Listen to Haris Khan, Vice President of Growth, Rain , as he discusses with your host Shitij about the different growth hacks along with insights around PLG and Insights-led growth and their benefits for modern consumer brands.

While there’s little doubt about the critical role of customer data and actionable insights, but only 30% of brands use deeper insights to personalize experience.

There still seems to be a gap in leveraging existing data to drive hyper-personalized customer experiences.

How can brands bridge this gap? To discuss this and more on the role of zero/first-party data and how brands can leverage it to drive the most impact, your host Rajarshi is joined by Tejas Manohar, Co-founder and Co-CEO of Hightouch, the leading Reverse ETL platform that syncs customer data from warehouse into tools business teams rely on.

Listen to Ahmed Assem Mostafa, Head of Performance Marketing & Growth at Money Fellows, as he discusses with Shitij, on how to use the power of personalized customer engagement to turn strangers into fans and drive improved marketing results.

Customer adoption, growth, and maturity are customer success.

This function is a leading indicator of what a company can expect to face in the market - among its competitors, prospective customers and partners.

Customer success as a role could and should become a company’s heartbeat.

To find out why, join your host Shitij as he talks to Sweta Duseja, Director of Customer Success, META, MoEngage.

Over 55% of retail shoppers think loyalty rewards are the most valuable aspect of their retail shopping experience, with 63% willing to change spending habits to get the most out of a loyalty program.

It should therefore come as no surprise that in 2021 alone, 90% of businesses said expanding their loyalty program was a priority.

Join your host Rajarshi and Corey Krafte, Global Technology Partnerships, Talon.One in this episode, as they provide insights into omnichannel loyalty programs, how to create one from scratch, along with use cases and real-world examples. 

The debate around retention vs. acquisition is well settled.

Stats like potential cost savings being 5-25X, ~75% increase in profitability, and many more have pipped retention as a must-have strategy, more so in today’s environment.

To thrive in today’s world, brands need to evaluate their retention strategy and the tools they use for it.

Join your host ⁠Shitij⁠ as he talks to ⁠Aditya Mujumdar⁠, Senior Manager, Digital Marketing, ⁠Alamar Foods⁠, about building a robust retention strategy with the help of marketing automation.  

Join your host Shitij in the latest episode of Ramadan Bytes, where we have with us ⁠Paras Rishi⁠, Senior Manager, Marketing, ⁠GMG⁠.

Listen along as Paras sheds light upon different marketing ideas brands can adopt during a Ramadan period to connect better with customers and thus grow their business.

There is no debate around the fact that consumers are more than willing to spend during a festive season.

While it is straightforward for a retail or E-commerce vertical, it is interesting to note the impact on brands in the travel industry!

To uncover the impact of the Ramadan season on travel brands and how they can drive engagement, join your host Shitij as he discusses with Mohit Depala, Head of Strategic Partnerships, Holiday Factory.

The holy period of Ramadan is around the corner. A time of reflection, prayer, and community for those who observe the festival. 

As with such a period, we expect a massive spike in marketing activities as consumers indulge in going online or visiting a store to purchase their favorite items. 

At the same time, marketers pivot their engagement strategies as this period is more than just offering discounts and promotions.

Join your host Shitij, as he discusses with Madhlina Thomas, Senior Executive CRM, Brands For Less, on building insightful campaigns during Ramadan!

Vinay Poddar, Senior Manager of Customer Loyalty at Flipkart takes us through the psychology behind loyalty, some analytical models to understand and drive loyalty, an expert take on winning back lapsed customers, and more.