Organization, efficiency, and execution are what we need to optimize our day-to-day operations. Optessa provides world-class manufacturers from all over the world with the only planning, sequencing, and scheduling software that mathematically guarantees results. The Director of Marketing and Sales, John Buglino joins us to dive into the industries they serve best and his efforts to diversify their audience. John gives our listeners more insight into his growth marketing efforts and how they acquire and retain audiences who are eager to solve their pains and challenges.