hero in the patient’s story.

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Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision
25 min
July 13 The Chris Wolfe Podcast: Vitreous Health Formula: Ingredients & Benefits
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected]
https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth
45 min
July 08 AWP: Sales, Conviction, and the Patient Journey
Aaron Werner and Daniel Palmer discuss how optometrists can communicate recommendations with more clarity, conviction, and structure. They explore why patients resist “being sold,” how trust is built through better questions, why “no” is often the second-best answer, and how documenting the patient journey can reveal gaps that keep patients from accepting the care they need.
52 min
July 06 TVOL: The Vision Coaching Framework , Frances Bynum, Mike Rothschild then Steve Curran.
Most leaders want to help their teams grow, but many unintentionally create
dependency instead of development. In the final episode of the Coaching as Leadership
series, Ted McElroy introduces The Vision Coaching Framework — a practical coaching
model designed to help leaders ask better questions, create engagement, and develop
problem-solvers instead of people who simply wait for answers. This episode brings
together the core ideas from the first two episodes and turns them into a repeatable
process leaders can immediately begin using with their teams.
Ted walks through the framework step-by-step, from gaining clarity and identifying
success patterns to recognizing obstacles, self-sabotage tendencies, and the hidden
costs of saying “yes.” The conversation focuses on how engaged leaders create
healthier cultures by staying curious, simplifying next steps, and consistently coaching
the whole person — not just managing tasks or solving problems for others.
In this episode:
 Why advice-giving can create learned helplessness, and how curiosity builds
autonomy and engagement
 The core questions behind The Vision Coaching Framework, including success
signals, momentum, obstacles, and emotional triggers
 How simplicity, consistent next steps, and engaged leadership help create
thriving businesses and teams
Key Quote:
“The best businesses are led by leaders who engage their people. The businesses that
struggle are led by leaders who try to avoid their people.”
Resources Mentioned:
If you want the 10 transformational questions that anchor whole-person coaching,
download the Vision of Leadership Whole-Person Coaching Whitepaper. You can get
your copy at:
https://www.eyecodeeducation.com/products/digital_downloads/TVoLCoaching
40 min