Membership plans are not just a trend; they’re a strategic shift in how modern optometry practices operate. In a world where subscription models dominate industries from streaming to fitness, Direct OD is helping eye care professionals harness the same concept to boost profitability, reduce insurance dependency, and strengthen patient loyalty.

In a recent Defocus Media podcast, Dr. Darryl Glover sat down with Cody Tomasik, founder of Direct OD, to explore how this platform simplifies the creation and management of customized membership plans for optometry practices. The conversation revealed why recurring revenue in eye care is an untapped opportunity, and how practices can implement it without increasing administrative burden.

Recurring revenue is everywhere, Netflix, Amazon Prime, gym memberships—and consumers have grown accustomed to paying monthly for services. In optometry, the traditional “recurring” model exists mainly through insurance premiums. Patients pay insurers, who reimburse practices, often at rates that frustrate doctors. Tomasik, whose family has deep roots in independent optometry, saw a gap:

Direct OD was designed specifically for eye care professionals, allowing practices to create their own plans that meet patient needs while keeping revenue in-house.

Many doctors have tried creating in-house membership plans before, but ran into administrative chaos—billing issues, compliance challenges, and staff overwhelm. Direct OD handles:

This plug-and-play approach means practices can focus on care, not backend management. The doctor sets the plan terms, and Direct OD manages the rest.

Creating a membership plan starts with understanding your patient base. Direct OD allows you to design up to 15 benefits per plan, tailored to your services and pricing structure. For example:

Since the practice owns the plan, it can be customized for different patient groups—adults, children, seniors—or even for niche specialties like dry eye or myopia management.

One of the biggest reasons many in-house membership plans fail is the administrative load—tracking billing, chasing declines, managing compliance, and ensuring consistent communication with patients. For a practice running even 100 members at $25/month, the workload can quickly require additional staff, erasing much of the profit.

Direct OD eliminates that problem. The platform manages:

At the end of each month, practices receive a direct deposit of their recurring revenue—no extra hiring, no operational disruption.

This hands-off model also makes it easy to expand beyond individual patient plans. Practices can create business-to-business (B2B) plans for local companies, offering affordable vision benefits to employees and strengthening community relationships. These business plans can be tailored for employee demographics, giving small businesses a unique, high-value benefit that keeps their staff local for eye care needs.

Direct OD also removes the guesswork in promotion. The platform includes a marketing center with pre-designed flyers, editable templates, and website integration options, allowing practices to launch their membership plans with professional materials in minutes. By pairing easy-to-use marketing tools with a plan the doctor created themselves, conversations with patients and businesses become more natural, confident, and persuasive.

Direct OD’s analytics dashboard gives practices a clear view of how membership plans are performing—tracking enrollment growth, patient demographics, benefit usage, and revenue trends. With this insight, practices can see which plans resonate most, identify underperforming options, and make informed adjustments without disrupting current members.

This data becomes especially powerful when applied to specialty services that patients may hesitate to commit to because of high upfront costs—such as dry eye treatments (IPL, LipiFlow), myopia control programs, ocular aesthetics, or specialty contact lenses. By spreading these services into monthly payments, practices reduce financial friction, increase treatment adherence, and improve patient satisfaction.

Analytics help pinpoint exactly which benefits and services patients use most, allowing doctors to fine-tune specialty plans for maximum value. Whether it’s adding more frequent follow-ups for myopia control or bundling maintenance products for dry eye care, data ensures that every plan is tailored to meet patient needs while boosting recurring revenue for the practice.

While CareCredit is a short-term financing solution requiring credit checks, Direct OD is a subscription-based model with no loan application. Patients pay for access to benefits at your practice, and those benefits cannot be redeemed elsewhere. This exclusivity:

Insurance rarely inspires patient loyalty—doctors do. When patients pay you directly for benefits, they are more invested in staying with your practice. As Tomasik put it:

Over time, these plans shift revenue away from insurers and back into the practice, creating financial stability and independence.

Direct OD offers a modern business model that blends patient affordability with practice profitability. By creating membership plans for optometry practices and managing the administrative workload, Direct OD empowers eye care professionals to:

For practices seeking a competitive edge, recurring revenue isn’t just an opportunity—it’s the next logical step in practice management.

Key Takeaways

The Reel Eyes Podcast returns with a blockbuster blend of Hollywood excitement and clinical expertise, and this time the spotlight is on Marvel’s Fantastic Four. In this high-energy episode, Dr. Jacobi Cleaver and Dr. Jacob Wilson deliver a conversation that moves effortlessly between cinema and science, offering a detailed review of Marvel’s latest take on the superhero team while weaving in compelling, real-world eye care insights. From breaking down the visual spectacle and plot twists of the Fantastic Four’s battle with Galactus and the Silver Surfer to dissecting the clinical intricacies of an extremely rare posterior keratoconus case, the episode proves there’s more than one way to look at a story. And just when you think the focus couldn’t get sharper, the doctors shift to a comprehensive discussion on myopia control its growing importance, global prevalence, and the latest FDA-approved interventions shaping the future of vision care. This episode is a must-listen for Marvel fans, optometry professionals, and anyone who loves when pop culture collides with practical, evidence-based health care.

The episode begins with an intriguing clinical scenario: a 55-year-old patient presenting with posterior keratoconus, a condition so rare that many clinicians may never encounter it in their careers. Dr. Wilson shares the step-by-step diagnostic journey, from interpreting the patient’s vague family history to confirming the diagnosis via anterior segment OCT imaging. The discussion touches on the limits of scleral lenses in managing such cases, the patient’s hesitation toward corneal transplantation due to potential surgical risks, and the clinical debate over whether the condition should be classified as a dystrophy or degeneration. This opening segment not only grabs attention but also sets the tone for the episode’s balance of technical precision and accessible explanation.

With the clinical warm-up complete, the hosts dive into the Marvel Cinematic Universe, breaking down how Fantastic Four skips the traditional origin story to plunge audiences directly into the team’s established era of heroism. The analysis explores how this creative choice allows for a faster narrative pace while avoiding redundancy from past iterations. Key story beats include the looming threat of Galactus, the Silver Surfer’s arrival as both a harbinger and morally conflicted character, and Sue Storm’s unexpected pregnancy as a narrative linchpin. The doctors discuss how these intertwined personal and global stakes create a film that feels both intimate and epic.

One of the film’s standout elements is the Silver Surfer’s moral complexity. Once a brilliant scientist from her own world, she bargains with Galactus to save her planet, knowing that her servitude will condemn countless others. Dr. Cleaver and Dr. Wilson draw parallels between the Surfer’s moral burden and ethical decision-making in patient care—where the best available choice may still carry significant consequences. This section enriches the movie recap with a layer of philosophical reflection, elevating the discussion beyond simple plot commentary.

The episode transitions seamlessly into a deep optometric discussion on myopia, highlighting its increasing global prevalence and long-term health risks. The doctors outline how unchecked myopia raises the likelihood of retinal detachment, glaucoma, and cataract development, making early detection and intervention crucial. They emphasize the need for eye care professionals to shift the conversation from “vision correction” to “disease prevention,” educating parents about the importance of proactive myopia management for their children.

Practical solutions take center stage here, with the hosts reviewing proven myopia control strategies:

The discussion underscores the importance of consistent patient education, early intervention, and multi-modal treatment approaches. The doctors remind listeners that myopia control is not about reversing nearsightedness but about slowing progression to reduce lifetime ocular health risks. They encourage clinicians to evaluate each pediatric patient’s myopia risk factors, from family history to lifestyle habits, and to offer management options proactively rather than reactively.

Dr. Cleaver rates Fantastic Four a strong 7.5–8/10, praising its visual execution and balance of action with human drama. Dr. Wilson gives it a 7/10, noting his personal preferences but acknowledging its success in satisfying long-time fans. Both agree the episode’s strength lies in its ability to fuse blockbuster storytelling with relevant clinical education, making it engaging for audiences inside and outside the exam lane.

The optometry career journey of Dr. Jason Compton is anything but ordinary. From growing up in New York’s vibrant neighborhoods to becoming a respected leader in optometry practice management and contact lens specialty care, his story offers valuable lessons for aspiring and practicing eye care professionals. In a candid conversation with Dr. Adam Ramsey on the Play Chess Not Checkers podcast, Dr. Compton shared the pivotal moments that shaped his career, the challenges of building a successful private practice, and the importance of service, mentorship, and innovation in the profession.

Dr. Compton’s early life was a blend of Caribbean heritage and New York hustle. Born to parents from Jamaica and Barbados, he was raised in communities rich with cultural diversity. While his surname might suggest Los Angeles, his heart and identity belong to New York. His immersion into Dominican culture began in college, driven partly by community connections—and later solidified when he met his Dominican wife.

His introduction to optometry was unconventional. While working at his uncle’s optical shop, Dr. Compton observed a young optometrist who balanced professional life with personal freedom. That moment sparked the realization that optometry could be both rewarding and dynamic.

After completing his degree at SUNY College of Optometry and residency, Dr. Compton spent the early years of his career filling in at various practices. A temporary position at an OD-MD practice eventually became an eight-year tenure. This time was formative, giving him deep clinical experience and exposure to high-level optometry practice management.

When it became clear that his long-term vision required autonomy, he opened Compton Eye Associates. The road wasn’t smooth—there were expansions to three locations, setbacks during COVID-19, and lessons in balancing ambition with sustainability. As Dr. Compton notes, “People see the wins, but they don’t always see the grind behind them.”

Dr. Compton is candid about the realities of running a practice. While success brings opportunities, it also comes with constant problem-solving—whether it’s staffing challenges, patient flow, or insurance complexities. His advice to new graduates:

One of the defining elements of Dr. Compton’s optometry career journey is his expertise in contact lens specialty care. His interest began while covering for a colleague and grew through mentorship and collaboration with industry peers. Today, his practice offers advanced solutions such as scleral lenses and custom designs for irregular corneas—life-changing interventions for many patients.

He describes the emotional impact of this work: “When you fit a specialty lens and a patient tears up because they can see clearly for the first time in years—that’s powerful.” In New York City, he estimates only a handful of optometrists are delivering this level of specialty care, making his role all the more critical.

Dr. Compton’s office is also a training ground for externs, optometric technicians, and residents. He believes his own challenges as a student help him connect with learners. Rather than simply supervising, he encourages them to present cases, develop treatment plans, and educate patients directly. This approach not only sharpens clinical skills but also builds confidence for future practice.

One unique aspect of Dr. Compton’s practice is his weekly television segment on a Dominican news channel. Broadcast locally and in the Dominican Republic, the five-to-seven-minute segments cover topics from glaucoma to cataracts and reach a loyal audience. Many new patients seek him out after seeing these broadcasts, demonstrating the value of consistent, culturally relevant outreach.

Service is a cornerstone of Dr. Compton’s professional philosophy. He actively supports the American Optometric Association (AOA) and encourages others to do the same. His reasoning is simple: protecting and advancing the profession benefits every practitioner, every patient, and ultimately, the communities served.

Beyond the exam lane, Dr. Compton is a respected Key Opinion Leader (KOL), lecturer, and writer. His work with major industry partners allows him to share new products and techniques with colleagues nationwide. He emphasizes the importance of credibility—only aligning with companies and initiatives that match his values and deliver proven patient benefits.

Dr. Jason Compton’s optometry career journey demonstrates that success in this profession comes from persistence, adaptability, and a commitment to continuous growth. From managing a thriving private practice to pioneering in contact lens specialty care and giving back through teaching and advocacy, his story is a blueprint for building both a fulfilling career and a lasting legacy. For eye care professionals at any stage, his example reinforces that the path to impact is built on service, relationships, and a relentless focus on excellence.

Episode Highlights

The Reel Eyes Podcast has once again proven that movie reviews can be more than just entertainment they can be an unexpected classroom for eye care professionals. In this episode, co-hosts Dr. Jacobi Cleaver and Dr. Jacob Wilson dissect the animated blockbuster Superman (2024), using the Man of Steel’s cinematic highs and lows to spark insightful discussions on real-world ocular conditions. From the urgent nature of optic nerve swelling to the long-term management of neurotrophic keratitis and the surprising dangers of solar retinopathy, the episode masterfully blends pop culture with clinical pearls, ensuring listeners walk away both entertained and clinically enriched.

Early in the episode, the co-hosts shift gears from cinematic spectacle to clinical expertise. Dr. Wilson reflects on his time mentoring fourth-year optometry students and recalls a fascinating case of unilateral optic nerve head edema—a red flag requiring emergent referral.

Meanwhile, Dr. Cleaver draws a parallel between the resilience of Superman and a patient of his battling recurrent herpetic anterior uveitis, pointing out that, like superheroes, these patients need long-term vigilance and realistic expectations.

“Sometimes in our profession, it can’t wait. It just cannot wait,” Dr. Cleaver says, highlighting the importance of timely action when vision or life is at stake.

The movie introduces us to Superman weakened and vulnerable—an unusual sight. This mirrors clinical moments when an otherwise healthy patient presents with optic nerve swelling. As Dr. Wilson recounts, the only immediate path to specialist care for many under Medi-Cal coverage in Los Angeles is the emergency room. A simple, signed letter from an optometrist can often fast-track access to neuroimaging or ophthalmologic evaluation.

The podcast reminds listeners that collaboration with local hospitals or academic partners—such as USC’s ophthalmology department in this case—can drastically improve patient outcomes when quick action is critical.

As Superman struggles with a cloned doppelgänger and public distrust, Dr. Cleaver recounts a similarly frustrating real-life challenge: managing herpetic anterior uveitis. He discusses the importance of early communication and patient education, especially when long-term oral antivirals or recurrences are part of the plan.

The symbolism between the film’s engineered villains and recurring clinical inflammation is sharp—both require careful monitoring, personalized management, and proactive intervention.

A standout moment in the movie involves a sharp object aimed at a Kaiju’s eye, prompting Dr. Cleaver to draw a clever clinical connection: corneal sensitivity testing. In a real-world example, he explains how a patient developed decreased sensitivity from recurrent herpetic disease, leading to neurotrophic keratitis (NK).

Dr. Cleaver goes on to detail his successful experience prescribing Oxervate (Cenegermin), praising its accessible patient support through DPE Connect. His message to colleagues: Don’t let cost be a barrier—if you suspect NK, act quickly and refer or prescribe appropriately.

“The turnaround is about a week, and the patient support is hands-off. All we had to do was fill out the form. DPE did the rest.”

From laser vision battles to near-blindness, Superman’s cinematic eye trauma cues a teaching moment on solar retinopathy and photoretinopathy. Dr. Wilson shares real cases—a 14-year-old girl who stared into a laser pointer, and a young woman who suffered retinal damage after glancing at her boyfriend welding.

They emphasize that photo retinopathy can also occur in surprising ways—from surgical light exposure to arc projectors in theaters. The takeaway? “Eye protection is essential,” especially in scenarios involving lasers, solar eclipses, and UV exposure.

As the Justice Gang intervenes in the geopolitical chaos unfolding in Superman, the hosts reflect on broader themes of justice in healthcare. Superman’s decision to act without borders mirrors the role of eye care professionals advocating for underrepresented patients.

Lex Luthor’s manipulation of the narrative echoes how misinformation—especially when amplified by social media—can distort public perception. Clinicians, like Superman, must remain steadfast in their mission to protect and serve, even when the spotlight turns unfavorable.

Superman’s struggle with an imperfect clone—matched strength for strength—becomes a metaphor for self-doubt and perseverance in professional practice.

Superman (2024) may be a superhero movie, but through the lens of the Reel Eyes Podcast, it becomes a case study in human resilience, ethical care, and the optical consequences of high-stakes battles—real or metaphorical.

From optic nerve swelling to NK, the parallels between Kryptonian crises and optometric cases make this episode a must-listen for clinicians looking to balance entertainment with education.

What does it take to transform a family-owned legacy into a forward-thinking, modern optometry practice? For Dr. Jennifer Chinn, the answer lies in balancing tradition with innovation, patient care with aesthetics, and leadership with authenticity. In this episode of the Play Chess Not Checkers podcast hosted by Dr. Adam Ramsey, Dr. Chinn shares her inspiring path, from growing up in her father’s optometric practice to becoming the owner and visionary leader of her own. Her story is a compelling example of optometry entrepreneurship, blending strategic growth with a love for eyewear fashion in optometry and an unwavering commitment to the patient experience.

From an early age, Dr. Jennifer Chinn was immersed in the world of optometry. Her father, a multi-location practice owner in California, introduced her to the clinical setting not as a passive observer but as an active participant. By age 12, she was teaching contact lens insertion and mastering visual field testing.

More than just learning the technical aspects, Dr. Chinn absorbed the patient-centered philosophy that would later shape her own modern optometry practice, where trust, rapport, and community connection are foundational pillars.

Though surrounded by optometry, Dr. Chinn’s career path wasn’t always set in stone. After college, she explored other healthcare roles and even worked at an independent bookstore. But it was during this exploratory period—while shadowing a variety of healthcare providers—that the appeal of optometry’s balance struck her.

This realization, paired with her love of style and desire for a people-centered profession, clarified her purpose. She pursued her degree at the University of Missouri–St. Louis College of Optometry appreciates its small class sizes and strong faculty mentorship.

Today, Dr. Chinn has officially taken over her father’s practice. She’s not just maintaining it—she’s redefining it. With a focus on modernization and brand identity, she is already making strategic changes that reflect her vision.

“I’ve been running things behind the scenes for a while, but now it’s official—I’m signing the checks, looking at the numbers, and making the calls,” she said.

Her goal? To elevate the modern optometry practice experience. From updated decor and patient flow to investment in dry eye services and eventually aesthetics, Dr. Chinn is positioning her clinic to stand out in a crowded California market. Her vision reflects a deep understanding of optometry entrepreneurship: embracing clinical innovation while maintaining a clear brand message rooted in patient experience.

Dr. Chinn’s passion for eyewear fashion in optometry is more than a personal interest—it’s a patient education tool and a business differentiator. Inspired by her time in the Transitions Change Agent program and visits to international shows like MIDO in Milan, she emphasizes the importance of eyewear as an extension of personal identity.

Her philosophy encourages patients to invest in multiple pairs tailored to lifestyle and fashion. This strategy not only enhances the patient experience but supports the retail aspect of optometric care—helping independent practices remain profitable and competitive.

As a speaker, content creator, and Key Opinion Leader (KOL), Dr. Chinn has worked with numerous companies, but she’s selective about who she partners with.

This authenticity is central to how she builds her brand. Whether on stage at Vision Expo or in a small dinner discussion, she thrives on real conversations and meaningful connections. Her preferred settings are intimate gatherings and podcasts—spaces where stories are shared and relationships are built.

Dr. Chinn’s rise in the profession is also a testament to the power of community and visibility. From Transitions Academy to Vision Source and Intrepid Eye Society, she credits much of her growth to networking with like-minded professionals who are passionate about shaping the future of optometry.

She now hopes to inspire others to get involved, especially early-career professionals who may be hesitant to attend conferences or engage with brands.

Dr. Jennifer Chinn embodies the heart of a modern optometry practice: rooted in clinical excellence, bold in aesthetic expression, and guided by authenticity. Her journey from daughter of an optometrist to practice owner, speaker, and style leader is an inspiring case study in optometry entrepreneurship. She proves that the future of eyecare doesn’t have to choose between science and style, tradition and innovation, or business and humanity.

As she continues to grow her brand and her clinic, one thing is sure: patients, colleagues, and the industry will all benefit from her leadership.

What if your practice could be part of a worldwide solution to end uncorrected refractive error—without disrupting your day-to-day operations? That’s the idea behind Team OGS. In this episode of the Defocus Media Podcast, Dr. Darryl Glover welcomes Nikki Earich to discuss how Optometry Giving Sight’s latest initiative enables practices to give meaningfully all year long. Team OGS, short for “Together Eyecare Achieves Miracles,” is designed to integrate charitable giving directly into practice life. From donation boxes to digital invoices and passive partnerships, the platform meets clinics where they are no matter their size or experience level.

Team OGS unites eyecare professionals across the globe who share the mission of ensuring that eyecare is accessible to everyone, everywhere. The initiative provides a wide variety of staff- and patient-facing fundraising activities that can be easily embedded into any practice.

When you sign up, you’ll receive a Team OGS Welcome Kit containing everything needed to get started: scripts for staff, marketing materials, donation box, patient-facing thank-you cards, and more.

As Nikki explained, Optometry Giving Sight focuses on building sustainable infrastructure, not just one-time aid. That means funding optometry schools, vision clinics, and training programs that provide care year-round—led by local providers within underserved communities. Dr. Glover highlighted, “When you help someone see, you don’t just improve their health—you change the trajectory of their life.”

From September 1 through October 31, OGS invites clinics and schools to take part in the annual World Sight Day Challenge. In its 18th year, the campaign is evolving with new features: a social media contest with leaderboard tracking, exclusive World Sight Day t-shirts, prizes for practices and student groups, and a renewed focus on collaborative, grassroots fundraising. It’s an opportunity to align teams around a shared goal: helping end avoidable blindness through sustainable eyecare.

October 7, 2025, in Boston marks the inaugural Brian Holden Founder Award Dinner, honoring the legacy of Optometry Giving Sight’s founder—one of the most influential voices in global eyecare. This special event will recognize Dr. Greg Pearl, California-based optometrist and founder of Healing California, and CooperVision, a longtime partner and major donor contributing nearly $500,000 annually. Held at Artists for Humanity—a nonprofit venue supporting youth arts in Boston—the dinner continues the OGS mission by celebrating those creating meaningful, measurable change.

Team OGS is more than a campaign—it’s a culture of compassion. Whether you’re helping a patient recycle their lenses or adding a donation line to your invoice, your small action can have a global impact. It’s easy to participate. And even easier to make a difference. Nikki summed it up perfectly: “It’s not pie. If you think it is, have more than one slice.”

Sign up today!
Participate in the World Sight Day Challenge
Reserve your spot for the Brian Holden Founder Award Dinner

Together, eyecare achieves miracles.

In the debut episode of the Reel Eyes Podcast, optometrists Dr. Jacobi Cleaver and Dr. Jacob Wilson dive into the film Sinners not just as movie enthusiasts but as healthcare professionals who recognize how cinema can inform patient interaction and clinical insights. The primary keyword, “Sinners,” takes on new meaning as the hosts blend optometry and pop culture to explore clinical parallels, societal perceptions of morality, and how storytelling influences patient relationships.

Through their unique lens, this episode uses film as a springboard to reflect on themes like empathy, visual symbolism, and communication strategies in healthcare. It’s a new kind of continuing education, one where entertainment meets clinical application.

Right out of the gate, Dr. Cleaver and Dr. Wilson lay down the foundation of Reel Eyes: “We pick a movie, watch it, and review it while incorporating elements of optometry as it relates to clinical cases we’ve encountered in practice.” With this approach, Reel Eyes goes beyond entertainment—it becomes a platform for reflection, education, and innovation in optometric thought.

Reel Eyes is as much about community as it is about commentary. By drawing connections between well-known films and patient care, the hosts make optometry approachable, engaging, and even emotional.

Choosing Sinners as the first featured film was intentional. It is rich with visual cues, character-driven emotion, and ethical tension—all ideal for an optometrist to explore through a metaphorical and clinical lens.

Dr. Cleaver shares that he was inspired while sitting in the theater watching the film, instantly seeing ways it tied to clinical scenarios, especially concerning how patients see themselves and others. “What does it mean to be a sinner?” becomes more than a theological question—it’s a vehicle to discuss stigma, self-perception, and compassion in clinical care.

One of the strongest takeaways from this episode is how narrative structure can enhance clinical communication. Patients often struggle to express their symptoms or emotional state, but storytelling, whether theirs or that of a fictional character, can help bridge that gap.

The podcast suggests that doctors who are good storytellers are also often good educators and better communicators. By relating case discussions or explaining ocular conditions through simple metaphors or pop culture references, practitioners can make complex ideas relatable to patients.

Dr. Wilson notes that this isn’t just about movies—it’s about the media patients are already consuming. “We’re trying to meet people where they are,” he says, emphasizing how Sinners reflects the human condition in ways that eye care providers can discuss in the exam room.

From metaphorical “blindness” to visual symbolism, the film’s themes align well with optometric teaching. The podcast illustrates how integrating pop culture into the profession can enhance memory retention, patient education, and even the recruitment of future optometrists.

What can eye care professionals learn from a film like Sinners? A lot, it turns out. The film touches on the struggle for redemption, misunderstandings between people, and internalized guilt. These are also themes optometrists encounter in real life, especially in patients who have neglected their vision care or feel anxious during visits.

The episode highlights that acknowledging these emotional layers can lead to more effective patient engagement. Providers who recognize nonverbal cues or visual metaphors, like a dimly lit room symbolizing shame, can more empathetically navigate challenging conversations.

A recurring strength of the podcast is the duality between the co-hosts: Dr. Cleaver brings a cinematic passion and sociocultural lens, while Dr. Wilson adds sharp clinical nuance and humor. This duality mirrors real-world eye care, where collaboration leads to better patient outcomes.

Together, they explore how “seeing” is both physical and metaphorical. In Sinners, characters often fail to see the truth about themselves or others. In clinic, practitioners must help patients see—not just literally, but in understanding the importance of their eye health.

Reel Eyes Podcast isn’t just fun, it’s a creative format that encourages reflection among eye care professionals. Whether you’re a student learning how to connect with patients or a seasoned OD looking for a fresh take on education, Reel Eyes brings new energy to optometry.

Each episode is designed to make providers think differently about everyday interactions. “If we can spark one new way of thinking in an optometrist or student, that’s success,” the hosts explain.

Reel Eyes Podcast redefines continuing education by merging entertainment with meaningful dialogue on patient care. The debut episode, “Sinners,” invites optometrists to reflect not only on visual storytelling in film but also in the exam room. By using popular culture to highlight clinical principles and patient communication strategies, the podcast transforms how professionals engage with learning.

Don’t miss the next episode, subscribe to the Reel Eyes Podcast, and follow along as optometry meets the silver screen.

Eyederm is reshaping the cosmetic conversation in eye care, offering science-backed solutions for one of the most common aesthetic concerns: under-eye bags. In a recent Defocus Media Podcast episode, Dr. Josh Davidson shared his entrepreneurial journey and clinical insights that led to the creation of the Eyederm Eyebag Reducer. As the mind behind Dry Eye Drink, Hydration Masks, and now Eyederm, Dr. Davidson exemplifies how eye care professionals can innovate in the growing field of ocular aesthetics, making patients feel better and look better with products they can trust.

Dr. Davidson’s entrepreneurial journey began with a simple yet powerful observation: many dry eye patients were dehydrated. “When patients started drinking more water, their eyes improved, their skin glowed, and they felt better,” he shared. However, many struggled with water intake, leading him to recommend electrolyte packets like Liquid IV. But as a colleague pointed out, these were often loaded with sugar—a problem for diabetic patients.

This inspired Dr. Davidson to create Dry Eye Drink, a sugar-free electrolyte powder designed with ocular safety in mind. The formula evolved into Dry Eye Drink PM, adding melatonin and chamomile to improve sleep and support ocular health overnight. This patient-focused innovation filled a crucial gap, especially as new TFOS DEWS III guidelines highlighted the importance of sleep in managing dry eye disease.

One of the most common complaints from patients? The inconvenience of heating up a warm compress each night. Dr. Davidson solved this with his Hydration Mask: a single-use, heat-activated eye mask that provides 12 to 15 minutes of therapeutic warmth. “I wanted something that was as convenient as it was effective,” he explained.

Originally developed after a trip to Disney World, the Hydration Mask mimics the sensation of a heated compress without needing a microwave. Ideal for patients with mobility issues or multiple-story homes, it brings a new level of ease to dry eye treatment. Notably, the design is partially recyclable, aligning with modern sustainability values.

Recognizing a repeated concern among his patient base—under-eye bags and fine lines—Dr. Davidson began working on Eyederm Eyebag Reducer. Traditional cosmetic options like Plexaderm delivered results but were packed with ingredients that posed risks to ocular health.

Dr. Davidson’s approach? Combine European ingredient safety standards with the TFOS list of eye-safe components. The result is Eyederm, a lightweight topical cream that visibly reduces puffiness and crow’s feet in as little as 10 minutes. Effects last 8 to 12 hours and the product is safe for daily use.

“If I’m going to create a product as an optometrist, it better be safe around the eyes,” Dr. Davidson emphasized.

In addition to the Eyederm cream, Dr. Davidson is expanding into other cosmetic products aligned with dry eye treatment. These include gold-free under-eye patches, hyaluronic acid-based forehead micro-patches, and other ocular aesthetics tools inspired by Korean skincare innovation.

“Many of these products on Amazon contain heavy metals like gold,” he warned. “They’re not only ineffective but also potentially harmful near the eyes.”

By offering evidence-based alternatives, Eyederm empowers ECPs to expand their dry eye toolbox while offering cosmetic benefits. These tools not only improve patient satisfaction but also open new revenue streams for optometry practices.

While Dr. Davidson’s innovations are game-changing, he was candid about the challenges of entrepreneurship. From filling and shipping orders with his son to losing his voice at trade show booths, the process was anything but glamorous.

“When Dry Eye Drink launched, my name and number were on the back of every box. I fielded calls directly from patients,” he said. Still, seeing his products used in national lectures and featured in clinics across the country has made the sacrifice worthwhile.

For aspiring entrepreneurs, Dr. Davidson offers this advice: “Don’t wait for someone else to create the solution. If there’s a need in your clinic, you might be the best one to solve it.”

Dr. Josh Davidson’s work with Eyederm, Dry Eye Drink, and the Hydration Mask reflects a powerful shift in eye care: one that blends therapeutic impact with cosmetic relevance. For professionals seeking to elevate their dry eye treatment offerings and explore the world of ocular aesthetics, his journey is both a roadmap and a call to action.

Whether you’re considering private label offerings or simply looking to expand your patient education efforts, Eyederm invites optometrists to own the aesthetic conversation. Because no one understands the eyes—and what surrounds them—better than eye care professionals.

Understanding sample size calculation is essential for any eye care professional conducting clinical research. Whether you’re practicing in a private clinic, academic institution, or commercial setting, knowing how many subjects you need for your study can make or break the integrity of your results. In this Four Eyed Professor episode, Dr. Chris Lievens is joined by Dr. Nancy Briggs, Director of the Statistical Consulting Unit at the University of New South Wales, to demystify the math and methodology behind proper study design. Their insights simplify the process of designing statistically sound studies and make the world of statistical power and clinical research design more approachable to optometrists, ophthalmologists, and students alike.

Before diving into a study, one of the most critical steps is determining how many participants are needed. Dr. Briggs emphasized that this calculation isn’t something to be guessed: “It is really integral to the very start of the research process.” Choosing arbitrary numbers like 10 or 40 participants because they’re “nice round numbers” doesn’t cut it in evidence-based research.

A proper sample size calculation depends on:

By understanding these components, researchers can avoid common pitfalls and design studies that yield meaningful, publishable results.

If you’re not sure where to begin, previous studies are your best starting point. “You can use the mean and standard deviation from published studies to help inform your calculations,” Dr. Briggs explains. But it comes with a caution: be sure the populations and timelines are comparable.

For instance, if a study measured outcomes at 12 months and your study only runs for three, you should expect and adjust for potentially smaller effect sizes. This is where conservative estimation comes into play. It’s better to plan for more variability and smaller effects than to overestimate your power and underdeliver on findings.

Tip: When in doubt, aim for a slightly larger sample size than needed. Conservative estimates help ensure your study remains statistically valid even if real-world variability throws a wrench in your assumptions.

Let’s say you complete your study and discover your three-month outcome data looks vastly different from the prior 12-month study you used as a guide. What now?

Dr. Briggs advises against enrolling more participants on the fly. “That was not part of the research design,” she cautions. Particularly with randomized clinical trials (RCTs), protocols should be pre-registered, and changes must follow clearly defined procedures, like interim analysis plans.

Instead, publish your results. Even unexpected or inconclusive findings contribute to the scientific community and future meta-analyses. As Dr. Briggs puts it, “Whatever result you do get is important and worthy of reporting.”

Understanding statistical errors is foundational to determining sample size and interpreting results. In short:

Dr. Briggs points out that while most researchers focus on avoiding Type I errors, minimizing Type II errors is equally crucial. This is achieved through rigorous research design, using validated measures, and having enough subjects to detect real effects.

A P-value of 0.051 often sparks debate: is the result statistically significant or not? According to Dr. Briggs, the rigid cutoff of 0.05 shouldn’t overshadow the broader context.

Instead of dismissing findings just above the threshold, she recommends:

“If you find a P-value of 0.051, I would still say we have some evidence,” she explains. The bigger picture—context, design, and additional outcomes—matters as much as the decimal points.

For eye care professionals who want to run their own calculations, Dr. Briggs offers several accessible options:

Free Tools:

Paid Tools:

Regardless of which tool you use, understanding your inputs—study design, expected effect size, variability, and desired power—remains essential.

Dr. Lievens opened the episode by noting how research often feels “unknown” or even intimidating to many practicing clinicians. Yet, with resources like accessible statistical support, user-friendly software, and expert collaborators like Dr. Briggs, conducting high-quality research is more feasible than ever.

This episode highlights that every clinician, regardless of practice setting, can contribute valuable data to the field. As long as the research is well-designed, statistically sound, and ethically executed, the door to clinical inquiry is open.

A solid sample size calculation is the foundation of reliable clinical research. From understanding the principles of statistical power and error types to using software tools and interpreting borderline P-values, Dr. Chris Lievens and Dr. Nancy Briggs offer a masterclass in applied research for eye care professionals.

As this Four Eyed Professor episode demonstrates, research isn’t just for academics. Private practitioners and students alike can lead innovative studies when armed with the right knowledge and tools. And the best place to start? Ask the right question and make sure you have enough people to answer it.

The Reel Eyes Podcast converges two powerful worlds: cinema and eye care, to create an innovative platform for optometrists, students, and healthcare professionals. In an industry where education and entertainment rarely intersect, this podcast presents a fresh and engaging way to explore vision care through storytelling. Created by Dr. Jacobi Cleaver and Dr. Jacob Wilson and introduced on Defocus Media by Dr. Darryl Glover, this series invites listeners to examine film through the lens of optometry.

At its core, the Reel Eyes Podcast enhances doctor-patient communication by using relatable movie references to unpack complex clinical topics. Each episode serves as a resource for building stronger, more meaningful conversations in the exam room.

The Reel Eyes Podcast thrives because of the natural synergy between its two hosts. Dr. Jacobi Cleaver brings deep experience as an anterior segment specialist working in a community clinic in Houston, Texas. A longtime contributor to initiatives like Black EyeCare Perspective, Dr. Cleaver is passionate about merging education with cultural relevance.

Dr. Jacob Wilson complements this dynamic with his love for the posterior segment and systemic health connections. Practicing in both Arizona and California, Dr. Wilson’s medical mindset pairs perfectly with his enthusiasm for film. “If we went to dinner, there are probably two things I’d talk about: movies and eyes,” he shared, capturing the authentic heart of this podcast.

Why a podcast? The hosts believe this medium offers the perfect space for conversational exploration of eye care. As Dr. Cleaver explains, “We want to merge two worlds, and it’s a little something different.” The Reel Eyes Podcast offers the flexibility to break down movie moments while tying them to serious optometric principles.

Listeners get an insider’s view of two doctors reacting in real-time. “Our only rule,” Dr. Cleaver says, “is we don’t talk about the movie until we get on the podcast.” This spontaneity keeps the show engaging, unscripted, and genuine.

For many doctors, explaining complex eye conditions can feel like a challenge. But film provides a familiar backdrop. When a patient sees a character with an eye patch in a blockbuster like Pixar’s “Elio,” it creates an opportunity to initiate conversations about amblyopia, vision therapy, and patching treatment.

Dr. Glover notes, “Now I can reference that movie and have a better conversation with the patient in front of me. I’m connecting with something they know and love.” This approach improves comprehension, trust, and treatment adherence.

The Reel Eyes Podcast stands apart by integrating educational moments within pop culture narratives. Dr. Cleaver’s vision began during a movie date night. While watching “Sinners,” he had an idea: “Let’s find the eye care element in every movie… and then break it down.”

By uncovering eye care themes—from lens use to low vision representation—the podcast invites deeper reflection on how these visuals can teach and inspire. For example, movies featuring characters with blindness or ocular conditions offer powerful discussion points around accessibility, empathy, and optometric innovation.

Disney Pixar’s “Elio” served as one early catalyst for the show. The young character sports an eye patch, sparking curiosity and attention in the optometry community.

Dr. Cleaver and Dr. Wilson plan to dissect such visual cues in upcoming episodes. By spotlighting these moments, they provide a framework for clinicians to bring entertainment references into patient conversations—bridging fun and function in the exam room.

Expect the unexpected when it comes to genre. Dr. Wilson is an avid fan of horror and science fiction, often reviewing cult classics like “Alien” or thrillers like “The Hills Have Eyes.” His co-host balances the tone with love for rewatchable comedies such as “Office Space” and “Coming to America.”

Together, they explore how different genres uniquely portray visual impairment, prosthetics, ocular trauma, and more. Their upcoming review of “Bring Her Back,” featuring a visually impaired actress in a lead role, emphasizes inclusive representation.

In clinical care, communication is everything. The Reel Eyes Podcast provides a new language for doctors to communicate with patients, grounded in emotion, metaphor, and storytelling.

Dr. Glover emphasized the practical value: “This is going to impact how we prescribe and how we help our patients in the exam lane.” Whether it’s explaining diabetic retinopathy through a dramatic scene or illustrating trauma care via sci-fi moments, the podcast equips providers with tools to connect better and educate.

The Reel Eyes Podcast isn’t just another entertainment show, it’s a new dimension of eye care education. By blending personal passions with clinical insight, Dr. Cleaver and Dr. Wilson provide optometrists, students, and healthcare professionals with a fresh approach to learning, teaching, and engaging with their patients.

With each episode, the Reel Eyes Podcast delivers performance, convenience, and customization in how we view optometry and how optometry views the world.