In this episode of Growth Digger, host Taran, founder and CEO of Growth Natives, speaks with Alex Thorik, a seasoned growth marketer and founder of Income on Demand. They dive deep into strategies for achieving growth across the entire customer journey, from lead generation to retention. Alex shares his experience helping local businesses succeed, especially through challenging times like the COVID-19 pandemic.

Key Topics:

• Introduction to Growth Strategies
  • Taran discusses his journey in growth marketing and the goals of Growth Natives.
  • Importance of full-funnel growth strategies for sustainable business expansion.
• Guest Introduction – Alex Thorik
  • Alex's career path in digital marketing and his focus on local businesses, including gyms, restaurants, spas, and real estate.
  • Early career lessons on helping small businesses implement marketing systems.
• Case Study: CrossFit Studio During COVID-19
  • How Alex’s team helped a CrossFit studio in Montreal pivot to online classes.
  • Strategies used: targeted ads, educational content, and building trust through consistency.
• 3 Key Growth Strategies for Local Businesses
  • Mindset of Investment: Importance of viewing marketing as a long-term investment.
  • Content as a Growth Tool: Utilizing short-form content to build familiarity and trust.
  • Retargeting for Conversion: How ads can turn engagement into leads by targeting those who interact with content.
• Challenges in Trust-Building for Local Businesses
  • How Alex and Taran address the trust deficit in digital spaces.
  • Strategies for differentiating genuine businesses from the competition.
• Final Takeaways
  • The importance of having a commitment to growth.
  • Continuously measuring and refining strategies.
  • Repeating successful methods rather than constantly switching approaches.