Growth Hacking and the Vegas Tech movement

As a veteran Vegas local, Scott Roeben has a first hand perspective on what it takes to make the city grow. Coming off multi-million dollar revenue growth at Caesars as social media director, Roeben took on the Fremont Street

Experience a little over a year ago. Since taking on the role, Fremont Street Experience (FSE) has grown it’s following on social media by over 247% (80% organically). Roeben also manages his own VitalVegas.com a website devoted to what’s hot around town.

And check out Scott’s other site –

vegasexperience.com. Dedicated to The downtown Fremont Street Experience

Here are some highlight from the interview:

* 1:55- Scott shares his  Personal Blog VitalVegas.com  Fremont Street Experience

* 3:25 – Las Vegas Casino’s are at least 5 years behind in Social Media and Social Marketing

* 4:40 – No better way to connect than through blogs and social media

* 6:31 – The value to storytelling and have a unique voice

* 7:44 – If your not telling your story someone else will

* 9:00 – Social media is on the frontlines of customer service and breaking news

* 11:39 – Everybody is waiting for someone else to go first

* 16:09 – A tech startup really doesn’t have boundaries, but a restaurant does

* 19:50 – Our Facebook page can reach as many as 100,000 people per post

* 22:00 – Switch SuperNap Innevation Center

* 23:10 – If you’re ranked last for education in the country, you have an uphill battle

* 24:58 – The original Las Vegas

* 29:26 – The readiness for change

* 30:09 – If it is better make it happen

* 34:02 – Showing up is half the job

* 35:08 – Close to 40,000 visits per day when that story broke

What are your thoughts? Does Las Vegas embrace innovation and change? Are they ready to become a viable Tech Center? Comment below!

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