Growth Revealed - marketing and sales strategies behind successful businesses

In this episode of the Growth Revealed Podcast my guest is Crystal Rowland, founder of Path to Serenity Consultant, where she helps organizations reduce workplace stress through onboarding curriculum and 90-second guided resets. Crystal came up through the insurance industry, starting on the front line at Geico in 2011, and is now a graduate student at Liberty University pursuing a master's in clinical mental health counseling. Her work draws on stoicism and Buddhism, and it is built around a simple idea: HR exists for the company, and somebody needs to be there for the people.


00:00 Welcome and Guest Intro
00:56 Crystal’s Stress Story
05:15 Tools That Changed Everything
08:37 HR vs People Gap
10:47 Why 90 Second Resets
13:36 Who She Serves
16:15 Measuring Real Impact
20:45 Training Format and Pillars
23:15 Growing Through LinkedIn
25:53 Speed Round Q and A
29:57 One Year Vision
31:14 Free Reset and Contact Info
33:01 Wrap Up and Thanks

Most companies train employees on phishing with fake emails, a “gotcha” click and a punishment video. Craig Taylor, co-founder and CEO of CyberHoot, built his company on the opposite idea: rewarded behaviors get repeated, and punished ones come back.

This episode covers two real breaches that show why culture matters more than technology. It also covers the pivot to browser-based phishing training, which just earned a US patent, and how CyberHoot grew 20–30% a year without outside funding.

00:00 Welcome and Guest Intro
00:32 CyberHoot's Mission
01:34 Why Rewards Beat Fear
03:58 From Fired to Founder
07:34 Culture Over Technology
08:49 Two Breach Stories
14:46 The 2019 Rebrand and Pivot
19:17 Browser-Based Phishing Training
21:00 The New Patent
21:46 Why CyberHoot Stayed Bootstrapped
25:15 Using AI as a Force Multiplier
31:29 Growing Through MSP Partners
37:37 Speed Round
41:03 How to Connect

In this episode of the Growth Revealed Podcast my guest is John Gies, a business growth advisor and founder of Resonant Business Solutions, who helps small and mid-sized business owners transform their companies from jobs into thriving, sustainable enterprises. With over 40 years of experience in sales, marketing, and leadership communication, John brings a unique perspective on creating predictable revenue while avoiding burnout and maintaining a meaningful life.

00:00 Episode Preview
00:39 Meet Don and John
01:10 John’s Corporate Journey
04:47 Why Small Business Matters
08:32 Coaching Style and EQ
10:51 Measuring What Moves Revenue
15:15 Sales as Exploration
17:00 Messaging and Marketing Channels
26:02 What’s Next for Resonant
30:00 Speed Round and Wrap Up

In this episode of the Growth Revealed Podcast my guest is John Fiore, Vice President of Strategic Growth at Kitty Hawk Technologies. With an extensive background in defense and technology leadership, including roles at the Missile Defense Agency and Naval Surface Warfare Center, John brings a wealth of experience in driving innovation and strategic partnerships.

00:00 Show Introduction
00:30 Meet John Fiore
01:00 The Kitty Hawk Compass — Threat to War Fighter
02:00 Digital Engineering and Mission Integration
03:00 The People Behind Kitty Hawk
04:00 Philadelphia Naval Shipyard and Early Career
05:00 Smart Ship Program and Systems Leadership
06:00 Chief Engineer of the Navy and Missile Defense Agency
07:00 Chasing the Mission, Not the Contract
08:00 Partnerships and the Defense Ecosystem
09:00 Core Value Proposition and Primary Customers
10:30 Community, STEM Outreach, and Local Investment
11:30 What Differentiates Kitty Hawk
12:30 The Threat-First Philosophy
13:00 Moral Obligation to the War Fighter
14:30 Finding Partners With the Same Ethos
15:00 Campaign Taxonomy and Focused Resources
16:00 Winning Work and Protecting It
17:00 Customer Care and the Working Capital Mindset
18:30 Building Brand Loyalty Through Constant Contact
19:30 Understanding CPARS and Past Performance
21:30 Proactive Customer Engagement
22:30 Website, Digital Presence, and Relationship-Based Growth
23:30 Expanding Beyond the Region Through Partners
25:00 Poseidon — Kitty Hawk's AI Tool for Mission Engineering
27:00 Speed Round
27:30 Game-Changing Tool: Poseidon
29:30 Leadership Advice — Mentors and Lifelong Learning
31:00 Structured Decision-Making and Trusting Your Team
32:00 Checking the Trap Lines Daily
33:30 Campaign Management and Pipeline Focus
34:00 Closing and How to Connect

In this episode of the Growth Revealed Podcast my guest is David Woodbury. A high-performance coach, growth strategist, and longtime startup mentor with Techstars, Generator, and Brainery, David brings a career that spans top sales leadership at Verizon, building and exiting an 8-figure franchise business, launching a digital agency, and founding multiple startups. Today he helps founders and growth-oriented businesses build the systems, mindset, and teams to scale — without losing themselves in the process.

00:00 Show Introduction
00:30 Meet David Woodbury
01:00 Verizon, Franchises, and an Exit
02:00 Why He Coaches the Whole Person
03:00 Work-Life Balance Reframed
04:30 Habit Forming and Intentionality
05:15 Discovering EOS
06:15 Building the Growth OS
07:00 Mountain Biking and Business Parallels
08:30 Plateaus, Consistency, and Pushing Through
11:00 AI and the Future of Work
13:00 The Barrier to Build Has Never Been Lower
14:00 Outbound Is Dying — Relationships Are Not
17:00 The Retention Problem Most Founders Miss
19:00 Founder Psychology and Burnout
20:30 Organic First — Owned vs. Bought Real Estate
21:30 LLMs, Traffic, and What's Changing in Search
22:30 Paid Ads and Channel Partnerships
23:30 The Optimizely Playbook
25:00 Brand Voice, Messaging, and Consistency
29:00 AI Content and the Dilution Risk
33:00 Productizing the Organic Audit
35:00 Grow Army and the Vision for Small Business
40:00 Speed Round
41:00 The 20-Minute Morning Habit
42:00 Relentless Growth and What's Next
43:00 Closing and How to Connect

In this episode of the Growth Revealed Podcast my guest is JB Butler, Founder and Master Strategist at JustBe Unlimited. JB is an award-winning strategist with over 20 years of experience building brands and businesses across multiple industries, reaching hundreds of millions of people around the globe.

00:00 Show Welcome
00:43 Meet JB Butler
02:16 Origins of JBU
02:29 Graffiti to Business
04:56 Mind State Foundation
05:49 Growth Leadership Lessons
06:21 Culture and Tech Edge
08:47 Strategy Across Markets
11:32 Marketing Beyond Tactics
12:45 Front Door Funnel Fixes
16:48 Paid and Organic Balance
17:32 Know Your Audience Deeply
19:15 Public Safety Case Study
22:39 Root Cause Messaging
23:24 Core Four Personas
24:23 Award Winning Strategy
27:44 Repeatable Growth Formula
29:27 Scaling Milestones Focus
31:13 Books Courses Tools
34:52 Google Apps Gamechanger
39:08 Fund Your Dreams
41:16 Blink Bots Away
42:38 Connect And Wrap Up

In this episode of the Growth Revealed Podcast my guest is Ananya Majumder, the innovative CEO and founder of I Love High Fashion Inc., who has transformed her passion for empowering women through fashion into a thriving global brand. With a remarkable journey that began in India at age 16 and now spans Canada, Ananya has built a fashion company that celebrates individuality, supports communities, and aims to put Canada on the world fashion map.

00:00 Introduction to Ananya Majumder
00:24 Early Inspirations and Beginnings
01:16 Empowering Women Through Fashion
02:20 Building I Love High Fashion
04:33 Challenges and Competitiveness in Fashion
05:48 Design Philosophy and Product Range
08:16 Website and Online Presence
09:47 Community Work and Recognition
11:16 Future Goals and Aspirations
12:05 Speed Round: Quick Insights
15:22 Conclusion and Contact Information

Join me on this episode of Growth Revealed as I welcome Jesica Chavez Sanchez, industrial engineer and founder of Robo Success, a customer success and marketing agency specializing in helping robotics companies scale. With a unique journey from working in her father's shoe factory in Mexico to implementing robots and now leading the Humanoid Summit, Jesica shares her insights on bringing robotics startups to market. We discuss the challenges early-stage robotics founders face, the importance of aligning sales and customer success, and building diverse communities in tech. Discover Jesica's approach to helping smart people building smart robots navigate product-market fit, fundraising, and growth. Don't miss this episode packed with valuable lessons for tech founders and marketers alike. 

00:00 Introduction and Guest Welcome 

01:00 Jesica's Journey from Mexico to Robotics 

02:00 The Disconnect Between Sales and Implementation 

03:00 Challenges Robotics Startups Face Going to Market 

04:00 Birth of Robo Success 

05:00 The Importance of Continuous Learning 

07:00 What Working with Robo Success Looks Like 

08:00 Why Founders Can't Do Everything Themselves 

09:00 Bringing Diversity into Robotics and Technology 

22:00 Building the Humanoid Summit Community 

23:00 Why Community Over Competition Matters 

25:00 Goals for the Next 12-24 Months 

26:00 Speed Round: Tools, Advice, and Habits 

27:00 Morning Routines and Avoiding Meeting Overload 

28:00 What Robo Success Will Be Known For 

Join me on this episode of Growth Revealed as I welcome Michael Baer, Fractional Chief Marketing Officer at TechCXO. With extensive experience in B2B marketing and healthcare transformation, Michael shares his journey from agency work to fractional consulting, emphasizing the power of marketing technology and customer journey mapping. We discuss the evolution of fractional consulting, how COVID revolutionized healthcare marketing, and delve into Michael's approach to scaling early-stage companies. Discover Michael's insights on converting leads, leveraging AI for strategic work, and the future of healthcare innovation. Don't miss this episode packed with valuable lessons and strategies for business growth. 

00:00 Introduction and Guest Welcome 

01:00 Michael's Fractional CMO Journey 

03:00 The Evolution of Fractional Consulting 

04:00 From Agency Work to Healthcare Marketing 

05:00 Healthcare's Resistance to Innovation 

06:00 How COVID Changed the Healthcare Playbook 

07:00 Working with Startups and GE Healthcare 

10:00 The Role of Marketing Technology 

28:00 Understanding Customer Journeys 

29:00 Tracking Touchpoints from LinkedIn to Conversion 

31:00 The Funnel Debate: Why Progression Matters 

32:00 Speed Round: Tools, Advice, and Habits 

33:00 Game Changer: AI and ChatGPT 

34:00 Leadership Advice: Listen and Learn 

35:00 Growth Bottleneck: Converting Opportunities 

Join me on this episode of Growth Revealed as I welcome Frederick Weiss, VP of Marketing at S-NET Communications. With a track record of innovative marketing strategies, Frederick shares his journey from design to marketing leadership, emphasizing the power of storytelling. We discuss the origin of this podcast, the importance of human connections, and delve into Frederick's book 'Talk to Humans & Get Stuff Done.' Discover Frederick's insights on overcoming fear, building trust, and the future of digital marketing with AI. Don't miss this episode packed with valuable lessons and strategies for business growth.

00:00 Introduction and Guest Welcome

00:52 Frederick's Podcast Journey

03:01 The Role of Leadership in Marketing

08:07 Day-to-Day Life of a Marketing VP

13:37 The Power of Storytelling

19:45 Frederick's Book: Talk to Humans and Get Stuff Done

28:46 Challenging Beliefs and Breaking Bubbles

29:29 The Influence of Algorithms

30:44 Exploring the Book: Talk to Humans & Get Stuff Done

32:15 Embracing Unique Ideas

34:50 The Power of Ownership and Communication

40:05 Building Trust and Effective Digital Presence

49:37 The Future of Technology and AI

51:11 Speed Round: Tools, Advice, and Habits

55:37 Final Thoughts and Encouragement