The THOMcast

Growth marketing in highly regulated industries: the case of the healthcare sector — THOMcast E16

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In this episode, Bert Van Eeckhoudt, Senior Manager Pharma Collective joins us to share some insights about a very specific sector: Healthcare. He explains to us the challenges but also the new marketing opportunities for this sector, as for example : growth marketing.

🌶 TODAY’S MENU

  • What are the specificities of the healthcare sector
  • How growth marketing can be used
  • How to adapt your growth marketing campaign to the healthcare sector

    • 🧩 RESOURCES 👉 https://bit.ly/THOMcastE16

    🚀 TIMESTAMPS

    • (1:08) Introduction of Bert
    • (1:48) Why did you chose healthcare
    • (2:47) What are the specific marketing needs and challenges in healthcare
    • (4:24) How do you innovate in the healthcare sector
    • (5:55) Brief explanation of growth marketing
    • (6:52) KPI’s of Digital Strategy
    • (8:00) What are the KPI’s in healthcare
    • (8:47) What is the main driver for growth projects in the healthcare industry
    • (11:00) How do you change the company towards a growth marketing mindset
    • (12:22) How does the process look like in the healthcare sector
    • (14:17)Tips & Tricks
    • (16:16) Healthcare growth marketing whitepaper

      • 🙋‍♀️ CONTACT US

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      * * *

      This episode is brought to you by The House of Marketing.

      Special thanks to Bert Van Eeckhoudt . Made by Jean-Marc Santolin, Emilie Krick, Tatum Lichtenstein & Pablo Troussard.

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