EyeCode Media

BookNerds: How the Mighty Fall


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In June's episode of BOOKNERDS, Kyle Klute, Brianna Rhue, and Aaron Werner dive into Jim Collins’ How the Mighty Fall. They explore the five stages of decline that can quietly destroy even the most successful businesses—and how doctors and practice owners can avoid them through discipline, alignment, and asking the right questions.


From the dangers of chasing every new opportunity to the subtle signs of cultural decay, this book club conversation is packed with honest reflections, practical takeaways, and some personal confessions from the hosts. Whether you’re riding high or feeling stuck, this episode will challenge you to think deeper about what makes your practice resilient—and what puts it at risk.

📘 Book discussed: How the Mighty Fall by Jim Collins 
📖 July' book: To Sell is Human by Daniel Pink
📲 Join the BOOKNERDS WhatsApp group to read along with us!
📎 Jim Collins’ Concept Tools  – Learn about the Flywheel and more

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Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect!

Follow and join the conversation! Instagram: @aaron_werner_vision

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EyeCode MediaBy Christopher Wolfe, OD, FAAO, Dipl. ABO

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