Growth Marketing Toolbox

Growth Marketing Toolbox

By Nicholas Scalice | Founder of GrowthMarketerBusinessEntrepreneurshipMarketing
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Growth Marketing Toolbox episodes

  • 016: Blogging Tools and Tactics for Inbound Marketers with Ileane Smith

    On this episode, we’re joined by well-known blogger and podcaster Ilene Smith to discuss her favorite blogging tools and tactics.

    Today’s guest is Ilene Smith. Ileane started blogging in 2009 using sites like Blogger and WordPress.com. It wasn’t long before she migrated to self-hosted WordPress and what is now considered one of the most popular blogs about blogging on the Internet - Basic Blog Tips. Ileane also has a YouTube channel with nearly half a million views and a podcast with the same name: Ms. Ileane Speaks.

    For full show notes, visit http://earnworthy.com/016

    46 min
  • 015: How Yesware Helps Salespeople Close More Deals Through Email with Matthew Bellows

    On this episode, I interview Matthew Bellows, the cofounder and CEO of Yesware, a company that is revolutionizing how salespeople and marketers use email.

    Matthew is responsible for sales, product vision, and the strategic direction of the company. He brings more than 10 years of extensive sales experience to the company’s goal of helping salespeople close more deals faster. With over 750,000 users and customers like Yelp, Groupon, Zendesk and Sprinklr, Yesware is the largest prescriptive sales platform in the world.

    For full show notes, visit http://earnworthy.com/015

    24 min
  • 014: How to Build a Conversion Optimized WordPress Website with Fabrizio Van Marciano

    On this episode, we discuss conversion focused web design, as we look at the tools you need to turn your website into a lead generation machine.

    Today’s guest is Fabrizio Van Marciano, the founder and editor at Magnet4Blogging.net.

    Fabrizio is a professional blogger, author, and internet entrepreneur from England. He started his online venture in eCommerce as a self-representing artist back in 2006.

    More recently, Fabrizio has been a full-time blogger for over five years, and besides blogging, he has an extensive background in email marketing, list building, SEO, inbound marketing, and web and graphic design.

    For full show notes, visit http://earnworthy.com/014

    37 min
  • 013: Tools and Tactics for Creating Quality Content with Carol Lynn Rivera

    On this episode, we talking all about creating quality content, and which tools you should use to do just that.

    Carol Lynn Rivera is a content creator who has been in the business of digital marketing since 1999. She currently owns and operates several businesses with her husband and business partner Ralph, including Rahvalor Full Stack, a software development company, and Web.Search.Social, a digital marketing service for small businesses. She especially enjoys writing and podcasting.

    For full show notes, visit http://earnworthy.com/013

    42 min
  • 012: Tools to Boost Your Website Speed and Improve Your SEO with Brian Jackson

    On this episode we discuss over 30 different inbound marketing tools that can help you speed up your website, improve your search engine rankings, and more.

    Today we're joined by Brian Jackson. He is an inbound marketer and entrepreneur with interests in search engine marketing, social media marketing, WordPress, and growth hacking. Brian is an inbound marketer at KeyCDN by day and a blogger and affiliate marketer by night.

    For full show notes, visit http://earnworthy.com/012

    47 min
  • 011: Pinterest Marketing Tools and Tactics with Alisa Meredith

    On this episode, we unbox the best Pinterest marketing tools and tactics you need to kick your visual marketing strategy into high gear.

    Today we’re joined by Alisa Meredith. Alisa is the co-owner of HubSpot partner agency Scalable Social Media and owner of Alisa Meredith Marketing where she helps businesses generate leads and sales with powerful content and images.
     
    Alisa shares her favorite Pinterest marketing tools, and discusses some of the newer features of the platform, some of which are pretty groundbreaking. We also cover visual marketing in general, and what is on the horizon for this exciting field.
     
    For the full show notes, visit http://earnworthy.com/011
    33 min
  • 010: Social Media Marketing Tools and Tactics with Mojca Mars

    On this episode, we discuss popular social media marketing tools and tactics with Mojca Mars, the founder of Super Spicy Media. Other topics covered include Twitter’s recent updates, Facebook video, live streaming, social analytics, and much more!

    Mojca is a social media consultant and the founder of Super Spicy Media which helps companies achieve their business goals and guide individuals towards efficient social media communications.

    Her company has two main goals: helping small businesses discover the great opportunities social media offers, and guiding big businesses and brands towards humanizing their social media presence.

    Mojca recently published her book, Facebook Ads Manual: Everything you need to get started. And she's offering a 50% discount for Inbound Unboxed listeners! You can learn more about the book and grab the discount here.

    For the full snow notes, visit http://earnworthy.com/010

    37 min
  • 009: How Reply Makes Email Automation More Personal with Lucy Literado

    On this episode, we look at a popular new email automation platform called Reply, that makes your cold emails feel warm, so that you can dramatically increase your sales and marketing productivity.

    Today, we’re joined by Lucy Literado, from Reply. If you haven’t heard of this startup, they’re making big moves in the email automation space, with a tool that basically allows you to send cold outreach emails that look and feel like personalized warm emails. Sounds interesting, doesn’t it?

    Lucy is the VP of Marketing at Reply, and she has been with the company since the beta version. Her interests include growth hacking and content marketing.

    For the full show notes, visit http://earnworthy.com/009

    38 min
  • 008: Advanced SEO Tools and Tactics with Paul Wilson

    On this episode, we dig into the world of Search Engine Optimization (SEO), with a fantastic, in-depth interview with Paul Wilson. From the evolution of SEO practices, to the importance of persona research, we cover it all, in one of the most comprehensive interviews on Inbound Unboxed so far. You'll also hear about the specific tools and tactics Paul recommends if you want to get the most out of your SEO efforts.

    Paul is a passionate digital specialist with 16 years of experience in search, new media marketing, and high tech development. He has managed digital projects for hundreds of small businesses, and has held senior marketing positions for large corporations.

    He is also the SEO Author for Pluralsight where he shares his marketing expertise with the IT and developer community. In addition, Paul teaches online courses on digital entrepreneurship at Brigham Young University–Hawaii, and blogs at MyMarketer.

    For full show notes, visit http://earnworthy.com/008.

    1 hr 1 min
  • 007: How OptinMonster Converts Visitors into Subscribers with Syed Balkhi

    Today, we'll look at one of the most popular lead generation tools on the market, OptinMonster, as we chat about converting visitors into subscribers, with OptinMonster founder, Syed Balkhi.

    If you’re wondering how you can increase your website conversions without hurting your overall user experience, you'll want to check out all of the tools and tactics we mention.

    Syed Balkhi is an award winning entrepreneur and CEO of Awesome Motive Inc, the parent company of WPBeginner (the largest free WordPress resource site), List25, OptinMonster, Soliloquy, Envira Gallery, ThemeLab, and several more. His sites have millions of subscribers and his youtube channel has a quarter billion video views. Syed's work has been featured in Forbes, Inc, Fox Business, Entrepreneur Magazine, Wired Magazine, and countless other well-reputed online magazines.

    The focus on this interview is on OptinMonster, and how you can use it to get more leads, however, we also cover several other inbound marketing tools used by the company.

    For full show notes, visit http://earnworthy.com/007.

    34 min

About Growth Marketing Toolbox

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A weekly podcast that explores the best growth marketing tools through interviews with today's top marketers. Hosted by Nicholas Scalice.