Southeast Asia is the next region to watch in sustainability growth, and there is a growing awareness of sustainability among consumers in the region. Governments in the area are pushing sustainability with environmentally friendly regulations, and companies are producing more environmentally sustainable products. One of the main challenges for companies, however, is the price point of sustainable products. Although consumers in the region care about sustainability, a large majority won't pay extra for sustainable features in their products.

Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you.  Each episode tackles a strategic approach or topic on corporate agendas.  You’ll hear from our experts who share in