20/20 MONEY

By Adam Cmejla

What's 20/20 MONEY about?

20/20 MONEY, hosted by Certified Financial Planner and experienced Wealth Adviser Adam Cmejla, aims to bring clarity to financial concepts and strategies that impact optometrists.

For more information on the show and on Adam, please visit https://www.integratedpwm.com/

Download our free app to listen on your phone

20/20 MONEY episodes:

06.24.2024
An optometry marketing conversation with Eugene Shatsman: the importance of the Google "snack pack" for your practice, why online scheduling is table stakes, why linking to your Google Biz Profile is
Welcome to this episode of 20/20 Money! My guest on today’s show is Eugene Shatsman, Managing Partner of National Strategic Group and new host of The Power Hour Podcast. In this wide-reaching marketing conversation, Eugene shares a variety of...
06.17.2024
Easy and conspicuous ways to avoid tax mistakes and penalties, how proactive conversations can smooth out your annual tax payment plan, and the intersection of tax and estate planning with Amber Morga
Welcome to this episode of 20/20 Money! My guest on today’s show is Amber Morgan, CPA with Mohr CPAs. In the wake of tax season, Amber and I run through some of the easy and conspicuous action items that you...
06.10.2024
Aligning staff and leadership expectations during the hiring process and building out your HR infrastructure with Amanda Bennett, founder of EyeHR
Welcome to this episode of 20/20 Money! My guest on today’s show is Amanda Bennett. Amanda joins me on the show to talk about a topic that we’ve discussed directly and indirectly on this show—human capital. Specifically, Amanda talks about...
06.03.2024
Implementing equipment purchases and expanding scope of care with intentionality in your optometry practice with Dr. Ryan Gustus
Welcome to this episode of 20/20 Money! My guest on today’s show is Dr. Ryan Gustus, OD. Ryan joins me on the show live from Vision Expo East to discuss something that is very timely given the recording location:...
05.27.2024
Phasing out: the four exit options for the seller of an optometry practice
As a reminder, you can get all the information discussed in today’s conversation by visiting our website at integratedpwm.com and clicking on the Learning Center. While there, be sure to subscribe to our monthly “planning life on purpose” newsletter that’s...
05.20.2024
Evaluating VCPs in your practice to determine which ones to cut with Dr. Adam Ramsey, OD
Welcome to this episode of 20/20 Money! My guest on today’s show is Dr. Adam Ramsey, OD. Adam joins me back on the show to continue the conversation that we teased at the end of our first conversation which...
05.13.2024
How to use (and NOT use) benchmarks with Nathan Hayes
Welcome to this episode of 20/20 Money! My guest on today’s show is Nathan Hayes with IDOC. Nathan joins me back on the show and we put a quantitative spin on our conversation today. We talk all things benchmarks...
05.06.2024
I’m giving you an episode “break” (but I think it’s still worth a listen).
In the spirit of managing information overload, I wanted to take a week to pause on new information and rather share a process or organizing and prioritizing your thoughts, goals, and actions that can often stem from listening to shows...
04.29.2024
Harnessing the power and momentum from optometry meetings with your operations manager: a conversation with Dr. Todd Cohan & Sadie Blair
Welcome to this episode of 20/20 Money! My guests on today’s show are Dr. Todd Cohan and Sadie Blair. Todd & Sadie join me on the show today to talk about the successful dynamic that exists between both...
04.22.2024
Hiring, empowering, and leading your practice manager in a win-win relationship with Dr. Bethany Fishbein, OD
Welcome to this episode of 20/20 Money! My guest on today’s show is Bethany Fishbein, OD. Bethany joins me on the show live from Vision Expo East to talk about one of the most important relationships in an...
04.15.2024
Dr. Jennifer Stewart's "tepid" start optometry practice: the power of vision & intentionality, the importance of an ideal patient avatar, and reconciling business risk with a conservative personality
Welcome to this episode of 20/20 Money! My guest on today’s show is Dr. Jennifer Stewart, OD. Jen joins me on the show today to talk through her journey launching her tepid start practice, Look New Canaan. I’ve had...
04.08.2024
Increasing optical revenue by rethinking--from buying to selling--your frame management with Kayla Ashlee of Spexy
Welcome to this episode of 20/20 Money! My guest on today’s show is Kayla Ashlee from Spexy. Kayla joins me live on location at IDOC Connection 2024 to talk all things optical. Optical is admittedly an area of...
04.01.2024
Using Medical Virtual Assistants in your practice to increase efficiency (and profitability) with Dr. Adam Ramsey, OD
Welcome to this episode of 20/20 Money! My guest on today’s show is Dr. Adam Ramsey, OD, representing VA Healthcare. In this episode, we talk about the role that a virtual medical assistant can play in your practice’s patient flow...
03.25.2024
Hiring an associate full time vs easing into it: the discussion, numbers, and mindset for optometry practice owners with Nathan Hayes
Welcome to this episode of 20/20 Money! My guest on today’s show is Nathan Hayes from IDOC. Nathan joins me back on the show to discuss and dialogue about the two basic ways practice owners can think about...
03.18.2024
A pay structure that works for optometry partnerships with Kurt Steele, OD
Welcome to this episode of 20/20 Money! My guest on today’s show is Dr. Kurt Steele, OD. Kurt joins me back on the show to talk in further detail how he and his partners have structured their compensation structure in...
03.11.2024
How a hyper-effective, right-fit team can increase your profitability: a follow up convo with Dr. Mike Neal, OD
Welcome to this episode of 20/20 Money! My guest on today’s show is Dr. Mike Neal, OD. Mike is the founder of a number of different businesses, include a primary care practice in PA called Lakeside Vision and Build My...
03.04.2024
Reconciling a successful succession plan with a growing practice with Dr. Kurt Steele, OD
Welcome to this episode of 20/20 Money! My guest on today’s show is Dr. Kurt Steele, OD. Kurt is one of the owners of Precision Eyecare, a member of the Vision Source Network, in Newport, TN and also the founder...
02.26.2024
Using a cash balance plan strategies when you sell your practice with Charlie Steingas of Cash Balance Actuaries, Inc.
Welcome to this episode of 20/20 Money! My guest on today’s show is Charlie Steingas, founder and chief actuary at Cash Balance Actuaries, a firm that specializes in the design, implementation, and ongoing monitoring of cash balance plans. In...
02.19.2024
"Flights and Insights" with Dr. Michael Neal: Implementing finance charges, profit sharing with team members, associate comp structures, and new reads
Welcome to this episode of 20/20 Money! My guest on today’s show is Dr. Michael Neal, OD and this is another episode in which I experimented a bit with the format of 20/20 Money: we recorded this episode at 8,000...
02.12.2024
An optometry practice "cold start" update with Drs. Bob Steinmetz & Eric Baas, OD from iCare Advisors
Welcome to this episode of 20/20 Money! My guests on today’s show are Drs. Eric Baas and Bob Steinmetz, co-founders of iCare advisors, a consulting firm dedicated to the success of cold start practices nationwide. With close to 350 successful...
02.05.2024
Insights into practice financing and lending for optometrists with Kevin Wills from PNC Bank
Welcome to this episode of 20/20 Money! My guest on today’s show is Kevin Wills. Kevin is Sr. Vice President, Healthcare Business Banking with PNC Bank and I wanted to have Kevin on the show to discuss the state...
01.29.2024
I'VE BEEN HACKED (AGAIN!!) - Another 20/20 Money Takover with Drs. Chris Wolfe & Kyle Klute, OD
Welcome to this episode of 20/20 Money! My guests on today’s show are two more of my favorite people in the optometry space: Drs. Chris Wolfe and Kyle Klute. Although, this is a bit of a different episode in...
01.22.2024
Weathering life's storms: the importance of resiliency with Dr. Ted McElroy, OD (Part 2)
Welcome to this episode of 20/20 Money! My guest on today’s show is Dr. Ted McElroy. This is part two of our conversation that we teased on last week’s episode, and today Ted and I talk about the importance of...
01.15.2024
The importance of vulnerability in leadership with Dr. Ted McElroy, OD (Part 1)
Welcome to this episode of 20/20 Money! My guest on today’s show is Dr. Ted McElroy. This is part one of our conversation where we talk about the importance of vulnerability as a leader, and why the two traits (vulnerability...
01.08.2024
Savings numbers to know for the new year, defined benefit plan changes, and an ERC PSA.
Welcome to this episode of 20/20 Money! This “housekeeping” episode is all about knowing the timely and relevant numbers that impact your various savings strategies as we enter into the new year. I also spend some time talking about an...
01.01.2024
3 successive questions to ask as you plan next year
Welcome to this episode of 20/20 Money! Kicking off the new year, I wanted to share with you three important questions I ask myself that I’ve found to be very valuable and impactful when considering new projects, initiatives, or “asks”...
12.25.2023
20/20 Rewind: Forget goal-setting and focus on purpose: a mindset conversation with Stephanie Bogan
Welcome to this episode rewind of 20/20 Money! I think I’m starting a bit of a tradition, because I felt compelled to bring back this episode again, just like I did last year, for the last episode of the 2023!!...
12.18.2023
Year end planning with Bethany Fishbein, OD
Welcome to this episode of 20/20 Money! My guest on today’s show is Dr. Bethany Fishbein, CEO of The Power Practice and host of the Power Hour podcast. On today’s episode we continue our dialogue that we started on my...
12.11.2023
Selling or buying an optometry practice? An update on practice transitions nationwide with Erik Ferjentsik, MBA
Welcome to this episode of 20/20 Money! My guest on today’s show is Erik Ferjentsik, MBA, founder of Visionary Practice Group. Erik and I have good, spirited discussion about transitions and what he’s seeing in the marketplace right now....
12.04.2023
Being intentional with cash flow around year-end planing with Jackson Pace, CPA
Welcome to this episode of 20/20 Money! My guest on today’s show is Jackson Pace, founder of the Refractional CFO. Jackson and I talk through some of the year-end planning considerations that are likely on OD practice owners’ minds and...
11.27.2023
Year-end planning considerations (guest appearance on Power Hour podcast with Dr. Bethany Fishbein, OD)
Welcome to this episode of 20/20 Money! This is my guest appearance on The Power Hour podcast hosted by Dr. Bethany Fishbein, OD, CEO of The Power Practice. I really enjoyed this conversation with Bethany and was grateful that she...
11.20.2023
Is owner-financing right for my practice? Guest appearance with Erich Mattei on Akrinos Access LIVE
Welcome to this episode of 20/20 Money! This episode is my guest appearance on Akrinos Access Live, a livestream hosted by Erich Mattei, founder of Akrinos. Erich had me on his series to talk through practice succession options for sellers....
11.13.2023
Practice Success Spotlight: Creating diversified income streams in your practice with Dr. Mila Ioussifova
Welcome to this episode of 20/20 Money! My guest on today’s show is Dr. Mila Ioussifova. Dr. Mila is founder of South Waterfront Eye Care in Portland, OR and she joins me on the show to talk about her journey...
11.06.2023
I'VE BEEN HACKED!!! A 20/20 Money TAKEOVER by Drs. Jennifer Stewart and Jeremy Ciano
Welcome to this episode of 20/20 Money! My guests on today’s show are two of my favorite people in the optometry space: Drs. Jeremy Ciano and Jennifer Stewart. Although, this is a bit of a different episode in that...
10.30.2023
How the SECURE Act 2.0 impacts optometrists and optometric practice owners
As a reminder, you can get all the information discussed in today’s conversation by visiting our website at integratedpwm.com and clicking on the Learning Center. While there, be sure to subscribe to our monthly “planning life on purpose” newsletter that’s...
10.23.2023
Creating your own patient-centric, in-house vision plan with Dr. Gina Wesley
Welcome to this episode of 20/20 Money! My guest on today’s show is Dr. Gina Wesley, OD. Gina joins me back on the show to talk about the journey she's been on over the better part of year simultaneously...
10.16.2023
The in's and out's of billing and coding with Dr. John Rumpakis, OD, MBA
Welcome to this episode of 20/20 Money! In this episode, we have a special guest joining us, Dr. John Rumpakis. Dr. Rumpakis is a medical coding consultant for OD’s, and founder of CodeSAFEPLUS, which gives you the knowledge and factual...
10.09.2023
When succession planning and partnerships are strained...what's the next best step?? (with Nathan Hayes of IDOC)
Welcome to this episode of 20/20 Money! My guest on today’s show is Nathan Hayes with IDOC. Nathan joins me back on the show to revisit a topic that we’ve discussed in the past but is worth revisiting on another...
10.02.2023
Successful implementation of VT in your practice with Dr. Heidi Bell
Welcome to this episode of 20/20 Money! My guest on today’s show is Dr. Heidi Bell, OD, FCOVD. Heidi is a partner in Elite Eyecare, which houses Elite Vision Therapy within the practice and joins me on the show to...
09.25.2023
The financial profession is "clear as mud." Let's clarify fiduciary duty vs suitability standards, the different business models, & conflicts of interest
As a reminder, you can get all the information discussed in today’s conversation by visiting our website at integratedpwm.com and clicking on the Learning Center. While there, be sure to subscribe to our monthly “planning life on purpose” newsletter that’s filled with...
09.18.2023
Investing in your team, the importance of culture and purpose, what ODs can learn from dentistry, and focusing on the long-term with Dr. Andy Yaryan, OD
Welcome to this episode of 20/20 Money! My guest on today’s show is Dr. Andy Yaryan, OD. Andy and I have a great and wide-ranging conversation. Andy shares why his culture has been so important to his success...
09.11.2023
Making the right decisions and avoiding mistakes with commercial real estate with Mike Jorgenson of Carr Healthcare Realty
Welcome to this episode of 20/20 Money! My guest on today’s show is Mike Jorgenson with Carr Healthcare Realty. Mike joins me on the show to discuss all things real estate and optometric practices and we discuss many different aspects...
09.04.2023
Overrated and underrated practice management metrics in the business of optometry with Dr. Matt Mitchell
Welcome to this episode of 20/20 Money! My guest on today’s show is Dr. Matt Mitchell, OD. Matt joins me back on the show to put a light-hearted spin on some of the traditional practice benchmarks that are used in...
08.28.2023
Building a "Super-single" vs a multi-location practice: a conversation with Dr. Julie Helmus & Mike Kogelis
Welcome to this episode of 20/20 Money! My guests on today’s show are Mike Kogelis & Dr. Julie Helmus, OD. Mike and Julie join me on the show to talk about the growth of each of their respective businesses—Mike as...
08.21.2023
Finding out what brings you joy and fulfillment at work and what frustrates you...and removing that from your life with Dr. Pete Kehoe, OD
Welcome to this episode of 20/20 Money! My guest on today’s show is Dr. Pete Kehoe, OD. This intro is packed with great info, so I hope you’ll listen to the entirety of it before jumping forward to the conversation....
08.14.2023
An update on all things student loan planning post-COVID with Lauryn Williams from StudentLoanPlanner.com
Welcome to this episode of 20/20 Money! My guest on today’s show is Lauryn Williams. Lauryn is an experienced consultant with www.studentloanplanner.com, a service started by Travis Hornsby a number of years ago. Travis and his team that he’s grown...
08.07.2023
How ignoring interest rate arbitrage and focusing on the emotion of paying off debt can accelerate savings and wealth creation with Dr. Matt Mitchell, OD
Welcome to this episode of 20/20 Money! My guest on today’s show is Dr. Matt Mitchell, OD. Matt joins me back on the show in response to a very thoughtful piece of feedback he sent me about his view on...
07.31.2023
Why it's wrong to think you should get a discount to buy into the practice you've worked in as an associate
Welcome to this episode of 20/20 Money! On today’s episode I share some insights and experience as to why there can be a disconnect between owner and associate when it comes to establishing a buy-in price on a practice in...
07.24.2023
How utilizing a streamlined hiring service can help save time and money by ensuring the right people are on the bus with Dr. Mike Neal, OD
Welcome to this episode of 20/20 Money! My guest on today’s show is Dr. Mike Neal, OD. Mike owns both a private practice in rural PA and is also the founder of Build My Team, a platform intended on helping...
07.17.2023
The importance of tracking frame turn for profitability in your optical with Kayla Ashlee
Welcome to this episode of 20/20 Money! My guest on today’s show is Kayla Ashlee. Kayla is the creator behind Spexy, an online training platform that’s built to help independent ODs and their teams make the most out of their...

What's 20/20 MONEY about?

Download our free app to listen on your phone

20/20 MONEY episodes:

An optometry marketing conversation with Eugene Shatsman: the importance of the Google "snack pack" for your practice, why online scheduling is table stakes, why linking to your Google Biz Profile is

Easy and conspicuous ways to avoid tax mistakes and penalties, how proactive conversations can smooth out your annual tax payment plan, and the intersection of tax and estate planning with Amber Morga

Aligning staff and leadership expectations during the hiring process and building out your HR infrastructure with Amanda Bennett, founder of EyeHR

Implementing equipment purchases and expanding scope of care with intentionality in your optometry practice with Dr. Ryan Gustus

Phasing out: the four exit options for the seller of an optometry practice

Evaluating VCPs in your practice to determine which ones to cut with Dr. Adam Ramsey, OD

How to use (and NOT use) benchmarks with Nathan Hayes

I’m giving you an episode “break” (but I think it’s still worth a listen).

Harnessing the power and momentum from optometry meetings with your operations manager: a conversation with Dr. Todd Cohan & Sadie Blair

Hiring, empowering, and leading your practice manager in a win-win relationship with Dr. Bethany Fishbein, OD

Dr. Jennifer Stewart's "tepid" start optometry practice: the power of vision & intentionality, the importance of an ideal patient avatar, and reconciling business risk with a conservative personality

Increasing optical revenue by rethinking--from buying to selling--your frame management with Kayla Ashlee of Spexy

Using Medical Virtual Assistants in your practice to increase efficiency (and profitability) with Dr. Adam Ramsey, OD

Hiring an associate full time vs easing into it: the discussion, numbers, and mindset for optometry practice owners with Nathan Hayes

A pay structure that works for optometry partnerships with Kurt Steele, OD

How a hyper-effective, right-fit team can increase your profitability: a follow up convo with Dr. Mike Neal, OD

Reconciling a successful succession plan with a growing practice with Dr. Kurt Steele, OD

Using a cash balance plan strategies when you sell your practice with Charlie Steingas of Cash Balance Actuaries, Inc.

"Flights and Insights" with Dr. Michael Neal: Implementing finance charges, profit sharing with team members, associate comp structures, and new reads

An optometry practice "cold start" update with Drs. Bob Steinmetz & Eric Baas, OD from iCare Advisors

Insights into practice financing and lending for optometrists with Kevin Wills from PNC Bank

I'VE BEEN HACKED (AGAIN!!) - Another 20/20 Money Takover with Drs. Chris Wolfe & Kyle Klute, OD

Weathering life's storms: the importance of resiliency with Dr. Ted McElroy, OD (Part 2)

The importance of vulnerability in leadership with Dr. Ted McElroy, OD (Part 1)

Savings numbers to know for the new year, defined benefit plan changes, and an ERC PSA.

3 successive questions to ask as you plan next year

20/20 Rewind: Forget goal-setting and focus on purpose: a mindset conversation with Stephanie Bogan

Year end planning with Bethany Fishbein, OD

Selling or buying an optometry practice? An update on practice transitions nationwide with Erik Ferjentsik, MBA

Being intentional with cash flow around year-end planing with Jackson Pace, CPA

Year-end planning considerations (guest appearance on Power Hour podcast with Dr. Bethany Fishbein, OD)

Is owner-financing right for my practice? Guest appearance with Erich Mattei on Akrinos Access LIVE

Practice Success Spotlight: Creating diversified income streams in your practice with Dr. Mila Ioussifova

I'VE BEEN HACKED!!! A 20/20 Money TAKEOVER by Drs. Jennifer Stewart and Jeremy Ciano

How the SECURE Act 2.0 impacts optometrists and optometric practice owners

Creating your own patient-centric, in-house vision plan with Dr. Gina Wesley

The in's and out's of billing and coding with Dr. John Rumpakis, OD, MBA

When succession planning and partnerships are strained...what's the next best step?? (with Nathan Hayes of IDOC)

Successful implementation of VT in your practice with Dr. Heidi Bell

The financial profession is "clear as mud." Let's clarify fiduciary duty vs suitability standards, the different business models, & conflicts of interest

Investing in your team, the importance of culture and purpose, what ODs can learn from dentistry, and focusing on the long-term with Dr. Andy Yaryan, OD

Making the right decisions and avoiding mistakes with commercial real estate with Mike Jorgenson of Carr Healthcare Realty

Overrated and underrated practice management metrics in the business of optometry with Dr. Matt Mitchell

Building a "Super-single" vs a multi-location practice: a conversation with Dr. Julie Helmus & Mike Kogelis

Finding out what brings you joy and fulfillment at work and what frustrates you...and removing that from your life with Dr. Pete Kehoe, OD

An update on all things student loan planning post-COVID with Lauryn Williams from StudentLoanPlanner.com

How ignoring interest rate arbitrage and focusing on the emotion of paying off debt can accelerate savings and wealth creation with Dr. Matt Mitchell, OD

Why it's wrong to think you should get a discount to buy into the practice you've worked in as an associate

How utilizing a streamlined hiring service can help save time and money by ensuring the right people are on the bus with Dr. Mike Neal, OD

The importance of tracking frame turn for profitability in your optical with Kayla Ashlee